{"id":787497,"date":"2024-07-11T19:00:40","date_gmt":"2024-07-11T16:00:40","guid":{"rendered":""},"modified":"2024-07-23T11:01:51","modified_gmt":"2024-07-23T08:01:51","slug":"tendentsiyi-ta-strategiyi-komunikatsiyi-na-rynku-yes","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/tendentsiyi-ta-strategiyi-komunikatsiyi-na-rynku-yes\/","title":{"rendered":"Communication trends and strategies in the EU market"},"content":{"rendered":"<p>Ukraine is strengthening its cooperation with the European Union,\u00a0and Ukrainian companies are increasingly interested in European markets.\u00a0Success in these markets largely depends on understanding the nuances of communication with European partners and consumers.<\/p>\n<p>Therefore, on July 11, within the EBA PR &amp; Marketing Committee, we were pleased to discuss communication trends and strategies in the EU market. Together with <strong>Lukasz M. Bochenek,<\/strong> Managing Director \/ Deputy CEO, Leidar, we covered the following topics:<\/p>\n<ul>\n<li>PR\/Communications trends in the EU<\/li>\n<li>The key components of a successful communication strategy in the EU<\/li>\n<li>Difference between the media landscape in EU countries<\/li>\n<li>Pitching stories to EU journalists<\/li>\n<li>Using social media and digital channels<\/li>\n<li>Cultural differences and their impact on communication strategies<\/li>\n<\/ul>\n<p>Thank you all for your active engagement!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ukraine is strengthening its cooperation with the European Union,\u00a0and Ukrainian companies are increasingly interested in European markets.\u00a0Success in these markets largely depends on understanding the nuances of communication with European partners and consumers. Therefore, on July 11, within the EBA PR &amp; Marketing Committee, we were pleased to discuss communication trends and strategies in the [&hellip;]<\/p>\n","protected":false},"author":8406,"featured_media":572555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15573,15564,15574],"tags":[],"class_list":["post-787497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kyiv-en","category-lobbying-news-en","category-news-and-articles-from-association-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/8406"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=787497"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/572555"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=787497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=787497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=787497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}