{"id":795730,"date":"2025-11-07T14:37:17","date_gmt":"2025-11-07T12:37:17","guid":{"rendered":""},"modified":"2025-11-13T11:19:27","modified_gmt":"2025-11-13T09:19:27","slug":"onlajn-programa-rozvytku-v2v-inbound-mastery-vid-teoriyi-do-praktyky-2025-11-07-14-37","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/onlajn-programa-rozvytku-v2v-inbound-mastery-vid-teoriyi-do-praktyky-2025-11-07-14-37\/","title":{"rendered":"Online-Development Programme B2B Inbound Mastery: From Theory to Practice"},"content":{"rendered":"<p>The EBA Management Development Centre Team invite you to the <b>Online-Development Programme <\/b><strong>B2B Inbound Mastery: From Theory to Practice<\/strong> is an intensive course that will help you master modern marketing strategies, taking into account the specifics of the B2B segment. The program is designed for those who seek to increase the effectiveness of their marketing and sales campaigns, attract more quality leads, and strengthen the competitive position of their business.<\/p>\n<p>The course is characterized by a harmonious combination of theoretical foundations with practical tasks, which allows participants to immediately apply the knowledge gained in their work.<\/p>\n<p><strong>Why choose this program?<\/strong><\/p>\n<ul>\n<li>You will learn how to develop effective inbound marketing and lead generation strategies.<\/li>\n<li>You will receive proven tools for building and managing a sales funnel.<\/li>\n<li>You will be able to create content strategies that work and use social networks to develop a brand.<\/li>\n<li>Get acquainted with the best practices of product positioning for B2B.<\/li>\n<\/ul>\n<p>After completing the program, you will be able to not only attract new customers, but also effectively retain them, turning leads into long-term partners, which will contribute to the sustainable development of your business.<\/p>\n<p><strong>TARGET AUDIENCE<\/strong><\/p>\n<ul>\n<li><strong>Marketers:<\/strong> Professionals who work in the field of B2B marketing and seek to increase their knowledge and skills in creating effective strategies and content.<\/li>\n<li><strong>Sales Managers:<\/strong> Those who are responsible for acquiring new customers and want to learn more about lead generation and sales funnel optimization.<\/li>\n<li><strong>Entrepreneurs and Business Owners:<\/strong> Entrepreneurs looking for new ways to attract customers and improve the effectiveness of their marketing campaigns.<\/li>\n<li><strong>Product Management Professionals:<\/strong> Those who work on the development and implementation of new products and want to better understand the needs of their target audience.<\/li>\n<li><strong>SMM managers:<\/strong> specialists who are engaged in promotion in social networks and want to learn how to adapt their strategies to the specifics of B2B.<\/li>\n<\/ul>\n<p><strong>FORMAT<\/strong><\/p>\n<ul>\n<li>Online program.<\/li>\n<li>6 Ukrainian-language modules.<\/li>\n<li>1 personal feedback session and checking homework (optional).<\/li>\n<li>Every Tuesday and Thursday, 5:00 PM \u2013 7:30 PM.<\/li>\n<\/ul>\n<p><strong>PROGRAM<\/strong><\/p>\n<p><b>Module 1. Inbound Marketing Basics \u2014 April 7<\/b><\/p>\n<p><b>1.1.<\/b> <i>Inbound Marketing: Concept and Evolution<\/i><\/p>\n<ul>\n<li>What is inbound marketing and why is it important for B2B?<\/li>\n<li>The differences between inbound and outbound marketing.<\/li>\n<li>Why traditional marketing doesn\u2019t work in B2B.<\/li>\n<\/ul>\n<p><b>1.2.<\/b> <i>Key principles of inbound marketing<\/i><\/p>\n<ul>\n<li>Attraction strategies: using SEO, social media, blogs.<\/li>\n<li>Interaction methods: how to build trust through content.<\/li>\n<li>Customer retention: using email marketing, CRM.<\/li>\n<\/ul>\n<p><b>Module 2. Lead generation and sales funnel management \u2014 April 9<\/b><\/p>\n<p><b>2.1.<\/b> <i>Building a sales funnel<\/i><\/p>\n<ul>\n<li>Overview of the standard funnel: \u201cawareness -&gt; interest -&gt; decision -&gt; action\u201d.<\/li>\n<li>How to adapt the funnel to the specifics of B2B.<\/li>\n<li>Developing a strategy for each stage.<\/li>\n<\/ul>\n<p><b>2.2.<\/b> <i>Lead generation methods for B2B<\/i><\/p>\n<ul>\n<li>Using lead magnets: free materials, webinars, demo offers.<\/li>\n<li>Main channels: SEO, paid advertising, referral programs.<\/li>\n<li>Choosing a method depending on the audience.<\/li>\n<\/ul>\n<p><b>2.3.<\/b> <i>Audience segmentation<\/i><\/p>\n<ul>\n<li>How to create an ideal customer portrait (ICP).<\/li>\n<li>Using analytics for segmentation.<\/li>\n<li>The role of personalized content.<\/li>\n<\/ul>\n<p><b>2.4.<\/b> <i>KPIs for lead generation and funnels<\/i><\/p>\n<ul>\n<li>Key success indicators: conversions, CPA, LTV.<\/li>\n<li>Measurement tools (Google Analytics, HubSpot, Salesforce).<\/li>\n<\/ul>\n<p><b>Module 3. Product strategy and positioning \u2014 April 14<\/b><\/p>\n<p><b>3.1.<\/b><em> Differences in product approach in B2B and B2C <\/em><\/p>\n<ul>\n<li>How customer needs change depending on the type of business.<\/li>\n<li>Building long-term value for B2B customers.<\/li>\n<\/ul>\n<p><b>3.2.<\/b><i> Product portfolio formation<\/i><\/p>\n<ul>\n<li>How to determine the optimal number of products.<\/li>\n<li>Methods of developing new products for B2B.<\/li>\n<li>Building a pricing policy depending on the market.<\/li>\n<\/ul>\n<p><b>3.3.<\/b><em> Product positioning in the market <\/em><\/p>\n<ul>\n<li>Analysis of competitors: using SWOT and PESTEL.<\/li>\n<li>How to stand out through the unique value of the product (UVP).<\/li>\n<li>Examples of successful positioning in B2B.<\/li>\n<\/ul>\n<p><b>3.4.<\/b><em> Evaluating the effectiveness of the product strategy <\/em><\/p>\n<ul>\n<li>Using ROI, NPS and customer satisfaction metrics.<\/li>\n<li>How to scale the product strategy.<\/li>\n<\/ul>\n<p><strong>Module 4. B2B content strategy \u2014 <b>April 16<\/b><\/strong><\/p>\n<ul>\n<li>How to build an effective B2B content strategy.<\/li>\n<li>3H (Hero, Help, Hub) approach in content segmentation.<\/li>\n<li>We implement Help and Hub content for effective SEO.<\/li>\n<li>6H (Hero, Help, Hub, Heart, Happy, Human) approach to content segmentation.<\/li>\n<li>Introducing Happy content to encourage new CA.<\/li>\n<li>We introduce Human content to transform CAs into brand ambassadors.<\/li>\n<\/ul>\n<p><strong>Module 5. SMM for B2B \u2014 <b>April 21<\/b><\/strong><\/p>\n<ul>\n<li>How to choose the right social network for B2B.<\/li>\n<li>Linkedin for B2B SMM.<\/li>\n<li>Twitter for B2B SMM.<\/li>\n<\/ul>\n<p><strong>Module 6. SMM for B2B \u2014 <b>April 23<\/b><\/strong><\/p>\n<ul>\n<li>Facebook for B2B SMM.<\/li>\n<li>Instagram for B2B SMM.<\/li>\n<\/ul>\n<p><strong>Materials that will be provided to the participants:<\/strong> presentations, access to the template in coda.io, which will need to be filled out after each module, adapting to the business area.<\/p>\n<p>After successful completion of the course, participants will receive a certificate of completion of the Online Development Program.<\/p>\n<h4><strong>Testimonials of previous programs participants<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-614242\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-300x136.png\" alt=\"\" width=\"600\" height=\"273\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-300x136.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-1024x466.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-768x349.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-1536x698.png 1536w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-650x296.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-800x364.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784.png 1700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-614244\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3-300x176.png\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3-300x176.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3-1024x602.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3-768x452.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3-1536x904.png 1536w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3-650x382.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3-800x471.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/3.png 1700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-614245\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-300x124.png\" alt=\"\" width=\"600\" height=\"249\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-300x124.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-1024x425.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-768x318.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-1536x637.png 1536w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-650x270.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-800x332.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533.png 1700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-614243\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4-300x176.png\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4-300x176.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4-1024x602.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4-768x452.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4-1536x904.png 1536w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4-650x382.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4-800x471.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/01\/4.png 1700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The EBA Management Development Centre Team invite you to the Online-Development Programme B2B Inbound Mastery: From Theory to Practice is an intensive course that will help you master modern marketing strategies, taking into account the specifics of the B2B segment. The program is designed for those who seek to increase the effectiveness of their marketing [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":689207,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795730","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/38437"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=795730"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/689207"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795730"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795730"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}