{"id":787583,"date":"2020-07-16T19:11:57","date_gmt":"2020-07-16T16:11:57","guid":{"rendered":""},"modified":"2020-07-20T10:51:09","modified_gmt":"2020-07-20T07:51:09","slug":"eba-marketing-hub-u-harkovi-strategiyi-nalashtuvannya-targetovanoyi-reklamy-u-facebook-ta-instagram","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/eba-marketing-hub-u-harkovi-strategiyi-nalashtuvannya-targetovanoyi-reklamy-u-facebook-ta-instagram\/","title":{"rendered":"EBA Marketing HUB in Kharkiv: Advertising Strategies on Facebook and Instagram"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-278037 size-large\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-1024x768.jpg 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-300x225.jpg 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-768x576.jpg 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-1536x1152.jpg 1536w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-2048x1536.jpg 2048w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-650x488.jpg 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-600x450.jpg 600w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/07\/FB-1-800x600.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The topic of discussion at the Marketing HUB was the targeted marketing strategies on Facebook and Instagram. <em><strong>Alyona Kotlyar,<\/strong><\/em> the Managing Partner of FSS Company, shared with the participants the principles of running the successful advertising campaigns in social media networks:<\/p>\n<ul>\n<li>&#8220;Strategy-Content-Advertising&#8221; are the key elements of an efficient communication formula<\/li>\n<li>Social Media Marketing with no budget is no longer effective<\/li>\n<li>Tou should focus the ads to target the &#8220;warm\u201d audiences while it brings more results<\/li>\n<li>The settled advertising algorithms quickly become obsolete and should be constantly revisited<\/li>\n<li>It takes on average 7-11 hits on the internet to deliver a sales lead<\/li>\n<li>The best tools for acquiring new customers are website traffic analytics, installation of Facebook Pixels and re-targeting<\/li>\n<\/ul>\n<p>Many thanks to the speaker for the up-to-date content and advice!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The topic of discussion at the Marketing HUB was the targeted marketing strategies on Facebook and Instagram. Alyona Kotlyar, the Managing Partner of FSS Company, shared with the participants the [&hellip;]<\/p>\n","protected":false},"author":18345,"featured_media":278038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15570],"tags":[],"class_list":["post-787583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kharkiv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/18345"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=787583"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/278038"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=787583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=787583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=787583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}