Online–Workshop: How to Confidently Present a High Price and Stand Your Ground

Many sales professionals internally fear their own pricing. 
They worry that without a discount the client will walk away, that it’s “too expensive,” that they need to compromise to close the deal. As a result, the seller starts negotiating before the client has even begun to doubt – devaluing both the product and themselves in the process. 

The higher the price of a product or service, the less techniques matter – and the more the personality of the seller comes into play. A client doesn’t just buy a solution; they buy confidence, clarity of position, and the seller’s ability to speak about price calmly – without justification or fear of losing the deal. 

EBA Management Development Centre, together with Nataliia Halytska, invite you to the Online-Workshop: How to Confidently Present a High Price and Stand Your Ground. 

Target audience: sales professionals, heads of sales departments.

Questions for discussion: 

• How to present a high price without over–explaining or justifying 
• Which beliefs prevent working with high–ticket offers and strong clients 
• What influences the seller’s internal state at the moment of stating the price 
• Why clients often sense a seller’s doubt before they begin doubting themselves 
• How to maintain your terms without “bending” 
• Why early concessions often destroy long–term deal value 
• How communication dynamics change when a seller is ready not to sell 
• What is really behind the objection “It’s too expensive”

The session is designed as a practical workshop, built around real–life cases from participants. Your active involvement makes this format truly valuable. To achieve the best results, we encourage you to stay engaged: keep your camera on, participate in discussions, and be ready to work with your own cases. 

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

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