{"id":795721,"date":"2025-06-05T17:38:12","date_gmt":"2025-06-05T14:38:12","guid":{"rendered":""},"modified":"2025-11-11T14:30:23","modified_gmt":"2025-11-11T12:30:23","slug":"onlajn-programa-rozvytku-z-employer-brand-kurs-dlya-tyh-hto-buduye-brend-robotodavtsya-2025-06-05-17-38","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/onlajn-programa-rozvytku-z-employer-brand-kurs-dlya-tyh-hto-buduye-brend-robotodavtsya-2025-06-05-17-38\/","title":{"rendered":"Online-Development Program on Employer Brand: A Course for Employer Brand Builders"},"content":{"rendered":"<p>The EBA Management Development Centre Team invites you to the <b>Online-Development Program on Employer Brand: A Course for Employer Brand Builders. <\/b>Employer branding is not just about pretty words on a career page. It\u2019s a strategic tool that attracts \u201ctheir\u201d people, builds team loyalty, and strengthens business goals.<\/p>\n<p><b>TARGET AUDIENCE<\/b>   <\/p>\n<ul>\n<li>HR professionals who want to broadcast communication about their company systematically<\/li>\n<li>Recruiters who shape tone of voice to attract new talent<\/li>\n<li>PR managers who work with external manifestations and internal culture<\/li>\n<li>Businesses who want to build loyalty and engagement, not just hire<\/li>\n<\/ul>\n<p><b>THIS PROGRAM IS WORTH CHOOSING BECAUSE YOU WILL GET:<\/b><\/p>\n<ul>\n<li>Understanding the components of an EB strategy for your company<\/li>\n<li>A vision of how to work with a team and how to systematically approach the implementation of the direction<\/li>\n<li>How to evaluate the work of an employer brand specialist<\/li>\n<li>Feedback from the lecturer and discussion of participant cases<\/li>\n<\/ul>\n<p><strong>FORMAT <\/strong><\/p>\n<ul>\n<li>Online program.<\/li>\n<li>8 Ukrainian-language modules.<\/li>\n<li>16 hours of training.<\/li>\n<li>5:00 p.m. \u2013 7:00 p.m.<\/li>\n<\/ul>\n<p><strong>PROGRAM<\/strong><\/p>\n<p><b>Module 1. Introduction: Intro to employer branding \u2014 October 21<\/b><\/p>\n<ul>\n<li>What is an employer brand and how does it differ from a corporate brand.<\/li>\n<li>Common mistakes when starting a business.<\/li>\n<li>Where are we now: how to conduct a basic audit and understand what people think about us.<\/li>\n<\/ul>\n<p><b>Module 2. EVP: how to find and form an employer promise \u2014 October 23<\/b><\/p>\n<ul>\n<li>EVP: Creating an Employer Value Proposition that Works.<\/li>\n<li>Value, culture, benefits: How to put together a cohesive proposition.<\/li>\n<li>Testing your EVP for reality and appeal.<\/li>\n<\/ul>\n<p><b>Module 3. Communications strategy: target audiences, tone of voice and interaction channels  \u2014 October 28<\/b><\/p>\n<ul>\n<li>How to segment audiences and adapt messages.<\/li>\n<li>Own and external platforms: social networks, job boards, career page.<\/li>\n<li>How to build a tone of voice that reflects values.<\/li>\n<\/ul>\n<p><b>Module 4. External activities: events, partnerships, integrations \u2014 October 30<\/b><\/p>\n<ul>\n<li>External presence: events, partnerships and creative integrations.<\/li>\n<li>How to integrate into existing events.<\/li>\n<li>Organizing your own events: principles and rules.<\/li>\n<\/ul>\n<p><b>Module 5. Working with the media: how to make your employer brand visible \u2014 November 2<\/b><\/p>\n<ul>\n<li>How to work with journalists and the media.<\/li>\n<li>Is it possible to \u201ccover\u201d a story for free.<\/li>\n<li>Covering corporate social responsibility (CSR) projects.<\/li>\n<\/ul>\n<p><b>Module 6. Internal communications: from recruitment to employee experience \u2014 November 4<\/b><\/p>\n<ul>\n<li>How to Adapt EVP in Recruitment.<\/li>\n<li>Communicating with Employees to Become Ambassadors.<\/li>\n<li>How to Convey Values Through Employees\u2019 Daily Experiences.<\/li>\n<\/ul>\n<p><b>Module 7. Metrics: what and how to measure \u2014 November 11<\/b><\/p>\n<ul>\n<li>How to measure brand awareness and attitude.<\/li>\n<li>What metrics are important for business.<\/li>\n<li>How to lobby EB activities for stakeholders.<\/li>\n<\/ul>\n<p><b>Module 8. Practice: your strategy + feedback \u2014 November 13<\/b><\/p>\n<ul>\n<li>Analysis of participants&#8217; plans.<\/li>\n<li>Discussion of practical cases.<\/li>\n<li>Individual feedback and advice.<\/li>\n<\/ul>\n<p><span class=\"NormalTextRun SCXW159962011 BCX0\">After successfully completing the course, participants will receive a certificate of completion of the Online Development Program.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The EBA Management Development Centre Team invites you to the Online-Development Program on Employer Brand: A Course for Employer Brand Builders. Employer branding is not just about pretty words on a career page. It\u2019s a strategic tool that attracts \u201ctheir\u201d people, builds team loyalty, and strengthens business goals. TARGET AUDIENCE HR professionals who want to [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":659927,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795721","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/38437"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=795721"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/659927"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795721"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795721"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}