{"id":786907,"date":"2025-12-03T18:37:20","date_gmt":"2025-12-03T16:37:20","guid":{"rendered":""},"modified":"2025-12-03T18:59:09","modified_gmt":"2025-12-03T16:59:09","slug":"onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system\/","title":{"rendered":"EBA Odesa online event \u201cTypical Problems and Critical Mistakes in CRM Implementation\u201d"},"content":{"rendered":"
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Even the best CRM system cannot guarantee success \u2014 unless the company is truly ready for change. This was the main focus of the online event \u201cTypical Problems and Critical Mistakes in CRM Implementation, or Why 70% of CRM Projects Fail: Real Causes and Practical Solutions\u201d<\/strong>, organized by the Southern Ukrainian Office of the European Business Association (EBA Odesa) on December 3, 2025.\u00a0<\/p>\n

The\u00a0meeting\u00a0was\u00a0opened\u00a0by\u00a0Kateryna\u00a0Morozova<\/strong>, Head of the Southern Ukrainian Office of the European Business Association, who emphasized that CRM reflects not technology, but corporate culture and leadership mindset: \u201cCRM is not about software \u2014 it\u2019s about people, processes, and data discipline. If a company doesn\u2019t understand why it needs a CRM, even the most advanced system will fail to deliver results.\u201d\u00a0<\/em><\/p>\n

The\u00a0event\u00a0featured\u00a0experts:\u00a0<\/p>\n

    \n
  • Hennadii\u00a0Pshenychnyi<\/strong> \u2014 Co-owner of Right\u00a0Direction<\/strong>, author of integral management methodologies and algorithms, expert in systems analysis and management technologies.\u00a0<\/li>\n
  • Svitlana\u00a0Potap<\/strong> \u2014 Co-owner of Right Direction<\/strong>, expert in organizational development, change management, and CRM implementation.\u00a0<\/li>\n<\/ul>\n

    The speakers shared real-life cases and practical insights on how to avoid the most common mistakes during CRM implementation and make the system truly effective.\u00a0<\/p>\n

    Key\u00a0discussion\u00a0points\u00a0included:\u00a0<\/p>\n

      \n
    • Organizational,\u00a0managerial,\u00a0and\u00a0psychological\u00a0barriers<\/strong> as the main causes of CRM project failures.\u00a0<\/li>\n
    • CRM\u00a0regulations\u00a0and\u00a0internal\u00a0standards<\/strong>\u00a0as\u00a0the\u00a0foundation\u00a0of\u00a0effectiveness,\u00a0not\u00a0bureaucracy.\u00a0<\/li>\n
    • The\u00a0role\u00a0of\u00a0the\u00a0integrator<\/strong>\u00a0as\u00a0a\u00a0consultant\u00a0who\u00a0helps\u00a0align\u00a0CRM\u00a0with\u00a0the\u00a0company\u2019s\u00a0culture.\u00a0<\/li>\n
    • Balancing\u00a0automation\u00a0and\u00a0the\u00a0human\u00a0factor<\/strong>\u00a0as\u00a0the\u00a0key\u00a0to\u00a0genuine\u00a0customer-centricity.\u00a0<\/li>\n
    • The\u00a0company\u2019s\u00a0readiness\u00a0for\u00a0automation<\/strong>, which depends more on the maturity of business processes than on budget.\u00a0<\/li>\n<\/ul>\n

      In conclusion, the experts emphasized that a CRM system becomes a true strategic asset only when its implementation is backed by structured management, clear internal rules, and the engagement of the entire team.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

      Even the best CRM system cannot guarantee success \u2014 unless the company is truly ready for change. This was the main focus of the online event \u201cTypical Problems and Critical […]<\/p>\n","protected":false},"author":4489,"featured_media":695868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15569],"tags":[],"class_list":["post-786907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odesa-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/786907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=786907"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/786907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/695868"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=786907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=786907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=786907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}