{"id":792451,"date":"2025-07-02T20:09:02","date_gmt":"2025-07-02T17:09:02","guid":{"rendered":""},"modified":"2025-12-08T17:51:58","modified_gmt":"2025-12-08T15:51:58","slug":"online-programa-rozvytku-z-prodakt-menedzhmentu-dlya-ne-it-fahivtsiv-2025-07-02-20-09","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/online-programa-rozvytku-z-prodakt-menedzhmentu-dlya-ne-it-fahivtsiv-2025-07-02-20-09\/","title":{"rendered":"Online-Development Programme on Product Management for non-IT specialists"},"content":{"rendered":"<p>In today\u2019s business world, product management is no longer just about IT. Even in traditional industries, companies increasingly need professionals, who can create and grow products based on real user needs and data.<br \/>\nThis programme will equip you with best practices and tools for product management, teach you to make data-driven decisions, work with analytics, and leverage AI to take your product to the next level.<\/p>\n<p>EBA Management Development Centre team launches new <b>Online-Development Programme on Product Management for non-IT specialists<\/b>, who want to systematize their knowledge and gain hands-on skills through real-life business cases.<\/p>\n<p><b>Target audience: <\/b><\/p>\n<p><span data-olk-copy-source=\"MessageBody\">This programme is designed for <b>mid and senior-level product managers<\/b> who want to:<\/span><\/p>\n<ul type=\"disc\">\n<li>deepen their expertise in product management.<\/li>\n<li>immerse themselves in practical business cases.<\/li>\n<li>master modern approaches and tools, including AI.<\/li>\n<\/ul>\n<p><b>After participating in the programme, you will be able to:<\/b><\/p>\n<ul>\n<li>Develop a clear product strategy.<\/li>\n<li>Understand and address real users needs.<\/li>\n<li>Use data analytics for decision-making. <\/li>\n<li>Apply AI to improve product management efficiency.<\/li>\n<\/ul>\n<p><b>Programme<\/b><\/p>\n<p><b>Module 1: Basics and strategy of the product \u2013 November 17 &#8211; Oleksandr Starovit<\/b><\/p>\n<ul>\n<li>Role of product manager. How to think by products.<\/li>\n<li>Design of the vision and strategy. Market and competitor\u2019s analysis.<\/li>\n<li>Basics of product analytics.<\/li>\n<li>Skill of forming strategic direction for the product.<\/li>\n<\/ul>\n<p><b>Module 2: Customer Development and Prioritization &#8211; November 19 &#8211; Oleksandr Starovit<\/b><\/p>\n<ul>\n<li>How to understand the real need of users.<\/li>\n<li>Transformation of insights to hypothesis.<\/li>\n<li>Skill to generate and choose the most valuable ideas for checking. Prioritization.<\/li>\n<\/ul>\n<p><b>Module 3: Decisions based on data: Product Analytics \u2013 November 24 &#8211; Andrii Sviatovets<\/b><\/p>\n<ul>\n<li>Analytics instruments for insights searc.<\/li>\n<li>Clients\u2019 segmentation and cohort analysis.<\/li>\n<li>Data usage for grounding product decisions.<\/li>\n<li>Key metrics of the product.<\/li>\n<\/ul>\n<p><b>Module 4: Experiment art: A\/B testing and reasoning \u2013 November 26 &#8211; Elena Havrylyak<\/b><\/p>\n<ul>\n<li>Basics of controlled experiments for product growing.<\/li>\n<li>Projecting, launch and analysis of A\/B test result.<\/li>\n<li>Advanced methods of testing.<\/li>\n<li>Skill to check hypothesis via experiments and take decisions based on facts.<\/li>\n<\/ul>\n<p><b>Practical workshop: Development of Product Concept from A to Z \u2013 November 28 &#8211; Oleksandr Starovit<\/b><\/p>\n<ul>\n<li><b>Format:<\/b> 1, 2-hour interactive session.<\/li>\n<\/ul>\n<p><b>Module 5: Launch and scaling of ideas and products \u2013 December 01 &#8211; Oleksii Lunkov<\/b><\/p>\n<ul>\n<li>Effective interaction with development team (Agile\/Scrum).<\/li>\n<li>Basics of Product-Led Growth (PLG) and methods of customer retention.<\/li>\n<li>From idea to release and further development.<\/li>\n<\/ul>\n<p><b>Module 6: AI optimization and product innovation \u2013 December 03 &#8211; Oleksandr Starovit<\/b><\/p>\n<ul>\n<li>AI as an instrument for effectiveness growth at all stages (from market analysis to analytics).<\/li>\n<li>Peculiarities of development management via AI instruments.<\/li>\n<li>How AI changes approaches to personalisation and growth. <\/li>\n<li>Integration of AI into your work and product for getting competitor\u2019s advantage.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s business world, product management is no longer just about IT. Even in traditional industries, companies increasingly need professionals, who can create and grow products based on real user needs and data. This programme will equip you with best practices and tools for product management, teach you to make data-driven decisions, work with analytics, [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":660199,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-792451","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4513"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=792451"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/660199"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=792451"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=792451"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=792451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}