{"id":865201,"date":"2026-02-11T12:42:11","date_gmt":"2026-02-11T10:42:11","guid":{"rendered":""},"modified":"2026-02-11T12:42:11","modified_gmt":"2026-02-11T10:42:11","slug":"ua-online-praktykum-yak-vpevneno-prezentuvaty-vysoku-tsinu-i-vidstoyuvaty-svoyi-umovy-en-online-workshop-how-to-confidently-present-a-high-price-and-stand-your-ground-2026-02-11-12-42","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/ua-online-praktykum-yak-vpevneno-prezentuvaty-vysoku-tsinu-i-vidstoyuvaty-svoyi-umovy-en-online-workshop-how-to-confidently-present-a-high-price-and-stand-your-ground-2026-02-11-12-42\/","title":{"rendered":"Online\u2013Workshop: How to Confidently Present a High Price and Stand Your Ground"},"content":{"rendered":"<p><span data-contrast=\"auto\">Many sales professionals internally fear their own pricing.<\/span>\u00a0<br \/>\n<span data-contrast=\"auto\">They worry that without a discount the client will walk away, that\u00a0it\u2019s\u00a0\u201ctoo expensive,\u201d that they need to compromise to close the deal. As a result, the seller starts negotiating before the client has even begun to doubt\u00a0\u2013\u00a0devaluing both the product and\u00a0themselves\u00a0in the process.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0higher\u00a0the\u00a0price\u00a0of\u00a0a\u00a0product\u00a0or\u00a0service,\u00a0the\u00a0less\u00a0techniques\u00a0matter\u00a0\u2013\u00a0and\u00a0the\u00a0more\u00a0the\u00a0personality\u00a0of\u00a0the\u00a0seller\u00a0comes\u00a0into\u00a0play. A\u00a0client\u00a0doesn\u2019t\u00a0just\u00a0buy\u00a0a\u00a0solution;\u00a0they\u00a0buy\u00a0confidence,\u00a0clarity\u00a0of\u00a0position,\u00a0and\u00a0the\u00a0seller\u2019s\u00a0ability\u00a0to\u00a0speak\u00a0about\u00a0price\u00a0calmly\u00a0\u2013\u00a0without\u00a0justification\u00a0or\u00a0fear\u00a0of\u00a0losing\u00a0the\u00a0deal.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">EBA Management Development Centre, together with <strong>Nataliia\u00a0Halytska<\/strong>, invite you to the\u00a0<strong>Online-Workshop:\u00a0<\/strong><\/span><strong>How to Confidently Present a High Price and Stand Your Ground.\u00a0<\/strong><\/p>\n<p><b><span data-contrast=\"auto\">Target\u00a0audience:<\/span><\/b><span data-contrast=\"auto\"> sales professionals, heads of sales departments.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Questions\u00a0for\u00a0discussion:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How\u00a0to\u00a0present\u00a0a\u00a0high\u00a0price\u00a0without\u00a0over\u2013explaining\u00a0or\u00a0justifying<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Which\u00a0beliefs\u00a0prevent\u00a0working\u00a0with\u00a0high\u2013ticket\u00a0offers\u00a0and\u00a0strong\u00a0clients<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What\u00a0influences\u00a0the\u00a0seller\u2019s\u00a0internal\u00a0state\u00a0at\u00a0the\u00a0moment\u00a0of\u00a0stating\u00a0the\u00a0price<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Why\u00a0clients\u00a0often\u00a0sense\u00a0a\u00a0seller\u2019s\u00a0doubt\u00a0before\u00a0they\u00a0begin\u00a0doubting\u00a0themselves<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How\u00a0to\u00a0maintain\u00a0your\u00a0terms\u00a0without\u00a0\u201cbending\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Why\u00a0early\u00a0concessions\u00a0often\u00a0destroy\u00a0long\u2013term\u00a0deal\u00a0value<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How\u00a0communication\u00a0dynamics\u00a0change\u00a0when\u00a0a\u00a0seller\u00a0is\u00a0ready\u00a0not\u00a0to\u00a0sell<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What\u00a0is\u00a0really\u00a0behind\u00a0the\u00a0objection\u00a0\u201cIt\u2019s\u00a0too\u00a0expensive\u201d<\/span><\/li>\n<\/ul>\n<p><span class=\"NormalTextRun SCXW12750478 BCX0\">The\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">session<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">is<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">designed<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">as<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">practical<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">workshop<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">built<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">around<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">real<\/span><span class=\"LastReplacedFindHitThemed SCXW12750478 BCX0\">\u2013<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">life<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">cases<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">from<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">participants<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">. Your\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">active<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">involvement<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">makes<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">this<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">format<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">truly<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">valuable<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">. To\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">achieve<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">the<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">best<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">results<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">we<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">encourage<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">you<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">to<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">stay<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">engaged<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">:\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">keep<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">your<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW12750478 BCX0\">camera<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">on<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">participate<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">in<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">discussions<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">and<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">be<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">ready<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">to<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">work<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">with<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">your<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">own<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW12750478 BCX0\">cases<\/span><span class=\"NormalTextRun SCXW12750478 BCX0\">.<\/span><span class=\"EOP SCXW12750478 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #ff0000\"><b><span style=\"color: #ff0000\">Registration is obligatory. To become a participant,\u00a0please,\u00a0click the \u201cRegister\u201d button. Only the users of the EBA site can register at the event. Should you have any questions,\u00a0please,\u00a0write at<\/span>\u00a0<a href=\"mailto:development@new.eba.com.ua\">development@new.eba.com.ua<\/a>\u00a0<span style=\"color: #ff0000\">or call<\/span> <span style=\"color: #000000\">(044) 496-06-01<\/span>.<\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many sales professionals internally fear their own pricing.\u00a0 They worry that without a discount the client will walk away, that\u00a0it\u2019s\u00a0\u201ctoo expensive,\u201d that they need to compromise to close the deal. As a result, the seller starts negotiating before the client has even begun to doubt\u00a0\u2013\u00a0devaluing both the product and\u00a0themselves\u00a0in the process.\u00a0 The\u00a0higher\u00a0the\u00a0price\u00a0of\u00a0a\u00a0product\u00a0or\u00a0service,\u00a0the\u00a0less\u00a0techniques\u00a0matter\u00a0\u2013\u00a0and\u00a0the\u00a0more\u00a0the\u00a0personality\u00a0of\u00a0the\u00a0seller\u00a0comes\u00a0into\u00a0play. A\u00a0client\u00a0doesn\u2019t\u00a0just\u00a0buy\u00a0a\u00a0solution;\u00a0they\u00a0buy\u00a0confidence,\u00a0clarity\u00a0of\u00a0position,\u00a0and\u00a0the\u00a0seller\u2019s\u00a0ability\u00a0to\u00a0speak\u00a0about\u00a0price\u00a0calmly\u00a0\u2013\u00a0without\u00a0justification\u00a0or\u00a0fear\u00a0of\u00a0losing\u00a0the\u00a0deal.\u00a0 EBA Management [&hellip;]<\/p>\n","protected":false},"author":41777,"featured_media":864530,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15676,15677],"class_list":["post-865201","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-development-en","tribe_events_cat-open-lectures-en","cat_development-en","cat_open-lectures-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/865201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/41777"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=865201"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/865201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/864530"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=865201"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=865201"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=865201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}