{"id":789752,"date":"2025-12-02T15:11:24","date_gmt":"2025-12-02T13:11:24","guid":{"rendered":""},"modified":"2025-12-02T15:50:22","modified_gmt":"2025-12-02T13:50:22","slug":"dovira-do-regionalnyh-media-zrostaye-a-molod-chytaye-novyny-anglijskoyu-mediaspozhyvannya-u-2025","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/dovira-do-regionalnyh-media-zrostaye-a-molod-chytaye-novyny-anglijskoyu-mediaspozhyvannya-u-2025\/","title":{"rendered":"Trust in regional media is rising, and young people are reading the news in English. Media consumption in 2025"},"content":{"rendered":"

\"\"On 28 November, within the European Business Association\u2019s Marketing and Communications Committee, an online presentation was held to unveil the results of the nationwide study \u201cUkrainian Media: News Consumption and Trust in 2025\u201d<\/strong>, conducted by Internews Ukraine. The Internews Ukraine team presented the key findings from both the quantitative and qualitative stages of the research and answered participants\u2019 questions.<\/p>\n

The study is regular and representative: it includes a large-scale field survey, as well as in-depth interviews and focus groups with members of vulnerable social groups: internally displaced persons, military personnel, residents of frontline villages, and Ukrainians currently living abroad.<\/p>\n

Key findings of the quantitative stage<\/strong><\/p>\n

Over the past decade, Ukrainians\u2019 media activity has been steadily increasing. The smartphone<\/strong> remains the main source of access to information, followed by television. At the same time, social media platforms are the primary channel for receiving news.<\/strong><\/p>\n

Television has slightly strengthened its position over the past year, yet overall, the internet continues to significantly displace TV at the national level. At the regional level, however, the picture differs \u2014 print media play an important role<\/strong>, particularly in frontline communities, where local outlets often serve as the only accessible source of information.<\/p>\n

Notably, 26% of respondents consume news in foreign languages<\/strong> (excluding Russian). Among young people aged 26\u201335, the share of those who read the news in English reaches 40%.<\/p>\n

Among the news websites most frequently chosen by Ukrainians are Ukrainska Pravda, TSN, and Suspilne<\/strong>. The presentation also included data on viewing trends and trust in the United News TV marathon.<\/p>\n

The study also assessed Ukrainians\u2019 attitudes towards potential regulation or restrictions on social media. Thirty per cent<\/strong> of respondents would support a ban or limitation of certain platforms<\/strong>, with Telegram and TikTok<\/strong> cited most often.<\/p>\n

Among the most popular bloggers watched or followed by Ukrainians on social media are Serhii Sternenko, Ihor Lachenkov (Lachen), and Serhiy Prytula.<\/p>\n

Key insights from the qualitative stage<\/strong><\/p>\n