{"id":787496,"date":"2024-07-03T19:00:08","date_gmt":"2024-07-03T16:00:08","guid":{"rendered":""},"modified":"2024-07-23T11:06:25","modified_gmt":"2024-07-23T08:06:25","slug":"inflyuyenser-marketyng-oglyad-rynku-problemy-ta-kejsy","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/inflyuyenser-marketyng-oglyad-rynku-problemy-ta-kejsy\/","title":{"rendered":"Influencer marketing: market overview, challenges, and cases"},"content":{"rendered":"<p>On July 3rd, a meeting of the EBA PR and Marketing Committee took place, during which participants discussed the current state of the influencer market, its regulation, issues in the interaction between businesses and bloggers, as well as the future of this market in the context of Ukraine&#8217;s European integration.<\/p>\n<p>We sincerely thank the speakers \u2013 Oksana Slyusarchuk, Head of Marketing at Philips Ukraine, Natalia Boronina, Founder of VIVID Agency, Head of the Influencer Marketing Committee at IAB Ukraine, Myroslava Hrybova, Director of Be\u2014it Agency, and Maksym Dvorovyi, Head of the &#8220;Digital Rights&#8221; direction at the Digital Security Laboratory.<\/p>\n<p>As a result of the meeting, an initiative group was formed to develop and implement ideas for informational campaigns and materials to clarify the rules and regulations in the influencer market and improve the interaction between bloggers, agencies, and businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 3rd, a meeting of the EBA PR and Marketing Committee took place, during which participants discussed the current state of the influencer market, its regulation, issues in the interaction between businesses and bloggers, as well as the future of this market in the context of Ukraine&#8217;s European integration. We sincerely thank the speakers [&hellip;]<\/p>\n","protected":false},"author":8406,"featured_media":572544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15573,15564,15574],"tags":[],"class_list":["post-787496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kyiv-en","category-lobbying-news-en","category-news-and-articles-from-association-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/8406"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=787496"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/787496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/572544"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=787496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=787496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=787496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}