{"id":785936,"date":"2025-05-22T17:29:39","date_gmt":"2025-05-22T14:29:39","guid":{"rendered":""},"modified":"2025-06-30T17:34:46","modified_gmt":"2025-06-30T14:34:46","slug":"komunikatsiyi-shho-prynosyat-rezultat-yak-planuvaty-i-rahuvaty-vplyv","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/komunikatsiyi-shho-prynosyat-rezultat-yak-planuvaty-i-rahuvaty-vplyv\/","title":{"rendered":"Communications that deliver: how to plan and measure impact"},"content":{"rendered":"

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How do we build communications that drive real results? This was the central theme on May 22 in Lviv at the PR Hub of the EBA Western Ukrainian Office.<\/p>\n<\/div>\n

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\ud83d\udd39 Topic: \u201cCommunications that deliver: how to plan and measure impact.\u201d<\/p>\n<\/div>\n

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\ud83d\udd39 Participants included PR professionals, marketers, and reputation managers of companies and brands.<\/p>\n<\/div>\n

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\ud83d\udcac Key discussion points:<\/p>\n

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  • PESO model and channel integration;<\/li>\n
  • why PR is a strategic function, not a marketing add-on;<\/li>\n
  • Barcelona Principles and other evaluation tools;<\/li>\n
  • essential vs. redundant elements in a communication strategy;<\/li>\n
  • common PR mistakes and how to avoid them.<\/li>\n<\/ul>\n<\/div>\n
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    \ud83c\udf99 Speaker \u2014 Valeriia Salivanchuk<\/strong>, PR consultant with international experience, former brand manager at Nebula (60+ million users), author of 1,000+ global media publications, speaker mentor at WebSummit, LEAP, and Collision.<\/p>\n<\/div>\n

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    \ud83e\udd1d Thank you to everyone who joined \u2014 and a special thanks to Valeriia for a powerful and inspiring session!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    How do we build communications that drive real results? This was the central theme on May 22 in Lviv at the PR Hub of the EBA Western Ukrainian Office. \ud83d\udd39 Topic: \u201cCommunications that deliver: how to plan and measure impact.\u201d \ud83d\udd39 Participants included PR professionals, marketers, and reputation managers of companies and brands. \ud83d\udcac Key […]<\/p>\n","protected":false},"author":4489,"featured_media":654723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15568],"tags":[],"class_list":["post-785936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-lviv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/785936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=785936"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/785936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/654723"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=785936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=785936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=785936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}