{"id":787583,"date":"2020-07-16T19:11:57","date_gmt":"2020-07-16T16:11:57","guid":{"rendered":""},"modified":"2020-07-20T10:51:09","modified_gmt":"2020-07-20T07:51:09","slug":"eba-marketing-hub-u-harkovi-strategiyi-nalashtuvannya-targetovanoyi-reklamy-u-facebook-ta-instagram","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/eba-marketing-hub-u-harkovi-strategiyi-nalashtuvannya-targetovanoyi-reklamy-u-facebook-ta-instagram\/","title":{"rendered":"EBA Marketing HUB in Kharkiv: Advertising Strategies on Facebook and Instagram"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-278037 size-large\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-1024x768.jpg 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-300x225.jpg 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-768x576.jpg 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-1536x1152.jpg 1536w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-2048x1536.jpg 2048w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-650x488.jpg 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-600x450.jpg 600w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-800x600.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The topic of discussion at the Marketing HUB was the targeted marketing strategies on Facebook and Instagram. <em><strong>Alyona Kotlyar,<\/strong><\/em> the Managing Partner of FSS Company, shared with the participants the principles of running the successful advertising campaigns in social media networks:<\/p>\n<ul>\n<li>&#8220;Strategy-Content-Advertising&#8221; are the key elements of an efficient communication formula<\/li>\n<li>Social Media Marketing with no budget is no longer effective<\/li>\n<li>Tou should focus the ads to target the &#8220;warm\u201d audiences while it brings more results<\/li>\n<li>The settled advertising algorithms quickly become obsolete and should be constantly revisited<\/li>\n<li>It takes on average 7-11 hits on the internet to deliver a sales lead<\/li>\n<li>The best tools for acquiring new customers are website traffic analytics, installation of Facebook Pixels and re-targeting<\/li>\n<\/ul>\n<p>Many thanks to the speaker for the up-to-date content and advice!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The topic of discussion at the Marketing HUB was the targeted marketing strategies on Facebook and Instagram. Alyona Kotlyar, the Managing Partner of FSS Company, shared with the participants the principles of running the successful advertising campaigns in social media networks: &#8220;Strategy-Content-Advertising&#8221; are the key elements of an efficient communication formula Social Media Marketing with [&hellip;]<\/p>\n","protected":false},"author":18345,"featured_media":278038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15570],"tags":[],"class_list":["post-787583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kharkiv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/18345"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=787583"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/278038"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=787583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=787583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=787583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}