{"id":795636,"date":"2025-03-17T17:45:27","date_gmt":"2025-03-17T15:45:27","guid":{"rendered":""},"modified":"2025-10-02T14:43:43","modified_gmt":"2025-10-02T11:43:43","slug":"onlajn-programa-rozvytku-z-marketyngu-sotsialnyh-merezh-2025-03-17-17-45","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/onlajn-programa-rozvytku-z-marketyngu-sotsialnyh-merezh-2025-03-17-17-45\/","title":{"rendered":"Online-Development Programme on Social Media Marketing"},"content":{"rendered":"<p>SMM is evolving every year \u2013 algorithms, trends, new platforms, and tools. How can you stay ahead and make the most of social media?<\/p>\n<p>EBA Management Development Centre Team invites you to take part in the absolutely new\u00a0<strong>Online-Development Programme on Social Media Marketing.<\/strong><\/p>\n<p data-start=\"334\" data-end=\"359\"><strong>Target \u0430udience:<\/strong> middle SMM managers, brand managers, and marketers who aim to deepen their knowledge, master modern strategies, and learn how to work with key platforms in 2025.<\/p>\n<p data-start=\"525\" data-end=\"565\"><strong>What to Expect in the Program?<\/strong><\/p>\n<ul>\n<li data-start=\"525\" data-end=\"565\">Building an SMM strategy for different markets and audiences.<\/li>\n<li data-start=\"525\" data-end=\"565\">Performance evaluation using Google Analytics, Facebook Insights, Meta Ads Manager.<\/li>\n<li data-start=\"525\" data-end=\"565\">Working with Instagram, TikTok, and YouTube algorithms.<\/li>\n<li data-start=\"525\" data-end=\"565\">Practical skills in copywriting, choosing communication channels, and working with designers.<\/li>\n<li data-start=\"525\" data-end=\"565\">The latest updates in targeted advertising and AI tools.<\/li>\n<\/ul>\n<p data-start=\"956\" data-end=\"973\"><strong>PROGRAM<\/strong><\/p>\n<p><strong>Module 1. Building an SMM Strategy for Different Markets and Audiences \u2013 Zoya Lobod \u2013 September 9, 16:00 \u2013 18:00<\/strong><\/p>\n<ul data-start=\"1102\" data-end=\"1411\">\n<li data-start=\"1102\" data-end=\"1154\">Setting goals and objectives for an SMM strategy.<\/li>\n<li data-start=\"1155\" data-end=\"1179\">Competitive analysis.<\/li>\n<li data-start=\"1180\" data-end=\"1229\">Target audience research and persona creation.<\/li>\n<li data-start=\"1230\" data-end=\"1287\">Tone of voice and stylistics as brand elements in SMM.<\/li>\n<li data-start=\"1288\" data-end=\"1344\">Content categorization and thematic content creation.<\/li>\n<li data-start=\"1345\" data-end=\"1411\">Promotion methods and additional audience engagement mechanics.<\/li>\n<\/ul>\n<p><strong>Module 2. Performance Evaluation (Google Analytics, Facebook Insights, Meta Ads Manager) \u2013 Olena Bohovyk \u2013 September 11, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"1562\" data-end=\"1810\">\n<li data-start=\"1562\" data-end=\"1613\">Google Analytics 4 and its role in social media.<\/li>\n<li data-start=\"1614\" data-end=\"1663\">Facebook Insights: in-depth audience analysis.<\/li>\n<li data-start=\"1664\" data-end=\"1729\">Meta Ads Manager: assessing the effectiveness of ad campaigns.<\/li>\n<li data-start=\"1730\" data-end=\"1786\">How to compile a report for business and management?<\/li>\n<li data-start=\"1787\" data-end=\"1810\">Conclusions and Q&amp;A.<\/li>\n<\/ul>\n<p><strong>Module 3. Instagram Algorithms in 2025: How to Work Efficiently? \u2013 Olena Bohovyk \u2013 September 16, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"1937\" data-end=\"2152\">\n<li data-start=\"1937\" data-end=\"1980\">How Instagram evaluates content in 2025.<\/li>\n<li data-start=\"1981\" data-end=\"2028\">Engagement vs. Virality: What matters more?<\/li>\n<li data-start=\"2029\" data-end=\"2064\">Working with Reels: 2025 trends.<\/li>\n<li data-start=\"2065\" data-end=\"2128\">&#8220;Shadow bans,&#8221; blocking, hate speech, and how to avoid them.<\/li>\n<li data-start=\"2129\" data-end=\"2152\">Conclusions and Q&amp;A.<\/li>\n<\/ul>\n<p><strong>Module 4. How to Make TikTok a Business Tool? \u2013 Olena Rozhyk \u2013 September 18, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"2259\" data-end=\"2463\">\n<li data-start=\"2259\" data-end=\"2310\">How TikTok promotes small and medium businesses.<\/li>\n<li data-start=\"2311\" data-end=\"2366\">Platform algorithms: how to understand and use them.<\/li>\n<li data-start=\"2367\" data-end=\"2404\">Effective content formats in 2025.<\/li>\n<li data-start=\"2405\" data-end=\"2463\">Case studies from well-known brands and practical tips.<\/li>\n<\/ul>\n<p><strong>Module 5. YouTube as a Business Tool: A Comprehensive Approach to Channel Development \u2013 Olga Eksaurova \u2013 September 23, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"2612\" data-end=\"3031\">\n<li data-start=\"2612\" data-end=\"2720\">Step-by-step YouTube channel development strategy (from competitor analysis to publishing and promotion).<\/li>\n<li data-start=\"2721\" data-end=\"2815\">Synergy of YouTube tools for maximum reach (Shorts, videos, posts, podcasts, live streams).<\/li>\n<li data-start=\"2816\" data-end=\"2851\">Successful implementation cases.<\/li>\n<li data-start=\"2852\" data-end=\"2916\">YouTube optimization: Key aspects of channel and video setup.<\/li>\n<li data-start=\"2917\" data-end=\"2954\">YouTube video promotion framework.<\/li>\n<li data-start=\"2955\" data-end=\"2989\">Key KPIs and YouTube analytics.<\/li>\n<li data-start=\"2990\" data-end=\"3031\">AI tools for YouTube content creation.<\/li>\n<\/ul>\n<p><strong>Module 6. Communication Channels \u2013 Kseniia Sergeieva \u2013 September 25, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"3129\" data-end=\"3328\">\n<li data-start=\"3129\" data-end=\"3174\">Creative process: the advertising kitchen.<\/li>\n<li data-start=\"3175\" data-end=\"3223\">Steps to developing a communication strategy.<\/li>\n<li data-start=\"3224\" data-end=\"3261\">Understanding the target audience.<\/li>\n<li data-start=\"3262\" data-end=\"3328\">Communication channels: how to choose and use them effectively.<\/li>\n<\/ul>\n<p><strong>Module 7. How to Write Your Own Texts? \u2013 Kseniia Sergeieva \u2013 September 30, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"3432\" data-end=\"3675\">\n<li data-start=\"3432\" data-end=\"3485\">Texts: close and distant from the target audience.<\/li>\n<li data-start=\"3486\" data-end=\"3524\">Practical exercise: &#8220;Introduction&#8221;.<\/li>\n<li data-start=\"3525\" data-end=\"3562\">Info style and where it is needed.<\/li>\n<li data-start=\"3563\" data-end=\"3596\">Practical exercise: &#8220;Editing&#8221;.<\/li>\n<li data-start=\"3597\" data-end=\"3635\">Psychological influence techniques.<\/li>\n<li data-start=\"3636\" data-end=\"3675\">Practical exercise: &#8220;Applying them&#8221;.<\/li>\n<\/ul>\n<p><strong>Module 8. How to Collaborate with a Designer? \u2013 Alisa Kravchenko &amp; Anna Dzhevadova \u2013 October 2, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"3801\" data-end=\"4118\">\n<li data-start=\"3801\" data-end=\"3856\">Key aspects of understanding designer collaboration.<\/li>\n<li data-start=\"3857\" data-end=\"3897\">How to write a clear technical task?<\/li>\n<li data-start=\"3898\" data-end=\"4012\">Practical exercise: identifying successful and unsuccessful briefs for different content types (with examples).<\/li>\n<li data-start=\"4013\" data-end=\"4068\">Constructive feedback for achieving marketing goals.<\/li>\n<li data-start=\"4069\" data-end=\"4118\">Practical exercise: refining a design mock-up.<\/li>\n<\/ul>\n<p><strong>Module 9. How to Work with Targeted Ads on Social Media? \/ How to Work with a Targeting Specialist? \u2013 Daryna Proshak \u2013 October 14, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"4278\" data-end=\"4486\">\n<li data-start=\"4278\" data-end=\"4310\">Changes in targeting in 2025.<\/li>\n<li data-start=\"4311\" data-end=\"4368\">Artificial intelligence and its impact on ad settings.<\/li>\n<li data-start=\"4369\" data-end=\"4437\">How to check your team&#8217;s performance and key aspects to focus on.<\/li>\n<li data-start=\"4438\" data-end=\"4486\">How to choose the right targeting specialist.<\/li>\n<\/ul>\n<p data-start=\"42\" data-end=\"165\"><strong data-start=\"42\" data-end=\"165\">Module 10. Figma for Everyday Use: How to Create Visuals Yourself \u2013 Anastasiia Alekseeva \u2013 October 9, 17:00 \u2013 19:00<\/strong><\/p>\n<ul>\n<li data-start=\"169\" data-end=\"189\">Basic Figma tools.<\/li>\n<li data-start=\"192\" data-end=\"252\">Where to find inspiration and how to work with references.<\/li>\n<li data-start=\"255\" data-end=\"298\">How to match the design style like a pro.<\/li>\n<li data-start=\"301\" data-end=\"339\">Export settings and common mistakes.<\/li>\n<li data-start=\"342\" data-end=\"413\">Practice: creating visuals and adapting them for different platforms.<\/li>\n<\/ul>\n<p>Upon successful completion of the course, participants will receive a certificate of completion of the Online Development Program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMM is evolving every year \u2013 algorithms, trends, new platforms, and tools. How can you stay ahead and make the most of social media? EBA Management Development Centre Team invites you to take part in the absolutely new\u00a0Online-Development Programme on Social Media Marketing. Target \u0430udience: middle SMM managers, brand managers, and marketers who aim to [&hellip;]<\/p>\n","protected":false},"author":37119,"featured_media":628093,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795636","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/37119"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=795636"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/628093"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795636"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795636"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}