{"id":792338,"date":"2019-06-14T12:19:32","date_gmt":"2019-06-14T09:19:32","guid":{"rendered":""},"modified":"2020-01-13T14:28:29","modified_gmt":"2020-01-13T12:28:29","slug":"programa-rozvytku-z-internet-marketyngu-2019-06-14-12-19","status":"publish","type":"tribe_events","link":"https:\/\/new.eba.com.ua\/en\/event\/programa-rozvytku-z-internet-marketyngu-2019-06-14-12-19\/","title":{"rendered":"Internet Marketing Development Programme"},"content":{"rendered":"<p>Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of producer`s physical presence. In this case competition among the producers increases, there is a necessity to astonish customers. The main difference of the internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web-analytics. This gives a possibility to become closer to the customer, understand him\/her, create a product or service that will be fully consistent with his\/her expectations.\u00a0<\/p>\n<p>EBA Management Development Centre team announce the renewed <strong>Internet Marketing Development Programme<\/strong>, which will help you\u00a0to understand and deepen in the principles of Facebook and Google, acquire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market.\u00a0<\/p>\n<p>Having successfully finished the programme, you will receive certificates of completion.<\/p>\n<p class=\"al-education-title\"><strong>DURING THE MODULES YOU WILL:<\/strong><\/p>\n<ul>\n<li>Learn how to work with Google analytics\u00a0<\/li>\n<li>Make better your working skills in Facebook analytics sphere\u00a0<\/li>\n<li>Accomplish personalisation of users at different stages of the purchase funnel\u00a0<\/li>\n<li>Understand how to work with Google Tag Manager<\/li>\n<li>Analyze how to adjust Google Data Studio \u0442\u0430 Google Spreadsheets<\/li>\n<li>Increase conversion<\/li>\n<\/ul>\n<p><strong>TARGET AUDIENCE:<\/strong><\/p>\n<ul>\n<li>Marketing managers, that are willing to inquire innovations in the internet markleting<\/li>\n<li>PR managers<\/li>\n<li>Beginners in marketing sphere<\/li>\n<li>Internal communication specialists<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>SYLLABUS<\/strong><\/p>\n<p class=\"al-education-title\"><strong>Module 1. Strategy of internet marketing for business \u2013 Anton Voroniuk &#8211; November 11 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Instruments of the interenet marketing<\/li>\n<li>Adjustment of advertising campaigns<\/li>\n<li>Understanding of users and\u00a0<\/li>\n<li>Digital marketing investigation: how to estimate the communication result\u00a0<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 2. Adjustment of targeting advertising in facebook \u2013 Eldar Nagorniy\u00a0 &#8211; November 13 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Who, how and what for uses web analytics<\/li>\n<li>Main instrument of Facebook analytics\u00a0<\/li>\n<li>KPI \u2014 how to formulate and evaluate\u00a0<\/li>\n<li>Audiences. Types and alignment\u00a0<\/li>\n<li>Peculiarities of the geographical targeting\u00a0<\/li>\n<li>Audiences in accordance with interests<\/li>\n<li>Crossing of audiecnes\u00a0<\/li>\n<li>Work with Facebook Pixel and its events. Methods of alignment\u00a0<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 3. Algorythms of advertising delivery in Facebook, remarketing and funnels in Facebook \u2013 Olena Pogodina &#8211; November\u00a0 18 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Algorythms of advertising delivery and optimization of advertising campaigns<\/li>\n<li>Types of remarketing in Facebook<\/li>\n<li>Examples of funnels, conversion via site, Facebook Canvas and Lead Ads<\/li>\n<li>Working cases\u00a0<\/li>\n<\/ul>\n<p><strong>Module 4. Google Analytics. Part 1 &#8211;<\/strong> <strong>Andrii Osipov\u00a0&#8211; November 20 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Principles of analytics systems work (js + cookie)<\/li>\n<li>Main principles of conversion adjustment<\/li>\n<li>Working with basic reports<\/li>\n<li>TA analysis<\/li>\n<li>\u00a0Traffic analysis<\/li>\n<li>User behavior analysis<\/li>\n<li>Working with conversions and transactions<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 5. Google Analytics. Part 2 \u2013 Anadrii Osipov &#8211; November 25 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Visualisation of data with Google instruments<\/li>\n<li>Work with tables Google Spreadsheets<\/li>\n<li>Visualisation of data in Google Date Studio<\/li>\n<li>Work with big data<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 6. Google Tag Manager \u2013 Andrii Osipov &#8211; November 27 &#8211; 16.00 \u2013 19.00<\/strong><\/p>\n<ul>\n<li>Google TagManager:<br \/>\n&#8211; Principles of GTM work<br \/>\n&#8211; Setting codes through GTM<br \/>\n&#8211; Setting up tracking of basic events:<br \/>\n&#8211; Clicks<br \/>\n&#8211; Form submition<br \/>\n&#8211; Scroll<br \/>\n&#8211; Pop-up opening<br \/>\n&#8211; JS errors<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of producer`s physical presence. In this case competition among the producers increases, there is a necessity to astonish customers. The main difference of the internet marketing from its conservative variant [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"tribe_events_cat":[15683],"class_list":["post-792338","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-regional-events-en","cat_regional-events-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4513"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=792338"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/792338\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=792338"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=792338"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=792338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}