{"id":789579,"date":"2025-07-11T10:00:20","date_gmt":"2025-07-11T07:00:20","guid":{"rendered":""},"modified":"2025-07-21T14:56:43","modified_gmt":"2025-07-21T11:56:43","slug":"vidbudova-ukrayiny-klyuchovi-insajdy-dlya-globalnyh-investoriv","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/vidbudova-ukrayiny-klyuchovi-insajdy-dlya-globalnyh-investoriv\/","title":{"rendered":"Ukraine\u2019s Reconstruction: Key Insights for Global Investors"},"content":{"rendered":"

On July 9, the European Business Association, in partnership with Global Business for Ukraine and EY, hosted a discussion \u00abUkraine\u2019s Reconstruction: Key Insights for Global Investors\u00bb on the eve of the Ukraine Recovery Conference in Rome. The event gathered Ukrainian business leaders and officials, international investors, and partners to explore the current business climate, resilience of Ukrainian companies, and the steps needed to boost investor confidence.<\/span><\/p>\n

\"\"Marco Daviddi<\/span><\/b>, Managing Partner, EY-Parthenon Italy and Chairman and Technical Director, EY Engineering and Technical Services Italy, noted that while there is certain interest from Italian companies in investment opportunities in Ukraine \u2013 particularly in the construction and energy sectors \u2013 they lack sufficient information about the country\u2019s actual business environment. <\/span><\/p>\n

\n

\u00abThe news we see in the newspapers is all about destruction and conflict. But we want to know more about the business situation in Ukraine.\u00bb <\/span><\/em><\/p>\n<\/blockquote>\n

Investors, he emphasized, are in a waiting mode, and more confidence is needed, which can be fostered through transparent communication about Ukraine\u2019s economic situation and ongoing reforms.<\/span><\/p>\n

\"\"Tiberiu Dima<\/span><\/b>, Managing Director, BASF in Ukraine, underlined the importance of people as the foundation of any business. While the initial focus during the early stages of the war was on the safety of employees, protection of assets, and business continuity, companies are now dealing with a significant labour shortage. However, the situation varies by sector and in agriculture it is more stable. He noted that retaining people goes beyond financial incentives and increasingly depends on soft factors such as setting realistic expectations during wartime. BASF introduced a more flexible work schedule in Ukraine, giving employees freedom of choice without any drop in productivity. The company also implemented mental health support programs to help detect early signs of stress. Looking ahead, he pointed out the challenge of bringing people back to Ukraine once the war is over: <\/span><\/p>\n

\n

\u00abIt will not happen naturally \u2013 we need to work on this issue.\u00bb<\/span><\/em><\/p>\n<\/blockquote>\n

In addition, Tiberiu mentioned the need to invite more decision-makers to Ukraine, allowing them to experience local realities and become more inspired to invest in the country \u2013 as Ukraine is ready for new investments.<\/span><\/p>\n

\"\"Lisa Kaestner<\/span><\/b>, Country Manager for Ukraine, International Finance Corporation, commenting on the situation with access to financing, explained that the issue is less about access and more about investor appetite. Since the full-scale invasion, IFC has delivered $2.4 billion to support Ukraine’s private sector. In her opinion, the level of interest in Ukraine has not decreased \u2013 many global investors are interested but remain hesitant. Lisa Kaestner emphasized that Ukraine\u2019s progress with reforms, such as the recently adopted PPP law, could help change perceptions and attract more investment. She also praised the exceptional energy, high dynamism, and adaptability of Ukrainian businesses.<\/span><\/p>\n

\"\"Andrii Zdesenko<\/span><\/b>, Founder and CEO, Biosphere Corporation, has shared how Ukrainian companies continue to operate under tough pressure, taking responsibility for both profit and long-term strategy. <\/span><\/p>\n

\n

\u00abIt is our decision, our risk. But we are not waiting.\u00bb <\/span><\/em><\/p>\n<\/blockquote>\n

Andrii Zdesenko advised potential investors to start laying the groundwork now \u2013 identifying local partners, studying the market, and preparing projects \u2013 so they are ready to enter the market as soon as conditions allow. He also acknowledged the market had shrinked fue to war-related migration but said his company had expanded into the EU to compensate. <\/span><\/p>\n

\n

\u00abAll our production capacity is fully booked. We deliver to the European market. The main question now is how to secure production.\u00bb<\/span><\/em><\/p>\n<\/blockquote>\n

He added that while Ukrainian producers are all operating under challenging conditions, they remain competitive.<\/span><\/p>\n

\"\"Tetiana Lukyniuk<\/span><\/b>, Country Director, Google in Ukraine, highlighted the role of the IT and tech sector, which she called one of the most resilient parts of Ukraine\u2019s economy. The sector now represents 5% of GDP. Google in Ukraine supports early-stage startups \u2013 many of which focus on AI and cybersecurity solutions. Several have already secured additional funding from international venture funds. <\/span><\/p>\n

\n

\u00abWe support them not only because they are Ukrainian, but because their ideas are great.\u00bb <\/span><\/em><\/p>\n<\/blockquote>\n

Tetiana Lukyniuk also noted the high level of digital transformation in Ukraine, mentioning that people can now even get married online.<\/span><\/p>\n

\"\"Mustafa Nayyem<\/span><\/b>, Former Head of the State Agency for Restoration and Infrastructure Development of Ukraine, mentioned that rising insurance costs and an unfriendly regulatory environment remain key obstacles for investors. However, he emphasized that Ukraine is open to lobbying efforts of foreign businesses. He also encouraged international stakeholders to begin preparing for investment now \u2013 doing the necessary groundwork, building relationships, and identifying opportunities.<\/span><\/p>\n

\"\"Oleksandr Kamyshin,\u00a0<\/span><\/b>Strategic Advisor to the President of Ukraine, pointed out that the country cannot raise capital without doing its \u00abhomework\u00bb. However, it is not just the job of the state or private sector \u2013 it is everyone\u2019s responsibility. He also suggested that business tourism could be a powerful tool for engagement. <\/span><\/p>\n

\n

\u00abThose who come to Ukraine are inspired by its resilience. Risk and war come hand in hand \u2013 but big risks come with big rewards\u00bb.<\/span><\/em><\/p>\n<\/blockquote>\n

\"\"Bogdan Yarmolenko,<\/span><\/b>\u00a0EY Ukraine Country Managing Partner, Strategy and Transactions Leader, concluded the event by noting that while there are many different views, the direction is clear: Ukraine is moving forward. <\/span><\/p>\n

\n

\u00abThere is a lot of homework to do, but we are doing it \u2013 step by step. My firm recommendation to global investors is to capitalize on the first-mover advantage; now is the critical moment to identify and evaluate opportunities.\u00bb<\/span><\/em><\/p>\n<\/blockquote>\n

We are thankful to EY for hosting the event and all speakers and guests for their insights and continued support for Ukraine\u2019s economic resilience and recovery.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

On July 9, the European Business Association, in partnership with Global Business for Ukraine and EY, hosted a discussion \u00abUkraine\u2019s Reconstruction: Key Insights for Global Investors\u00bb on the eve of the Ukraine Recovery Conference in Rome. The event gathered Ukrainian business leaders and officials, international investors, and partners to explore the current business climate, resilience […]<\/p>\n","protected":false},"author":33544,"featured_media":657782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15563,15574,15571,15578,15591],"tags":[],"class_list":["post-789579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-main-news-en","category-news-and-articles-from-association-en","category-press-releases-en","category-biznes-podiyi-en","category-mizhnarodni-novyny-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/33544"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=789579"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/657782"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=789579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=789579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=789579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}