{"id":789471,"date":"2025-04-18T15:10:12","date_gmt":"2025-04-18T12:10:12","guid":{"rendered":""},"modified":"2025-04-18T16:01:55","modified_gmt":"2025-04-18T13:01:55","slug":"robota-z-mizhnarodnymy-media-yak-govoryty-zi-svitom-pro-ukrayinu","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/robota-z-mizhnarodnymy-media-yak-govoryty-zi-svitom-pro-ukrayinu\/","title":{"rendered":"Working with international media: how to talk to the world about Ukraine"},"content":{"rendered":"<p data-start=\"60\" data-end=\"498\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-636176 size-large\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540-1024x498.png\" alt=\"\" width=\"1024\" height=\"498\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540-1024x498.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540-300x146.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540-768x373.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540-650x316.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540-800x389.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540-100x49.png 100w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2025\/04\/UTF-8Znimok-ekrana-2025-04-17-160540.png 1448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>On 17 April, the EBA PR and Marketing Committee held an online meeting dedicated to the topic <strong>\u201c<span style=\"font-size: 12pt\">Navigation in working with international media<\/span>\u201d<\/strong>. The guest speaker was <strong data-start=\"328\" data-end=\"345\">Pavlo Bilodid<\/strong>, <strong>Manager of Strategic and International Communications at DTEK and Chapter Leader of Ukraine at the European Association of Communication Directors (EACD).<\/strong><\/p>\n<p class=\"\" data-start=\"500\" data-end=\"629\">The discussion focused on how Ukrainian PR professionals can build effective and clear communication for international audiences.<\/p>\n<p class=\"\" data-start=\"631\" data-end=\"957\">During the session, Pavlo emphasised the importance of understanding both the global and local context when working with foreign media. He shared an overview of key international outlets that regularly cover developments in Ukraine and gave practical advice on how and with whom to communicate to ensure \u201cyour story\u201d is heard.<\/p>\n<p class=\"\" data-start=\"959\" data-end=\"1005\">The speaker also covered the following topics:<\/p>\n<ul data-start=\"1007\" data-end=\"1340\">\n<li class=\"\" data-start=\"1007\" data-end=\"1067\">\n<p class=\"\" data-start=\"1009\" data-end=\"1067\">How to identify <strong>target media<\/strong> and analyse their audiences<\/p>\n<\/li>\n<li class=\"\" data-start=\"1068\" data-end=\"1181\">\n<p class=\"\" data-start=\"1070\" data-end=\"1181\">Why it is important to pay attention not only to major media, but also to <strong>niche and industry-specific publications<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1182\" data-end=\"1254\">\n<p class=\"\" data-start=\"1184\" data-end=\"1254\">Which <strong>formats of cooperation<\/strong> with journalists are the most effective<\/p>\n<\/li>\n<li class=\"\" data-start=\"1255\" data-end=\"1300\">\n<p class=\"\" data-start=\"1257\" data-end=\"1300\">How newsjacking works in international PR<\/p>\n<\/li>\n<li class=\"\" data-start=\"1301\" data-end=\"1340\">\n<p class=\"\" data-start=\"1303\" data-end=\"1340\">Where to find <strong>journalists\u2019 contacts<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1342\" data-end=\"1478\">The meeting was highly interactive \u2014 participants actively engaged in the discussion, asked questions, and shared their own experiences.<\/p>\n<p class=\"\" data-start=\"1480\" data-end=\"1679\">We sincerely thank Pavlo for his insightful presentation and all participants for their active involvement. We look forward to seeing you again at upcoming meetings of the PR and Marketing Committee!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 17 April, the EBA PR and Marketing Committee held an online meeting dedicated to the topic \u201cNavigation in working with international media\u201d. The guest speaker was Pavlo Bilodid, Manager of Strategic and International Communications at DTEK and Chapter Leader of Ukraine at the European Association of Communication Directors (EACD). The discussion focused on how [&hellip;]<\/p>\n","protected":false},"author":33544,"featured_media":636176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15563,15574],"tags":[],"class_list":["post-789471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-main-news-en","category-news-and-articles-from-association-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/33544"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=789471"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/789471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/636176"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=789471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=789471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=789471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}