{"id":792356,"date":"2020-01-13T14:35:12","date_gmt":"2020-01-13T12:35:12","guid":{"rendered":""},"modified":"2021-06-24T15:03:04","modified_gmt":"2021-06-24T12:03:04","slug":"programa-rozvytku-z-internet-marketyngu-2020-01-13-14-35","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/programa-rozvytku-z-internet-marketyngu-2020-01-13-14-35\/","title":{"rendered":"Online-Internet Marketing Development Programme"},"content":{"rendered":"<p>Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of a producer&#8217;s physical presence. In this case competition among producers increases, there is a necessity to astonish customers. The main difference of internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web analytics. This gives the possibility to become closer to the customer, understand him\/her, create a product or service that will be fully consistent with his\/her expectations.\u00a0<\/p>\n<p>EBA Management Development Centre announce the renewed <strong>Internet Marketing Development Programme<\/strong>, which will help you\u00a0to understand and deepen in the principles of Facebook and Google, acquire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market.\u00a0<\/p>\n<p>Having successfully finished the programme, you will receive certificates of completion.<\/p>\n<p class=\"al-education-title\"><strong>What knowledge and skills will you acquire?<\/strong><\/p>\n<ul>\n<li>Learn how to work with Google analytics\u00a0<\/li>\n<li>Make better your working skills in Facebook analytics sphere\u00a0<\/li>\n<li>Accomplish personalization of users at different stages of the purchase funnel\u00a0<\/li>\n<li>Understand how to work with Google Tag Manager<\/li>\n<li>Analyze how to adjust Google Data Studio \u0442\u0430 Google Spreadsheets<\/li>\n<li>Increase conversion<\/li>\n<\/ul>\n<p><strong>TARGET AUDIENCE:<\/strong><\/p>\n<ul>\n<li>Marketing managers, that are willing to inquire innovations in the internet marketing<\/li>\n<li>PR managers<\/li>\n<li>Beginners in the marketing sphere<\/li>\n<li>Internal communication specialists<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>SYLLABUS<\/strong><\/p>\n<p class=\"al-education-title\"><strong>Module 1. Strategy of internet marketing for business \u2013 Anton Voroniuk &#8211; September 23 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Instruments of internet marketing<\/li>\n<li>Adjustment of advertising campaigns<\/li>\n<li>Understanding of users and\u00a0<\/li>\n<li>Digital marketing investigation: how to estimate the communication result\u00a0<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 2. Adjustment of targeting advertising on Facebook \u2013 Eldar Nagorniy\u00a0 &#8211; September 28 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Who, how and what for uses web analytics<\/li>\n<li>The main instrument of Facebook analytics\u00a0<\/li>\n<li>KPI \u2014 how to formulate and evaluate\u00a0<\/li>\n<li>Audiences. Types and alignment\u00a0<\/li>\n<li>Peculiarities of the geographical targeting\u00a0<\/li>\n<li>Audiences in accordance with interests<\/li>\n<li>Crossing of audiences\u00a0<\/li>\n<li>Work with Facebook Pixel and its events. Methods of alignment\u00a0<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 3. Business Manager of the Facebook \u2013 Eugene Mokin &#8211; September 30 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Traffic management at the basis of acting funnel<\/li>\n<li>Traffic map<\/li>\n<li>Work with creativity<\/li>\n<li>Business Manager<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 4. Google Analytics. Part 1 &#8211;<\/strong> <strong>Maksym Hapchuk &#8211; October 05 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Principles of analytics systems work (js + cookie)<\/li>\n<li>Main principles of conversion adjustment<\/li>\n<li>Working with basic reports<\/li>\n<li>TA analysis<\/li>\n<li>\u00a0Traffic analysis<\/li>\n<li>User behavior analysis<\/li>\n<li>Working with conversions and transactions<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 5. Google Analytics. Part 2 \u2013 Maksym Hapchuk &#8211; October 08 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Visualization of data with Google instruments<\/li>\n<li>Work with tables Google Spreadsheets<\/li>\n<li>Visualization of data in Google Data Studio<\/li>\n<li>Work with big data<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 6. Google Tag Manager \u2013 Maksym Hapchuk &#8211; October 12 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Google TagManager:<br \/>\n&#8211; Principles of GTM work<br \/>\n&#8211; Setting codes through GTM<br \/>\n&#8211; Setting up tracking of basic events:<br \/>\n&#8211; Clicks<br \/>\n&#8211; Form submission<br \/>\n&#8211; Scroll<br \/>\n&#8211; Pop-up opening<br \/>\n&#8211; JS errors<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of a producer&#8217;s physical presence. In this case competition among producers increases, there is a necessity to astonish customers. The main difference of internet marketing from its conservative variant is [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-792356","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4513"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=792356"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792356\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=792356"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=792356"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=792356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}