Sayenko Kharenko Contributes to Third Edition of Global Privacy Law Guide

22/ 10/ 2025

Listen to online Stop   20 million EUR fine for a misconfigured cookie banner. M&A deal collapses after a failed compliance audit. Marketing campaign blocked overnight. Companies operating across borders face complex data requirements – and mistakes cost millions.  Sayenko Kharenko experts prepared the Ukraine chapter for the third edition of “Privacy Law: A Global Legal Perspective on Data Protection Related to Advertising and Marketing” by GALA. A practical roadmap covering privacy laws in 78 countries – from Algeria to Zimbabwe.  Why Ukraine Matters for Your Business  Ukraine is fast-tracking EU membership and actively harmonising its data protection laws with that of the EU, in particular with the provisions of the GDPR. This makes Ukraine an ideal “bridge” between European standards and emerging markets. For international businesses, this means:  IT companies with Ukrainian development teams process data of European clients – it’s crucial to know how to do it legally in both jurisdictions.  E-commerce and marketing agencies are entering global markets – Ukraine’s GDPR adaptation process offers ready-made solutions.  Active enforcement: Ukraine has a functioning data privacy authority that conducts inspections and issues fines. Our chapter covers enforcement patterns.  Investors and partners are checking Ukrainian companies for compliance – our chapter explains what they look for and how to pass due diligence.  What’s Inside the Ukraine Chapter  Consent rules: when opt-in is required vs. legitimate interest – specific scenarios for direct marketing, cookies, targeted advertising  Role allocation: controller, processor, third parties  Cross-border transfers: how to legally transfer data between Ukraine, the EU, the US, and other markets  Due diligence insights: what investors actually check when evaluating Ukrainian companies  Upcoming changes: what’s evolving on the path toward GDPR and the e-Privacy Directive, and the planned establishment of a new supervisory authority  Our chapter provides practical intelligence from lawyers who advise multinational companies on Ukrainian data privacy compliance and digital law daily.  Chapter authors: Partner Oleh Klymchuk, Senior Associate Anastasiia Finko, and Associate Viktoriia Posvystak.  Print versions: Volume I, Volume II, Volume III on Amazon  Free digital copy: [email protected]  Sayenko Kharenko – your partner in Ukrainian and international data compliance. 

20 million EUR fine for a misconfigured cookie banner. M&A deal collapses after a failed compliance audit. Marketing campaign blocked overnight. Companies operating across borders face complex data requirements – and mistakes cost millions. 

Sayenko Kharenko experts prepared the Ukraine chapter for the third edition of “Privacy Law: A Global Legal Perspective on Data Protection Related to Advertising and Marketing” by GALA. A practical roadmap covering privacy laws in 78 countries – from Algeria to Zimbabwe. 

Why Ukraine Matters for Your Business 

Ukraine is fast-tracking EU membership and actively harmonising its data protection laws with that of the EU, in particular with the provisions of the GDPR. This makes Ukraine an ideal “bridge” between European standards and emerging markets. For international businesses, this means: 

IT companies with Ukrainian development teams process data of European clients – it’s crucial to know how to do it legally in both jurisdictions. 

E-commerce and marketing agencies are entering global markets – Ukraine’s GDPR adaptation process offers ready-made solutions. 

Active enforcement: Ukraine has a functioning data privacy authority that conducts inspections and issues fines. Our chapter covers enforcement patterns. 

Investors and partners are checking Ukrainian companies for compliance – our chapter explains what they look for and how to pass due diligence. 

What’s Inside the Ukraine Chapter 

• Consent rules: when opt-in is required vs. legitimate interest – specific scenarios for direct marketing, cookies, targeted advertising 
• Role allocation: controller, processor, third parties 
• Cross-border transfers: how to legally transfer data between Ukraine, the EU, the US, and other markets 
• Due diligence insights: what investors actually check when evaluating Ukrainian companies 

Upcoming changes: what’s evolving on the path toward GDPR and the e-Privacy Directive, and the planned establishment of a new supervisory authority 

Our chapter provides practical intelligence from lawyers who advise multinational companies on Ukrainian data privacy compliance and digital law daily. 

Chapter authors: Partner Oleh Klymchuk, Senior Associate Anastasiia Finko, and Associate Viktoriia Posvystak. 

Print versions: Volume I, Volume II, Volume III on Amazon 

Free digital copy: [email protected] 

Sayenko Kharenko – your partner in Ukrainian and international data compliance.