{"id":786634,"date":"2025-10-22T23:08:53","date_gmt":"2025-10-22T20:08:53","guid":{"rendered":""},"modified":"2025-10-22T23:11:29","modified_gmt":"2025-10-22T20:11:29","slug":"yurysty-sayenko-kharenko-doluchylysya-do-stvorennya-tretogo-vydannya-mizhnarodnogo-posibnyka-z-privacy-law","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/yurysty-sayenko-kharenko-doluchylysya-do-stvorennya-tretogo-vydannya-mizhnarodnogo-posibnyka-z-privacy-law\/","title":{"rendered":"Sayenko Kharenko Contributes to Third Edition of Global Privacy Law Guide"},"content":{"rendered":"<p>20 million EUR fine for a misconfigured cookie banner. M&amp;A deal collapses after a failed compliance audit. Marketing campaign blocked overnight. Companies operating across borders face complex data requirements \u2013 and mistakes cost millions.\u00a0<\/p>\n<p>Sayenko Kharenko experts prepared the Ukraine chapter for the third edition of \u201cPrivacy Law: A Global Legal Perspective on Data Protection Related to Advertising and Marketing\u201d by GALA. A practical roadmap covering privacy laws in 78 countries \u2013 from Algeria to Zimbabwe.\u00a0<\/p>\n<p><strong>Why Ukraine Matters for Your Business<\/strong>\u00a0<\/p>\n<p>Ukraine is fast-tracking EU membership and actively harmonising its data protection laws with that of the EU, in particular with the provisions of the GDPR. This makes Ukraine an ideal \u201cbridge\u201d between European standards and emerging markets. For international businesses, this means:\u00a0<\/p>\n<p><strong>IT companies<\/strong> with Ukrainian development teams process data of European clients \u2013 it\u2019s crucial to know how to do it legally in both jurisdictions.\u00a0<\/p>\n<p><strong>E-commerce and marketing agencies<\/strong> are entering global markets \u2013 Ukraine\u2019s GDPR adaptation process offers ready-made solutions.\u00a0<\/p>\n<p><strong>Active enforcement:<\/strong> Ukraine has a functioning data privacy authority that conducts inspections and issues fines. Our chapter covers enforcement patterns.\u00a0<\/p>\n<p><strong>Investors and partners <\/strong>are checking Ukrainian companies for compliance \u2013 our chapter explains what they look for and how to pass due diligence.\u00a0<\/p>\n<p><strong>What\u2019s Inside the Ukraine Chapter<\/strong>\u00a0<\/p>\n<ul>\n<li>Consent rules: when opt-in is required vs. legitimate interest \u2013 specific scenarios for direct marketing, cookies, targeted advertising\u00a0<\/li>\n<li>Role allocation: controller, processor, third parties\u00a0<\/li>\n<li>Cross-border transfers: how to legally transfer data between Ukraine, the EU, the US, and other markets\u00a0<\/li>\n<li>Due diligence insights: what investors actually check when evaluating Ukrainian companies\u00a0<\/li>\n<\/ul>\n<p>Upcoming changes: what\u2019s evolving on the path toward GDPR and the e-Privacy Directive, and the planned establishment of a new supervisory authority\u00a0<\/p>\n<p>Our chapter provides practical intelligence from lawyers who advise multinational companies on Ukrainian data privacy compliance and digital law daily.\u00a0<\/p>\n<p><strong>Chapter authors:<\/strong> Partner Oleh Klymchuk, Senior Associate Anastasiia Finko, and Associate Viktoriia Posvystak.\u00a0<\/p>\n<p>Print versions: <a href=\"https:\/\/www.amazon.com\/Privacy-Law-Perspective-Protection-Advertising\/dp\/B0FV3K2JQX\/ref=sr_1_14?dib=eyJ2IjoiMSJ9.DO1nmvLaJFJO3G8u2nTjTsU5nwEJ4KWdiDoJZ6YfwZT8ycfGQGjwRCnyN84K16C67SECJzV2KKFWk5V3Ag5Zb4qcrWxDquV9iyxgZvPXIGO9NpAX9RzNz6CimXfUWqSce8qgP9NFfR9gBPbhrpuQInuBoy_9nSsLF4lv6TtRAILGt70uyXfnKwrogMQtWYSoOxlKxXnh7G9sZv11KVj4LqNQN4sxLRqaJhwG678FMh4.Ik6asrmfHxQs0uDQ0hDrAPI32gNDPisyj_qpncrBat0&amp;dib_tag=se&amp;qid=1760019407&amp;refinements=p_27%3AGlobal+Advertising+Lawyers+Alliance&amp;s=books&amp;sr=1-14\" target=\"_blank\" rel=\"noreferrer noopener\">Volume I<\/a>, <a href=\"https:\/\/www.amazon.com\/Privacy-Law-Perspective-Protection-Advertising\/dp\/B0FV3K6T6J\/ref=sr_1_13?dib=eyJ2IjoiMSJ9.DO1nmvLaJFJO3G8u2nTjTsU5nwEJ4KWdiDoJZ6YfwZT8ycfGQGjwRCnyN84K16C67SECJzV2KKFWk5V3Ag5Zb4qcrWxDquV9iyxgZvPXIGO9NpAX9RzNz6CimXfUWqSce8qgP9NFfR9gBPbhrpuQInuBoy_9nSsLF4lv6TtRAILGt70uyXfnKwrogMQtWYSoOxlKxXnh7G9sZv11KVj4LqNQN4sxLRqaJhwG678FMh4.Ik6asrmfHxQs0uDQ0hDrAPI32gNDPisyj_qpncrBat0&amp;dib_tag=se&amp;qid=1760019407&amp;refinements=p_27%3AGlobal+Advertising+Lawyers+Alliance&amp;s=books&amp;sr=1-13\" target=\"_blank\" rel=\"noreferrer noopener\">Volume II<\/a>, <a href=\"https:\/\/www.amazon.com\/dp\/B0FVF58PZX\/ref=sr_1_12?dib=eyJ2IjoiMSJ9.DO1nmvLaJFJO3G8u2nTjTsU5nwEJ4KWdiDoJZ6YfwZT8ycfGQGjwRCnyN84K16C67SECJzV2KKFWk5V3Ag5Zb4qcrWxDquV9iyxgZvPXIGO9NpAX9RzNz6CimXfUWqSce8qgP9NFfR9gBPbhrpuQInuBoy_9nSsLF4lv6TtRAILGt70uyXfnKwrogMQtWYSoOxlKxXnh7G9sZv11KVj4LqNQN4sxLRqaJhwG678FMh4.Ik6asrmfHxQs0uDQ0hDrAPI32gNDPisyj_qpncrBat0&amp;dib_tag=se&amp;qid=1760019407&amp;refinements=p_27%3AGlobal+Advertising+Lawyers+Alliance&amp;s=books&amp;sr=1-12\" target=\"_blank\" rel=\"noreferrer noopener\">Volume III<\/a> on Amazon\u00a0<\/p>\n<p>Free digital copy: <a href=\"mailto:sbess@galalaw.com\" target=\"_blank\" rel=\"noreferrer noopener\">sbess@galalaw.com<\/a>\u00a0<\/p>\n<p><em>Sayenko Kharenko \u2013 your partner in Ukrainian and international data compliance.<\/em>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 million EUR fine for a misconfigured cookie banner. M&amp;A deal collapses after a failed compliance audit. Marketing campaign blocked overnight. Companies operating across borders face complex data requirements \u2013 and mistakes cost millions.\u00a0 Sayenko Kharenko experts prepared the Ukraine chapter for the third edition of \u201cPrivacy Law: A Global Legal Perspective on Data Protection [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":682126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15576,15575],"tags":[],"class_list":["post-786634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-articles-en","category-news-and-articles-from-companies-en","company-16096"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/786634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=786634"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/786634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/682126"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=786634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=786634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=786634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}