{"id":788741,"date":"2021-05-13T19:30:13","date_gmt":"2021-05-13T16:30:13","guid":{"rendered":""},"modified":"2021-05-18T11:32:33","modified_gmt":"2021-05-18T08:32:33","slug":"eba-kharkiv-meetup-z-alonoyu-kotlyar-efektyvnyj-smm-pid-chas-pandemiyi-yak-vesty-komunikatsiyu-i-zaluchaty-kliyentiv","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/eba-kharkiv-meetup-z-alonoyu-kotlyar-efektyvnyj-smm-pid-chas-pandemiyi-yak-vesty-komunikatsiyu-i-zaluchaty-kliyentiv\/","title":{"rendered":"EBA Kharkiv MeetUp with Alyona Kotlyar: Effective SMM During the Pandemic Period – How to Communicate and Get New Customers"},"content":{"rendered":"

\"\"<\/p>\n

Effective SMM During the Pandemic Period: How to Communicate and Get New Customers was the topic of the meeting with Alyona Kotlyar, a managing partner of FSS Consulting Company and a specialist in systematic business promotion on the Internet.<\/strong><\/em><\/p>\n

In the event, 5 main promotion strategies utilized in 2021 were analyzed: help with personal branding, a thematic group, creation of a branded web page, promotion through targeted advertising and third-party groups, communities and opinion leaders.<\/p>\n

Particular attention was paid to creating quality content, which should include live video \/ slide shows, “live” photos, etc.<\/p>\n

\u201cIt is also important to understand what your online audience needs, to create relevant and captivating content, \u201d emphasized the Speaker.<\/p>\n

As an example of modern entertainment content, the speaker highlighted 2021 SMM trends: remix content, memes, nostalgic marketing, etc.<\/p>\n

We thank Alyona Kotlyar<\/strong><\/em> for her practical and informative presentation and interesting examples. We also would like to thank the location partner, French Boulevard Mall<\/strong><\/em>, for their warm hospitality.<\/p>\n

Partner<\/strong><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Effective SMM During the Pandemic Period: How to Communicate and Get New Customers was the topic of the meeting with Alyona Kotlyar, a managing partner of FSS Consulting Company and a specialist in systematic business promotion on the Internet. In the event, 5 main promotion strategies utilized in 2021 were analyzed: help with personal branding, […]<\/p>\n","protected":false},"author":25984,"featured_media":332903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15570],"tags":[],"class_list":["post-788741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kharkiv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/788741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/25984"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=788741"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/788741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/332903"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=788741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=788741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=788741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}