{"id":789483,"date":"2025-05-02T14:01:36","date_gmt":"2025-05-02T11:01:36","guid":{"rendered":""},"modified":"2025-05-05T22:19:20","modified_gmt":"2025-05-05T19:19:20","slug":"persha-zustrich-formatu-eba-media-talks-z-ain-ta-molfar","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/persha-zustrich-formatu-eba-media-talks-z-ain-ta-molfar\/","title":{"rendered":"First meeting of the EBA Media Talks format with AIN and Molfar"},"content":{"rendered":"
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The European Business Association’s Marketing and Communications Committee recently launched its inaugural EBA Media Talks event, establishing a platform for open dialogue between businesses and the media.<\/span> The first session featured representatives from AIN and the intelligence agency Molfar, who shared insights into new approaches to analytics and content creation using intelligence tools.<\/span><\/p>\n

Oleksandr Strelnikov, Editor-in-Chief at AIN<\/strong>, introduced AIN’s new focus on analytical research and market reports, soon to be available in a dedicated section on their website.<\/span> He emphasised that high-quality analytics are crucial for understanding trends and adapting to changes.<\/span><\/p>\n

Maksym Chekhovskyi, Chief Business Development Officer at AIN<\/strong>, highlighted the importance of data and analytics in content creation.<\/span> He noted that audience attention is the most valuable resource today, and content should not only inform but also engage and inspire.<\/span> Maksym shared tips for creating such “inspired” content, including the use of unconventional formats and understanding and overcoming audience barriers.<\/span><\/p>\n

Yevheniia Bespalova, Chief Strategy Officer at Molfar and an honorary IT ambassador of Ukraine<\/strong>, presented Molfar’s approaches to corporate intelligence and shared real-life cases from the agency’s work.<\/span> She also discussed various intelligence tools and their application in market reports.<\/span><\/p>\n

The event concluded with a Q&A session and networking, allowing participants to ask questions and share expectations for future research formats.<\/span> For media representatives, this was an important opportunity to receive feedback from the business community.<\/span><\/p>\n

We extend our sincere thanks to the speakers for providing exclusive insights into AIN’s new direction and to all participants for their active engagement.<\/span> Special thanks to our event partners: Sense Bank \/ Sense Hub Kyiv<\/a> and IDS Ukraine.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The European Business Association’s Marketing and Communications Committee recently launched its inaugural EBA Media Talks event, establishing a platform for open dialogue between businesses and the media. The first session […]<\/p>\n","protected":false},"author":33544,"featured_media":639445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15563,15574,15578],"tags":[],"class_list":["post-789483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-main-news-en","category-news-and-articles-from-association-en","category-biznes-podiyi-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/33544"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=789483"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/639445"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=789483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=789483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=789483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}