{"id":795721,"date":"2025-06-05T17:38:12","date_gmt":"2025-06-05T14:38:12","guid":{"rendered":""},"modified":"2025-11-11T14:30:23","modified_gmt":"2025-11-11T12:30:23","slug":"onlajn-programa-rozvytku-z-employer-brand-kurs-dlya-tyh-hto-buduye-brend-robotodavtsya-2025-06-05-17-38","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/onlajn-programa-rozvytku-z-employer-brand-kurs-dlya-tyh-hto-buduye-brend-robotodavtsya-2025-06-05-17-38\/","title":{"rendered":"Online-Development Program on Employer Brand: A Course for Employer Brand Builders"},"content":{"rendered":"<p><span data-contrast=\"none\">The EBA Management Development Centre Team invites you to the <\/span><b><span data-contrast=\"none\">Online-Development Program on Employer Brand: A Course for Employer Brand Builders. <\/span><\/b><span data-contrast=\"none\">Employer branding is not just about pretty words on a career page. It\u2019s a strategic tool that attracts \u201ctheir\u201d people, builds team loyalty, and strengthens business goals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">TARGET AUDIENCE<\/span><\/b><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">HR professionals who want to broadcast communication about their company systematically<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Recruiters who shape tone of voice to attract new talent<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">PR managers who work with external manifestations and internal culture<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Businesses who want to build loyalty and engagement, not just hire<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">THIS PROGRAM IS WORTH CHOOSING BECAUSE YOU WILL GET:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Understanding the components of an EB strategy for your company<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">A vision of how to work with a team and how to systematically approach the implementation of the direction<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to evaluate the work of an employer brand specialist<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Feedback from the lecturer and discussion of participant cases<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>FORMAT\u00a0<\/strong><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Online program.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">8 Ukrainian-language modules.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">16 hours of training.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">5:00 p.m. \u2013 7:00 p.m.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>PROGRAM<\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Module 1. Introduction: Intro to employer branding \u2014 October 21<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">What is an employer brand and how does it differ from a corporate brand.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Common mistakes when starting a business.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Where are we now: how to conduct a basic audit and understand what people think about us.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 2. EVP: how to find and form an employer promise \u2014 October 23<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">EVP: Creating an Employer Value Proposition that Works.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Value, culture, benefits: How to put together a cohesive proposition.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Testing your EVP for reality and appeal.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 3.\u00a0Communications strategy: target audiences, tone of voice and interaction channels \u00a0\u2014 October 28<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How to segment audiences and adapt messages.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Own and external platforms: social networks, job boards, career page.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to build a tone of voice that reflects values.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 4. External activities: events, partnerships, integrations \u2014 October 30<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">External presence: events, partnerships and creative integrations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to integrate into existing events.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Organizing your own events: principles and rules.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 5.\u00a0Working with the media: how to make your employer brand visible\u00a0\u2014 November 2<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How to work with journalists and the media.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Is it possible to \u201ccover\u201d a story for free.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Covering corporate social responsibility (CSR) projects.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 6. Internal communications: from recruitment to employee experience \u2014 November 4<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How to Adapt EVP in Recruitment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Communicating with Employees to Become Ambassadors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to Convey Values Through Employees\u2019 Daily Experiences.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 7. Metrics: what and how to measure \u2014 November 11<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How to measure brand awareness and attitude.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What metrics are important for business.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to lobby EB activities for stakeholders.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 8. Practice: your strategy + feedback \u2014 November 13<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Analysis of participants&#8217; plans.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Discussion of practical cases.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Individual feedback and advice.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW159962011 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW159962011 BCX0\">After successfully completing the course, participants will receive a certificate of completion of the Online Development Program.<\/span><\/span><span class=\"EOP SCXW159962011 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The EBA Management Development Centre Team invites you to the Online-Development Program on Employer Brand: A Course for Employer Brand Builders. Employer branding is not just about pretty words on a career page. It\u2019s a strategic tool that attracts \u201ctheir\u201d people, builds team loyalty, and strengthens business goals.\u00a0 TARGET AUDIENCE\u00a0\u00a0\u00a0\u00a0 HR professionals who want to [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":659927,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795721","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/38437"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=795721"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/659927"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795721"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795721"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}