How to Shoot Videos for Social Media

08/ 01/ 2026

Creating videos for social media is not only about the technical side—it’s also about content people want to watch and share. That’s the focus of our new online course on Zrozumilo! online educational platform — “Content in Frame: How to Shoot Videos for Social Media.” It’s for those who want to learn to create content independently—from the idea to the finished result. The course host and expert is Anton Tkachenko, a professional photographer and videographer. Across ten lectures, he shares the key stages of video-making: preparing for the shoot, choosing and setting up equipment, working with framing and light, organizing the production process, and the basic principles of editing. Throughout the course, you’ll see in practice how videos are created for civil society organizations. All materials are presented in plain language, with examples and tips you can apply right away in your own videos—regardless of your experience or budget. Register for the free training via the link. The online course “Content in Frame: How to Shoot Videos for Social Media” was developed within the Impulse project, implemented by East Europe Foundation and the International Renaissance Foundation with support from Norway and Sweden.

It’s for those who want to learn to create content independently—from the idea to the finished result.

The course host and expert is Anton Tkachenko, a professional photographer and videographer.

Across ten lectures, he shares the key stages of video-making: preparing for the shoot, choosing and setting up equipment, working with framing and light, organizing the production process, and the basic principles of editing.

Throughout the course, you’ll see in practice how videos are created for civil society organizations.

All materials are presented in plain language, with examples and tips you can apply right away in your own videos—regardless of your experience or budget.

The online course “Content in Frame: How to Shoot Videos for Social Media” was developed within the Impulse project, implemented by East Europe Foundation and the International Renaissance Foundation with support from Norway and Sweden.