{"id":795729,"date":"2025-10-28T16:09:42","date_gmt":"2025-10-28T14:09:42","guid":{"rendered":""},"modified":"2025-12-16T10:43:17","modified_gmt":"2025-12-16T08:43:17","slug":"trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09\/","title":{"rendered":"Training: Measurement and Evaluation of the Communication Efficiency"},"content":{"rendered":"<p>EBA Management Development Centre Team together with <b>Oksana Malychkovych<\/b> initiate renewed <b>Training: Measurement and Evaluation of the Communication Efficiency.<\/b><\/p>\n<p><strong>Partner location: <\/strong>A unique modern location from the <strong>&#8220;Ukrainian School of Management&#8221;<\/strong> in the center of the capital, which is ideal for holding intellectual events that require aesthetics, depth, content, and a personal approach.<\/p>\n<p><b>After finishing the training you will:<\/b> <\/p>\n<ul>\n<li>Use different methodologies of the communication efficiency<\/li>\n<li>Make information audit <\/li>\n<li>Understand whether it is necessary to make monitoring of social networks and how <\/li>\n<li>Realize the evaluation of the company&#8217;s reputation <\/li>\n<\/ul>\n<p><b>Target audience: <\/b>everyone who is in the process or interested in the topic of measurement of the communication efficiency. <\/p>\n<p><b>Programme<\/b><\/p>\n<p><b>Module 1.<\/b> <b>Welcome &amp; Introductions <\/b><\/p>\n<p><b>Module 2.<\/b> <b>AMEC Framework for Measuring Communication Effectiveness <\/b><\/p>\n<ul>\n<li>Walkthrough of the structure and approach (AMEC table).<\/li>\n<li>SMART goals in every communication campaign.<\/li>\n<li>Difference between output, outcome, and impact.<\/li>\n<li>Metrics to use for specific goals; AMEC \u201ccheat sheet\u201d.<\/li>\n<\/ul>\n<p><b>Practical exercise: <\/b>Five different goals: work through the AMEC matrix, select the required metrics from the proposed table, and formulate SMART goals.<\/p>\n<p><b>Module 3.<\/b><b> Core Media Monitoring Metrics <\/b> <\/p>\n<ul>\n<li>Methodology for calculating key content-analysis metrics for traditional media: how to make them work for you:<\/li>\n<\/ul>\n<ol>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Share of Voice (SoV).<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Media Quality \/ Media Impact Score \/ Scoring.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Audience reach (whether it\u2019s worth your attention).<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Google Trends.<\/li>\n<\/ol>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\">Social media monitoring: what the metrics are based on, what they mean, and what truly needs to be measured<\/li>\n<\/ul>\n<ol>\n<li>Engagement.<\/li>\n<li>Views \u2014 why they are not engagement.<\/li>\n<li>What reach means in social media and whether it matters.<\/li>\n<li>Argument map.<\/li>\n<li>Brand ambassadors.<\/li>\n<\/ol>\n<ul>\n<li>Crisis dashboard: essential metrics during a crisis to support decision-making <br \/>\nMeasuring CSR projects: from goal to result.<\/li>\n<li>Reputation proxy metrics: what to use when there\u2019s no budget for a full reputation audit.<\/li>\n<\/ul>\n<p><b>Hands-on Session:<\/b> four cases \u2014 communication solution and effectiveness measurement<\/p>\n<p><b>Module 4.<\/b><b> AI Erea. Welcome GEO. How to appear in ChatGPT results and earn AI loyalty<\/b><\/p>\n<ul>\n<li>GEO (Generative Engine Optimisation): we all have a new stakeholder.<\/li>\n<li>Why PR should care.<\/li>\n<li>Technical specifics you can\u2019t avoid.<\/li>\n<li>How to research AI results \u2014 practical examples and implemented cases.<\/li>\n<li>Which sources AI prioritises and how to find them.<\/li>\n<li>Optimising for GEO: how to make AI choose your brand in recommendations.<\/li>\n<li>Q&amp;A.<\/li>\n<\/ul>\n<p><b>After successfully completing the course, participants will receive a certificate of completion of the training.<\/b>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>EBA Management Development Centre Team together with Oksana Malychkovych initiate renewed Training: Measurement and Evaluation of the Communication Efficiency. Partner location: A unique modern location from the &#8220;Ukrainian School of Management&#8221; in the center of the capital, which is ideal for holding intellectual events that require aesthetics, depth, content, and a personal approach. After finishing [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":688269,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795729","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/38437"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=795729"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/688269"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795729"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795729"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}