Sustainable Business Development in Times of Uncertainty

15/ 09/ 2025

Listen to online Stop   Ukrainian businesses today operate under exceptionally challenging conditions. War, disruptions in supply chains, regulatory instability, and growing competition force companies to look for new approaches to management and development. In such times, building a clear strategy for sustainable growth, optimizing internal processes, and leveraging effective support tools become crucial.  These issues were at the heart of the event “Sustainable Business Development in Times of Uncertainty”, held on September 12, 2025, in Odesa. The event was organized by the European Business Association (EBA), UKRSIBBANK JSC, and the Regional Development Agency of Odesa Region.  In her opening remarks, Kateryna Morozova, Head of the Southern Ukrainian Office of the EBA, emphasized:  “Business resilience depends not only on external conditions but also on how well companies can build long-term strategies, seize new opportunities, and respond quickly to challenges. Such meetings make it possible to find practical solutions and share experiences that help move forward even in times of uncertainty.”  The discussion focused on four key areas of business development:  Strategy and process efficiency.  Olesia Arkhipova (Arkhipova Advisory) spoke about building effective business strategies and translating them into measurable outcomes through KPI and OKR. She stressed that even in turbulent times, clear benchmarks allow companies not only to stay afloat but also to grow.  Industrial parks as a driver of growth.  Tetiana Uzhvii (Investment Office of the Regional Development Agency) presented industrial parks as a real opportunity for a new stage of development. She highlighted that these are not just sites with ready-made infrastructure, but also investment hubs that create a multiplier effect.  Grant programs and financing opportunities.  Ivanna Laskuriychuk (Grant Office of the Regional Development Agency) outlined available financial instruments and shared success stories where grants provided the initial capital for new projects.  Business digitalization.  Liliia Melnychenko (MECO) demonstrated how digital tools and marketing strategies can help scale sales and strengthen companies’ positions in competitive markets.  The event became a platform for sharing practical experience, discussing real-life cases, and exploring new instruments that will help Ukrainian businesses remain competitive and resilient even during turbulent times. 

Ukrainian businesses today operate under exceptionally challenging conditions. War, disruptions in supply chains, regulatory instability, and growing competition force companies to look for new approaches to management and development. In such times, building a clear strategy for sustainable growth, optimizing internal processes, and leveraging effective support tools become crucial. 

These issues were at the heart of the event “Sustainable Business Development in Times of Uncertainty”, held on September 12, 2025, in Odesa. The event was organized by the European Business Association (EBA), UKRSIBBANK JSC, and the Regional Development Agency of Odesa Region. 

In her opening remarks, Kateryna Morozova, Head of the Southern Ukrainian Office of the EBA, emphasized: 

“Business resilience depends not only on external conditions but also on how well companies can build long-term strategies, seize new opportunities, and respond quickly to challenges. Such meetings make it possible to find practical solutions and share experiences that help move forward even in times of uncertainty.” 

The discussion focused on four key areas of business development: 

• Strategy and process efficiency. 
  Olesia Arkhipova (Arkhipova Advisory) spoke about building effective business strategies and translating them into measurable outcomes through KPI and OKR. She stressed that even in turbulent times, clear benchmarks allow companies not only to stay afloat but also to grow. 

• Industrial parks as a driver of growth. 
  Tetiana Uzhvii (Investment Office of the Regional Development Agency) presented industrial parks as a real opportunity for a new stage of development. She highlighted that these are not just sites with ready-made infrastructure, but also investment hubs that create a multiplier effect. 

• Grant programs and financing opportunities. 
  Ivanna Laskuriychuk (Grant Office of the Regional Development Agency) outlined available financial instruments and shared success stories where grants provided the initial capital for new projects. 

• Business digitalization. 
  Liliia Melnychenko (MECO) demonstrated how digital tools and marketing strategies can help scale sales and strengthen companies’ positions in competitive markets. 

The event became a platform for sharing practical experience, discussing real-life cases, and exploring new instruments that will help Ukrainian businesses remain competitive and resilient even during turbulent times.