{"id":785936,"date":"2025-05-22T17:29:39","date_gmt":"2025-05-22T14:29:39","guid":{"rendered":""},"modified":"2025-06-30T17:34:46","modified_gmt":"2025-06-30T14:34:46","slug":"komunikatsiyi-shho-prynosyat-rezultat-yak-planuvaty-i-rahuvaty-vplyv","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/komunikatsiyi-shho-prynosyat-rezultat-yak-planuvaty-i-rahuvaty-vplyv\/","title":{"rendered":"Communications that deliver: how to plan and measure impact"},"content":{"rendered":"

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How do we build communications that drive real results? This was the central theme on May 22 in Lviv at the PR Hub of the EBA Western Ukrainian Office.<\/p>\n<\/div>\n

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\ud83d\udd39 Topic: \u201cCommunications that deliver: how to plan and measure impact.\u201d<\/p>\n<\/div>\n

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\ud83d\udd39 Participants included PR professionals, marketers, and reputation managers of companies and brands.<\/p>\n<\/div>\n

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\ud83d\udcac Key discussion points:<\/p>\n

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  • PESO model and channel integration;<\/li>\n
  • why PR is a strategic function, not a marketing add-on;<\/li>\n
  • Barcelona Principles and other evaluation tools;<\/li>\n
  • essential vs. redundant elements in a communication strategy;<\/li>\n
  • common PR mistakes and how to avoid them.<\/li>\n<\/ul>\n<\/div>\n
    \n

    \ud83c\udf99 Speaker \u2014 Valeriia Salivanchuk<\/strong>, PR consultant with international experience, former brand manager at Nebula (60+ million users), author of 1,000+ global media publications, speaker mentor at WebSummit, LEAP, and Collision.<\/p>\n<\/div>\n

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    \ud83e\udd1d Thank you to everyone who joined \u2014 and a special thanks to Valeriia for a powerful and inspiring session!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    How do we build communications that drive real results? This was the central theme on May 22 in Lviv at the PR Hub of the EBA Western Ukrainian Office. \ud83d\udd39 […]<\/p>\n","protected":false},"author":4489,"featured_media":654723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15568],"tags":[],"class_list":["post-785936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-lviv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/785936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=785936"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/785936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/654723"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=785936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=785936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=785936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}