{"id":789483,"date":"2025-05-02T14:01:36","date_gmt":"2025-05-02T11:01:36","guid":{"rendered":""},"modified":"2025-05-05T22:19:20","modified_gmt":"2025-05-05T19:19:20","slug":"persha-zustrich-formatu-eba-media-talks-z-ain-ta-molfar","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/persha-zustrich-formatu-eba-media-talks-z-ain-ta-molfar\/","title":{"rendered":"First meeting of the EBA Media Talks format with AIN and Molfar"},"content":{"rendered":"
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The European Business Association’s Marketing and Communications Committee recently launched its inaugural EBA Media Talks event, establishing a platform for open dialogue between businesses and the media.<\/span> The first session featured representatives from AIN and the intelligence agency Molfar, who shared insights into new approaches to analytics and content creation using intelligence tools.<\/span><\/p>\n

Oleksandr Strelnikov, Editor-in-Chief at AIN<\/strong>, introduced AIN’s new focus on analytical research and market reports, soon to be available in a dedicated section on their website.<\/span> He emphasised that high-quality analytics are crucial for understanding trends and adapting to changes.<\/span><\/p>\n

Maksym Chekhovskyi, Chief Business Development Officer at AIN<\/strong>, highlighted the importance of data and analytics in content creation.<\/span> He noted that audience attention is the most valuable resource today, and content should not only inform but also engage and inspire.<\/span> Maksym shared tips for creating such “inspired” content, including the use of unconventional formats and understanding and overcoming audience barriers.<\/span><\/p>\n

Yevheniia Bespalova, Chief Strategy Officer at Molfar and an honorary IT ambassador of Ukraine<\/strong>, presented Molfar’s approaches to corporate intelligence and shared real-life cases from the agency’s work.<\/span> She also discussed various intelligence tools and their application in market reports.<\/span><\/p>\n

The event concluded with a Q&A session and networking, allowing participants to ask questions and share expectations for future research formats.<\/span> For media representatives, this was an important opportunity to receive feedback from the business community.<\/span><\/p>\n

We extend our sincere thanks to the speakers for providing exclusive insights into AIN’s new direction and to all participants for their active engagement.<\/span> Special thanks to our event partners: Sense Bank \/ Sense Hub Kyiv<\/a> and IDS Ukraine.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The European Business Association’s Marketing and Communications Committee recently launched its inaugural EBA Media Talks event, establishing a platform for open dialogue between businesses and the media. The first session featured representatives from AIN and the intelligence agency Molfar, who shared insights into new approaches to analytics and content creation using intelligence tools. Oleksandr Strelnikov, […]<\/p>\n","protected":false},"author":33544,"featured_media":639445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15563,15574,15578],"tags":[],"class_list":["post-789483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-main-news-en","category-news-and-articles-from-association-en","category-biznes-podiyi-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/33544"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=789483"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/639445"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=789483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=789483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=789483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}