{"id":795695,"date":"2024-12-11T14:50:41","date_gmt":"2024-12-11T12:50:41","guid":{"rendered":""},"modified":"2025-09-24T10:02:59","modified_gmt":"2025-09-24T07:02:59","slug":"online-trening-kopirajtyng-ta-storiteling-dlya-brendiv-2024-12-11-14-50","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/online-trening-kopirajtyng-ta-storiteling-dlya-brendiv-2024-12-11-14-50\/","title":{"rendered":"Online-Training: Copywriting and Storytelling for Brands"},"content":{"rendered":"<p>Every company communicates continuously with both customers and employees. One of the two basic principles of the success of all types of communication is the ability to accurately and convincingly convey certain meanings to the target audience.<\/p>\n<p>Copywriting is the ability to clearly convey information to the audience and encourage people to take action. Copywriting is a universal tool for business communication with the world.<\/p>\n<p>EBA Management Development Centre Team together with <strong>Elina Slobodyanyuk<\/strong> invite you to take part in a new <strong>Online-Training: Copywriting and Storytelling for Brands<\/strong>.<\/p>\n<p><strong>Trainer: Elina Slobodyanyuk<\/strong>, author of international bestsellers in copywriting. Her books \u201cThe Copywriter\u2019s Desk Book\u201d and \u201cThe Copywriter\u2019s Treasure\u201d have trained specialists in the territory from the Baltic countries, the Balkans, Poland, the Czech Republic to Kazakhstan and Israel. Candidate of Historical Sciences. Political technologist, author of the manual &#8220;The Way to the Voter&#8217;s Heart&#8221;. Elina Slobodyanyuk&#8217;s fourth book &#8220;Storytelling is Our Everything&#8221; was published in early 2025.<\/p>\n<p><strong>Target audience:<\/strong> marketers, PR specialists, content makers, HR and TOP management.<\/p>\n<p><strong>Program<\/strong><\/p>\n<p><strong>Module 1. Fundamentals of copywriting \u2013 11.09, 17:00-19:00<\/strong><\/p>\n<ul>\n<li>Text identification: informational VS emotional.<\/li>\n<li>Mistakes that kill the text.<\/li>\n<li>Literary techniques in the service of communication.<\/li>\n<\/ul>\n<p><strong>Module 2.<\/strong> <strong>Universal principles of text enhancement \u2013 15.09, 17:00-19:00<\/strong><\/p>\n<ul>\n<li>Techniques for attracting and retaining attention.<\/li>\n<li>10 basic principles of text modification.<\/li>\n<li>The unknown secret of communication.<\/li>\n<\/ul>\n<p><strong>Module 3. Basic text marketing rules \u2013 18.09, 17:00-19:00<\/strong><\/p>\n<ul>\n<li>Differences between characteristics and benefits.<\/li>\n<li>Persuasion strategy.<\/li>\n<li>Rules of friendly business correspondence.<\/li>\n<li>Finding topics for content generation.<\/li>\n<\/ul>\n<p><strong>Module 4. Storytelling &#8211; a universal form of communication \u2013 22.09, 17:00-19:00<\/strong><\/p>\n<ul>\n<li>The shortest theory of storytelling.<\/li>\n<li>The story framework.<\/li>\n<li>Epic stories in social life and business.<\/li>\n<\/ul>\n<p><strong>Module 5. Personalities and characters \u2013 25.09, 17:00-19:00<\/strong><\/p>\n<ul>\n<li>Typology of characters.<\/li>\n<li>Archetypes, their characteristics and manifestations.<\/li>\n<li>Applying the acquired knowledge to create powerful stories.<\/li>\n<\/ul>\n<p>The training involves completing homework assignments according to the needs of the participants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every company communicates continuously with both customers and employees. One of the two basic principles of the success of all types of communication is the ability to accurately and convincingly convey certain meanings to the target audience. Copywriting is the ability to clearly convey information to the audience and encourage people to take action. Copywriting [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":660261,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795695","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/38437"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=795695"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/660261"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795695"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795695"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}