{"id":792451,"date":"2025-07-02T20:09:02","date_gmt":"2025-07-02T17:09:02","guid":{"rendered":""},"modified":"2025-12-08T17:51:58","modified_gmt":"2025-12-08T15:51:58","slug":"online-programa-rozvytku-z-prodakt-menedzhmentu-dlya-ne-it-fahivtsiv-2025-07-02-20-09","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/online-programa-rozvytku-z-prodakt-menedzhmentu-dlya-ne-it-fahivtsiv-2025-07-02-20-09\/","title":{"rendered":"Online-Development Programme on Product Management for non-IT specialists"},"content":{"rendered":"<p>In today\u2019s business world, product management is no longer just about IT. Even in traditional industries, companies increasingly need professionals, who can create and grow products based on real user needs and data.<br \/>\nThis programme will equip you with best practices and tools for product management, teach you to make data-driven decisions, work with analytics, and leverage AI to take your product to the next level.<\/p>\n<p><span data-contrast=\"none\">EBA Management Development Centre team launches new <\/span><b><span data-contrast=\"none\">Online-Development Programme on Product Management for non-IT specialists<\/span><\/b><span data-contrast=\"none\">,\u00a0who want to systematize their knowledge and gain hands-on skills through real-life business cases.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Target audience:\u00a0<\/span><\/b><\/p>\n<p><span data-olk-copy-source=\"MessageBody\">This programme is designed for <b>mid and senior-level product managers<\/b>\u00a0who want to:<\/span><\/p>\n<ul type=\"disc\">\n<li>deepen their expertise in product management.<\/li>\n<li>immerse themselves in practical business cases.<\/li>\n<li>master modern approaches and tools, including AI.<\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">After participating in the programme, you will be able to:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Develop a clear product strategy.<\/span><\/li>\n<li><span data-contrast=\"none\">Understand and address real users needs.<\/span><\/li>\n<li><span data-contrast=\"none\">Use data analytics for decision-making. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Apply AI to improve product management efficiency.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Programme<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Module 1: Basics and strategy of the product \u2013 November 17 &#8211; Oleksandr Starovit<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"none\">Role of product manager. How to think by products.<\/span><\/li>\n<li><span data-contrast=\"none\">Design of the vision and strategy. Market and competitor\u2019s analysis.<\/span><\/li>\n<li><span data-contrast=\"none\">Basics of product analytics.<\/span><\/li>\n<li><span data-contrast=\"none\">Skill of forming strategic direction for the product.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Module 2: Customer Development and Prioritization &#8211; November 19 &#8211; Oleksandr Starovit<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"none\">How to understand the real need of users.<\/span><\/li>\n<li><span data-contrast=\"none\">Transformation of insights to hypothesis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Skill to generate and choose the most valuable ideas for checking. Prioritization.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Module 3: Decisions based on data: Product Analytics \u2013 November 24 &#8211; Andrii Sviatovets<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"none\">Analytics instruments for insights searc.<\/span><\/li>\n<li><span data-contrast=\"none\">Clients\u2019 segmentation and cohort analysis.<\/span><\/li>\n<li><span data-contrast=\"none\">Data usage for grounding product decisions.<\/span><\/li>\n<li><span data-contrast=\"none\">Key metrics of the product.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Module 4: Experiment art: A\/B testing and reasoning \u2013 November 26 &#8211; Elena Havrylyak<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"none\">Basics of controlled experiments for product growing.<\/span><\/li>\n<li><span data-contrast=\"none\">Projecting, launch and analysis of A\/B test result.<\/span><\/li>\n<li><span data-contrast=\"none\">Advanced methods of testing.<\/span><\/li>\n<li><span data-contrast=\"none\">Skill to check hypothesis via experiments and take decisions based on facts.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Practical workshop: Development of Product Concept from A to Z \u2013 November 28 &#8211; Oleksandr Starovit<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">Format:<\/span><\/b><span data-contrast=\"none\"> 1, 2-hour interactive session.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Module 5: Launch and scaling of ideas and products \u2013 December 01 &#8211; Oleksii Lunkov<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"none\">Effective interaction with development team (Agile\/Scrum).<\/span><\/li>\n<li><span data-contrast=\"none\">Basics of Product-Led Growth (PLG) and methods of customer retention.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">From idea to release and further development.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Module 6: AI optimization and product innovation \u2013 December 03 &#8211; Oleksandr Starovit<\/span><\/b><\/p>\n<ul>\n<li><span data-contrast=\"none\">AI as an instrument for effectiveness growth at all stages (from market analysis to analytics).<\/span><\/li>\n<li><span data-contrast=\"none\">Peculiarities of development management via AI instruments.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">How AI changes approaches to personalisation and growth. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Integration of AI into your work and product for getting competitor\u2019s advantage.<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s business world, product management is no longer just about IT. Even in traditional industries, companies increasingly need professionals, who can create and grow products based on real user needs and data. This programme will equip you with best practices and tools for product management, teach you to make data-driven decisions, work with analytics, [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":660199,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-792451","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4513"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=792451"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/660199"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=792451"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=792451"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=792451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}