{"id":786106,"date":"2025-07-25T12:22:43","date_gmt":"2025-07-25T09:22:43","guid":{"rendered":""},"modified":"2025-07-25T12:25:05","modified_gmt":"2025-07-25T09:25:05","slug":"fokstrot-masshtabuvav-servis-zhestovoyi-movy-v-usih-126-magazynah-merezhi","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/fokstrot-masshtabuvav-servis-zhestovoyi-movy-v-usih-126-magazynah-merezhi\/","title":{"rendered":"Foxtrot Scales Sign Language Service Across All 126 Stores"},"content":{"rendered":"

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Every Foxtrot retail store and the online platform FOXTROT.UA now features a digital solution enabling deaf and hard-of-hearing customers to receive consultations in a convenient format and make purchases comfortably.<\/strong><\/p>\n

In July 2025, Ukraine\u2019s largest consumer electronics retailer expanded the coverage of its sign language interpretation service to all stores across 68 cities. This marks the final stage of the \u201cBarrier-Free Foxtrot\u201d<\/a> corporate initiative, which has been implemented since 2023 in partnership with the NGO Social Unity Movement<\/em>. Foxtrot became the first electronics retailer to adapt its business to the needs of customers with hearing impairments.<\/p>\n

\u201cWe rolled out the service in stages, gathered feedback from customers, partners, and store teams, refined our approach, and trained staff. Our goal wasn\u2019t just to offer the option, but to integrate it meaningfully into our customer service policy. As a result, the online sign language interpreter service has become a standard feature at Foxtrot, bringing our brand even closer to our customers,\u201d<\/em> said Lesia Nikulina, Head of Retail Marketing and project curator<\/strong>.<\/em><\/p>\n

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The “Vushko” web widget<\/strong> is available at Foxtrot.ua<\/a>, enabling real-time communication between the customer, a contact center operator, and a sign language interpreter. Deaf and hard-of-hearing clients can select a nearby store or use the website to receive professional consultations, ask product-related questions, and make purchases with ease.<\/p>\n

This service has led to a noticeable increase in use and purchases, especially in physical stores.<\/p>\n

\u201cWe\u2019re seeing clear growth in demand for the service: compared to 2024, the number of consultations for hearing-impaired clients has already increased by 22% this year. The record-holder is our store in Lviv (Pid Dubom 7B), which has completed over 170 consultations using the online sign language interpreter,\u201d added Lesia Nikulina<\/strong>.<\/em><\/p>\n

Foxtrot also promotes sign language use in other communication channels. In early 2025, the company launched a video review series titled \u201cTech You Want \u2013 Reviewed!\u201d<\/em> featuring sign language interpreters. These videos go beyond product features, highlighting important insights and practical nuances not easily found in manuals.<\/p>\n