{"id":789575,"date":"2025-07-09T13:13:02","date_gmt":"2025-07-09T10:13:02","guid":{"rendered":""},"modified":"2025-07-17T12:32:56","modified_gmt":"2025-07-17T09:32:56","slug":"mify-vs-realnist-eba-rozvinchuye-mify-shhodo-vedennya-biznesu-v-regionah-poblyzu-liniyi-frontu","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/mify-vs-realnist-eba-rozvinchuye-mify-shhodo-vedennya-biznesu-v-regionah-poblyzu-liniyi-frontu\/","title":{"rendered":"Fact vs. Fiction: EBA debunks myths about doing business in Ukraine&#8217;s frontline regions"},"content":{"rendered":"<p data-start=\"138\" data-end=\"518\">The European Business Association\u2019s Committee on Ukraine\u2019s Recovery, together with the EBA\u2019s regional offices in Dnipro, Kharkiv, and Odesa, has prepared a <strong>White Paper titled &#8220;Debunking Myths About Business Risks in Ukraine&#8217;s Frontline Regions&#8221;<\/strong>, presented to an international audience at the EBA Conference in Rome: &#8220;Fact vs. Fiction: Business Realities in Wartime Ukraine.&#8221;<\/p>\n<p data-start=\"520\" data-end=\"535\"><a href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fnew.eba.com.ua%2Fwp-content%2Fuploads%2F2025%2F07%2FDebunking_Myths-.pdf&amp;data=05%7C02%7CValeriia.Diachok%40new.eba.com.ua%7Cf175df96c17744bbf35c08ddbec99e9c%7C92456a16661b498eadd5e224c7dd6afa%7C0%7C0%7C638876495368763619%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=3WeGnpeWUaJSt3DOonElgNvqxP%2FR9O%2FtkhyUNtE1ips%3D&amp;reserved=0\"><strong>WHITE PAPER<\/strong><\/a><\/p>\n<p data-start=\"537\" data-end=\"863\">The document is the result of extensive discussions with business representatives and both central and regional authorities during a recent EBA expert roundtable held in Dnipro. Its aim is to challenge common myths about economic activity near the frontline and provide a realistic picture of the current business environment.<\/p>\n<p data-start=\"865\" data-end=\"983\">The White Paper focuses on <strong>nine key myths<\/strong> that often distort the perception of business operations in frontline areas:<\/p>\n<ul>\n<li><strong>Myth<\/strong>: There is no business activity in frontline regions.<br \/>\n<strong>Reality<\/strong>: Economic life persists; new companies are opening, and fresh demand is emerging.<\/li>\n<li><strong>Myth<\/strong>: The risks are too high and cannot be insured.<br \/>\n<strong>Reality<\/strong>: National and international war risk insurance and financial support tools are being developed.<\/li>\n<li><strong>Myth<\/strong>: The government does not support investors.<br \/>\n<strong>Reality<\/strong>: Programmes for concessional loans, grant co-financing, and state guarantees are in place.<\/li>\n<li><strong>Myth<\/strong>: Local authorities are ineffective.<br \/>\n<strong>Reality<\/strong>: Many communities are proactive, simplifying procedures and supporting business initiatives.<\/li>\n<li><strong>Myth<\/strong>: Veterans and IDPs are only aid recipients.<br \/>\n<strong>Reality<\/strong>: They are starting businesses, becoming entrepreneurs, and contributing to the new economy.<\/li>\n<li><strong>Myth<\/strong>: Business in frontline regions is isolated.<br \/>\n<strong>Reality<\/strong>: Companies are integrated into national and international supply chains, digital platforms, and export support programmes.<\/li>\n<li><strong>Myth<\/strong>: International aid is limited to humanitarian assistance.<br \/>\n<strong>Reality<\/strong>: New programmes are increasingly focused on economic recovery and private sector development.<\/li>\n<li><strong>Myth<\/strong>: There is no space for innovation in combat zones.<br \/>\n<strong>Reality<\/strong>: These regions are piloting new models of governance, education, digitalisation, and infrastructure.<\/li>\n<li><strong>Myth<\/strong>: Businesses there only survive through charity.<br \/>\n<strong>Reality<\/strong>: Business-led cultural, social, and educational initiatives are building trust, resilience, and cohesion.<\/li>\n<\/ul>\n<p data-start=\"2540\" data-end=\"2861\">Supporting business in frontline regions is not just about economics, it\u2019s about <strong>national resilience, preserving jobs, rebuilding trust in local communities, and shaping the infrastructure of the future<\/strong>. Businesses remain on the ground, creating value, delivering services, and paying taxes \u2014 even under constant threat.<\/p>\n<p data-start=\"2863\" data-end=\"3171\" data-is-last-node=\"\" data-is-only-node=\"\">That\u2019s why it\u2019s crucial to look beyond the risks and highlight real-life examples of success, emerging opportunities for investors, and the potential for meaningful partnerships. Frontline regions are not a \u201cgrey zone,\u201d they are a<strong> living economy<\/strong> where business success and national recovery go hand in hand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Business Association\u2019s Committee on Ukraine\u2019s Recovery, together with the EBA\u2019s regional offices in Dnipro, Kharkiv, and Odesa, has prepared a White Paper titled &#8220;Debunking Myths About Business Risks in Ukraine&#8217;s Frontline Regions&#8221;, presented to an international audience at the EBA Conference in Rome: &#8220;Fact vs. Fiction: Business Realities in Wartime Ukraine.&#8221; WHITE PAPER [&hellip;]<\/p>\n","protected":false},"author":33544,"featured_media":657359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15563,15574],"tags":[],"class_list":["post-789575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-main-news-en","category-news-and-articles-from-association-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/33544"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=789575"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/657359"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=789575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=789575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=789575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}