{"id":795705,"date":"2025-02-25T18:24:49","date_gmt":"2025-02-25T16:24:49","guid":{"rendered":""},"modified":"2025-09-16T19:25:08","modified_gmt":"2025-09-16T16:25:08","slug":"onlajn-programa-rozvytku-2025-02-25-18-24","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/onlajn-programa-rozvytku-2025-02-25-18-24\/","title":{"rendered":"Online Development Program on Data Science: How to Effectively Use Data to Manage Your Business"},"content":{"rendered":"<p><span data-contrast=\"auto\">The EBA Management Development Centre Team invites you to the\u00a0<\/span><b><span data-contrast=\"auto\">Online-Development Program <\/span><\/b><span data-contrast=\"auto\"><strong>\u201cData Science: How to Effectively Use Data to Manage Your Business\u201d<\/strong> which is an intensive course that will help you master the specifics of data analysis and the application of machine learning and Data Science methods for business. The program is designed for those who seek to increase business efficiency by transitioning to informed data-based solutions.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A feature of the course is the harmonious combination of theoretical foundations with practical tasks, which allows participants to apply the knowledge gained in their work immediately.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Why choose this program?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Understand the basics of data analytics and automated decision-making.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Learn the basics of working with software for data analysis and visualization (including Excel, Power BI, R, Weka, E-views and others). <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Master basic machine learning algorithms, which allow, through the use of appropriate methods and software, to find hidden patterns in data (train models) and use them to make effective decisions.. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Get practical cases and tasks to consolidate the material.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Be able to apply Data Science methods to your work immediately after the course.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">After completing the program, you will be able to improve the quality of decision-making thanks to the ability to search for hidden insights in the data available to you.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">TARGET AUDIENCE<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Analysts and data specialists seeking to deepen their knowledge in the field of Data Science.<\/span><\/li>\n<li><span data-contrast=\"auto\">Marketers and product managers who want to better understand customer behavior, the market situation and more effectively influence the results of their activities.<\/span><\/li>\n<li><span data-contrast=\"auto\">Business analysts seeking to expand their competencies.<\/span><\/li>\n<li><span data-contrast=\"auto\">Entrepreneurs and business owners looking for effective ways to attract customers and increase the effectiveness of their marketing campaigns.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">FORMAT<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Online program.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">6 Ukrainian-language modules.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li>5:00 PM \u2013 7:30 PM\u00a0\u00a0<\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">TRAINER: Yana Fareniuk, <\/span><\/b>Doctor of Philosophy in Economics. <span data-contrast=\"auto\">Leading specialist in data analysis, machine learning and Data Science, marketing research. Lecturer at Taras Shevchenko National University of Kyiv, American University Kyiv, Institute of Postgraduate Education.\u00a0<\/span><span data-contrast=\"auto\">Head of MADLAB \u2014 an analytical unit of RAZOM GROUP, which creates data-based solutions, and also develops products and services directly for clients\u2019 needs to provide comprehensive business support and optimize their marketing activities.\u00a0<\/span><span data-contrast=\"auto\">Has 10 years of experience in Data Science, 8 of which in the field of media and marketing. Has implemented more than 100 successful projects in mathematical modeling and machine learning for Ukrainian and international clients in key market categories, namely: pharmaceutical industry, offline and online retail, FMCG, telecom, finance and e-commerce.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">PROGRAM<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Module 1. Introduction to Data Science \u2014 September 2<span style=\"font-size: 13.3333px\">rd\u00a0<\/span><\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"auto\">What is Data Science and data mining? Main areas and applications.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Defining business problems and approaches to solving them using Data Science.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Data Science project: main stages and participants.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 2. Data visualization and development of interactive dashboards \u2014 September 3<sup>th<\/sup><\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Using visualization tools for data analytics.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Storytelling with data: how to tell a good story from data.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Building interactive dashboards in Microsoft Power BI.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 3. Regression analysis \u2014 September 9<sup>th<\/sup>\u00a0<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Analysis of trends, correlations, dependencies in data and basic statistical indicators.<\/span><\/li>\n<li><span data-contrast=\"auto\">Modeling and forecasting using regressions. Their types and application features. Model quality assessment and optimization.<\/span><\/li>\n<li><span data-contrast=\"auto\">Building regression models, determining the influence of factors and calculating forecasts in Excel and R-Studio.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 4. Clustering and classification \u2014 September 10<sup>th<\/sup>\u00a0<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Clustering: methods for grouping objects (K-means, hierarchical clustering, etc.).\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Classification: basic algorithms and their applications (logistic regression, decision trees, etc.).\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 5. Neural networks and associative rules \u2014 September 16<sup>th<\/sup>\u00a0<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Neural networks.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Kohonen maps as a tool for customer segmentation.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Method for building associative rules for market basket analysis.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 6. Complex Data Science Methods \u2014 September 17<sup>th<\/sup>\u00a0<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Ensemble models.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Genetic algorithms.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">After successful completion of the course, participants will receive a certificate of completion of the Online Development Program.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The EBA Management Development Centre Team invites you to the\u00a0Online-Development Program \u201cData Science: How to Effectively Use Data to Manage Your Business\u201d which is an intensive course that will help you master the specifics of data analysis and the application of machine learning and Data Science methods for business. The program is designed for those [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":659924,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795705","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/38437"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=795705"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/659924"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795705"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795705"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}