{"id":795636,"date":"2025-03-17T17:45:27","date_gmt":"2025-03-17T15:45:27","guid":{"rendered":""},"modified":"2025-10-02T14:43:43","modified_gmt":"2025-10-02T11:43:43","slug":"onlajn-programa-rozvytku-z-marketyngu-sotsialnyh-merezh-2025-03-17-17-45","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/onlajn-programa-rozvytku-z-marketyngu-sotsialnyh-merezh-2025-03-17-17-45\/","title":{"rendered":"Online-Development Programme on Social Media Marketing"},"content":{"rendered":"<p>SMM is evolving every year \u2013 algorithms, trends, new platforms, and tools. How can you stay ahead and make the most of social media?<\/p>\n<p>EBA Management Development Centre Team invites you to take part in the absolutely new <strong>Online-Development Programme on Social Media Marketing.<\/strong><\/p>\n<p data-start=\"334\" data-end=\"359\"><strong>Target \u0430udience:<\/strong> middle SMM managers, brand managers, and marketers who aim to deepen their knowledge, master modern strategies, and learn how to work with key platforms in 2025.<\/p>\n<p data-start=\"525\" data-end=\"565\"><strong>What to Expect in the Program?<\/strong><\/p>\n<ul>\n<li data-start=\"525\" data-end=\"565\">Building an SMM strategy for different markets and audiences.<\/li>\n<li data-start=\"525\" data-end=\"565\">Performance evaluation using Google Analytics, Facebook Insights, Meta Ads Manager.<\/li>\n<li data-start=\"525\" data-end=\"565\">Working with Instagram, TikTok, and YouTube algorithms.<\/li>\n<li data-start=\"525\" data-end=\"565\">Practical skills in copywriting, choosing communication channels, and working with designers.<\/li>\n<li data-start=\"525\" data-end=\"565\">The latest updates in targeted advertising and AI tools.<\/li>\n<\/ul>\n<p data-start=\"956\" data-end=\"973\"><strong>PROGRAM<\/strong><\/p>\n<p><strong>Module 1. Building an SMM Strategy for Different Markets and Audiences \u2013 Zoya Lobod \u2013 September 9, 16:00 \u2013 18:00<\/strong><\/p>\n<ul data-start=\"1102\" data-end=\"1411\">\n<li data-start=\"1102\" data-end=\"1154\">Setting goals and objectives for an SMM strategy.<\/li>\n<li data-start=\"1155\" data-end=\"1179\">Competitive analysis.<\/li>\n<li data-start=\"1180\" data-end=\"1229\">Target audience research and persona creation.<\/li>\n<li data-start=\"1230\" data-end=\"1287\">Tone of voice and stylistics as brand elements in SMM.<\/li>\n<li data-start=\"1288\" data-end=\"1344\">Content categorization and thematic content creation.<\/li>\n<li data-start=\"1345\" data-end=\"1411\">Promotion methods and additional audience engagement mechanics.<\/li>\n<\/ul>\n<p><strong>Module 2. Performance Evaluation (Google Analytics, Facebook Insights, Meta Ads Manager) \u2013 Olena Bohovyk \u2013 September 11, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"1562\" data-end=\"1810\">\n<li data-start=\"1562\" data-end=\"1613\">Google Analytics 4 and its role in social media.<\/li>\n<li data-start=\"1614\" data-end=\"1663\">Facebook Insights: in-depth audience analysis.<\/li>\n<li data-start=\"1664\" data-end=\"1729\">Meta Ads Manager: assessing the effectiveness of ad campaigns.<\/li>\n<li data-start=\"1730\" data-end=\"1786\">How to compile a report for business and management?<\/li>\n<li data-start=\"1787\" data-end=\"1810\">Conclusions and Q&amp;A.<\/li>\n<\/ul>\n<p><strong>Module 3. Instagram Algorithms in 2025: How to Work Efficiently? \u2013 Olena Bohovyk \u2013 September 16, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"1937\" data-end=\"2152\">\n<li data-start=\"1937\" data-end=\"1980\">How Instagram evaluates content in 2025.<\/li>\n<li data-start=\"1981\" data-end=\"2028\">Engagement vs. Virality: What matters more?<\/li>\n<li data-start=\"2029\" data-end=\"2064\">Working with Reels: 2025 trends.<\/li>\n<li data-start=\"2065\" data-end=\"2128\">&#8220;Shadow bans,&#8221; blocking, hate speech, and how to avoid them.<\/li>\n<li data-start=\"2129\" data-end=\"2152\">Conclusions and Q&amp;A.<\/li>\n<\/ul>\n<p><strong>Module 4. How to Make TikTok a Business Tool? \u2013 Olena Rozhyk \u2013 September 18, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"2259\" data-end=\"2463\">\n<li data-start=\"2259\" data-end=\"2310\">How TikTok promotes small and medium businesses.<\/li>\n<li data-start=\"2311\" data-end=\"2366\">Platform algorithms: how to understand and use them.<\/li>\n<li data-start=\"2367\" data-end=\"2404\">Effective content formats in 2025.<\/li>\n<li data-start=\"2405\" data-end=\"2463\">Case studies from well-known brands and practical tips.<\/li>\n<\/ul>\n<p><strong>Module 5. YouTube as a Business Tool: A Comprehensive Approach to Channel Development \u2013 Olga Eksaurova \u2013 September 23, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"2612\" data-end=\"3031\">\n<li data-start=\"2612\" data-end=\"2720\">Step-by-step YouTube channel development strategy (from competitor analysis to publishing and promotion).<\/li>\n<li data-start=\"2721\" data-end=\"2815\">Synergy of YouTube tools for maximum reach (Shorts, videos, posts, podcasts, live streams).<\/li>\n<li data-start=\"2816\" data-end=\"2851\">Successful implementation cases.<\/li>\n<li data-start=\"2852\" data-end=\"2916\">YouTube optimization: Key aspects of channel and video setup.<\/li>\n<li data-start=\"2917\" data-end=\"2954\">YouTube video promotion framework.<\/li>\n<li data-start=\"2955\" data-end=\"2989\">Key KPIs and YouTube analytics.<\/li>\n<li data-start=\"2990\" data-end=\"3031\">AI tools for YouTube content creation.<\/li>\n<\/ul>\n<p><strong>Module 6. Communication Channels \u2013 Kseniia Sergeieva \u2013 September 25, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"3129\" data-end=\"3328\">\n<li data-start=\"3129\" data-end=\"3174\">Creative process: the advertising kitchen.<\/li>\n<li data-start=\"3175\" data-end=\"3223\">Steps to developing a communication strategy.<\/li>\n<li data-start=\"3224\" data-end=\"3261\">Understanding the target audience.<\/li>\n<li data-start=\"3262\" data-end=\"3328\">Communication channels: how to choose and use them effectively.<\/li>\n<\/ul>\n<p><strong>Module 7. How to Write Your Own Texts? \u2013 Kseniia Sergeieva \u2013 September 30, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"3432\" data-end=\"3675\">\n<li data-start=\"3432\" data-end=\"3485\">Texts: close and distant from the target audience.<\/li>\n<li data-start=\"3486\" data-end=\"3524\">Practical exercise: &#8220;Introduction&#8221;.<\/li>\n<li data-start=\"3525\" data-end=\"3562\">Info style and where it is needed.<\/li>\n<li data-start=\"3563\" data-end=\"3596\">Practical exercise: &#8220;Editing&#8221;.<\/li>\n<li data-start=\"3597\" data-end=\"3635\">Psychological influence techniques.<\/li>\n<li data-start=\"3636\" data-end=\"3675\">Practical exercise: &#8220;Applying them&#8221;.<\/li>\n<\/ul>\n<p><strong>Module 8. How to Collaborate with a Designer? \u2013 Alisa Kravchenko &amp; Anna Dzhevadova \u2013 October 2, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"3801\" data-end=\"4118\">\n<li data-start=\"3801\" data-end=\"3856\">Key aspects of understanding designer collaboration.<\/li>\n<li data-start=\"3857\" data-end=\"3897\">How to write a clear technical task?<\/li>\n<li data-start=\"3898\" data-end=\"4012\">Practical exercise: identifying successful and unsuccessful briefs for different content types (with examples).<\/li>\n<li data-start=\"4013\" data-end=\"4068\">Constructive feedback for achieving marketing goals.<\/li>\n<li data-start=\"4069\" data-end=\"4118\">Practical exercise: refining a design mock-up.<\/li>\n<\/ul>\n<p><strong>Module 9. How to Work with Targeted Ads on Social Media? \/ How to Work with a Targeting Specialist? \u2013 Daryna Proshak \u2013 October 14, 17:00 \u2013 19:00<\/strong><\/p>\n<ul data-start=\"4278\" data-end=\"4486\">\n<li data-start=\"4278\" data-end=\"4310\">Changes in targeting in 2025.<\/li>\n<li data-start=\"4311\" data-end=\"4368\">Artificial intelligence and its impact on ad settings.<\/li>\n<li data-start=\"4369\" data-end=\"4437\">How to check your team&#8217;s performance and key aspects to focus on.<\/li>\n<li data-start=\"4438\" data-end=\"4486\">How to choose the right targeting specialist.<\/li>\n<\/ul>\n<p data-start=\"42\" data-end=\"165\"><strong data-start=\"42\" data-end=\"165\">Module 10. Figma for Everyday Use: How to Create Visuals Yourself \u2013 Anastasiia Alekseeva \u2013 October 9, 17:00 \u2013 19:00<\/strong><\/p>\n<ul>\n<li data-start=\"169\" data-end=\"189\">Basic Figma tools.<\/li>\n<li data-start=\"192\" data-end=\"252\">Where to find inspiration and how to work with references.<\/li>\n<li data-start=\"255\" data-end=\"298\">How to match the design style like a pro.<\/li>\n<li data-start=\"301\" data-end=\"339\">Export settings and common mistakes.<\/li>\n<li data-start=\"342\" data-end=\"413\">Practice: creating visuals and adapting them for different platforms.<\/li>\n<\/ul>\n<p>Upon successful completion of the course, participants will receive a certificate of completion of the Online Development Program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMM is evolving every year \u2013 algorithms, trends, new platforms, and tools. How can you stay ahead and make the most of social media? EBA Management Development Centre Team invites [&hellip;]<\/p>\n","protected":false},"author":37119,"featured_media":628093,"template":"","meta":{"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-795636","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/37119"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/795636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/628093"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=795636"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=795636"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=795636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}