{"id":783388,"date":"2024-02-29T11:59:51","date_gmt":"2024-02-29T09:59:51","guid":{"rendered":""},"modified":"2024-03-04T13:27:17","modified_gmt":"2024-03-04T11:27:17","slug":"pr-ta-marketyng-trendy-u-2024-rotsi-stavka-na-reputatsiyu","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/pr-ta-marketyng-trendy-u-2024-rotsi-stavka-na-reputatsiyu\/","title":{"rendered":"PR and Marketing Trends in 2024: Reputation as the Focus"},"content":{"rendered":"<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431154004_824644396356405_4361656757563702544_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431154004_824644396356405_4361656757563702544_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431154004_824644396356405_4361656757563702544_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428518539_824642776356567_5408025598632885780_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428518539_824642776356567_5408025598632885780_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428518539_824642776356567_5408025598632885780_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428496777_824642826356562_8568497845479213144_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428496777_824642826356562_8568497845479213144_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428496777_824642826356562_8568497845479213144_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428498526_824642246356620_7096642446490869288_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428498526_824642246356620_7096642446490869288_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428498526_824642246356620_7096642446490869288_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431059485_824642143023297_6448715612128604101_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431059485_824642143023297_6448715612128604101_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431059485_824642143023297_6448715612128604101_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428497381_824643466356498_6083166554041542836_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428497381_824643466356498_6083166554041542836_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428497381_824643466356498_6083166554041542836_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431064734_824643243023187_5179729923256070740_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431064734_824643243023187_5179729923256070740_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431064734_824643243023187_5179729923256070740_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428508349_824643819689796_178278257498654427_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428508349_824643819689796_178278257498654427_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428508349_824643819689796_178278257498654427_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431116069_824644146356430_7944382295498011094_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431116069_824644146356430_7944382295498011094_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431116069_824644146356430_7944382295498011094_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431116114_824644269689751_3731332780425358000_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431116114_824644269689751_3731332780425358000_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/431116114_824644269689751_3731332780425358000_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428507881_824641743023337_4502774544760778122_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428507881_824641743023337_4502774544760778122_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428507881_824641743023337_4502774544760778122_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428509864_824644453023066_4374434049700452820_n.jpg\" data-full-src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428509864_824644453023066_4374434049700452820_n.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/428509864_824644453023066_4374434049700452820_n.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\ud83d\udce3 29 \u043b\u044e\u0442\u043e\u0433\u043e \u0432\u0456\u0434\u0431\u0443\u043b\u0430\u0441\u044c \u043f\u0435\u0440\u0448\u0430 \u0432\u0435\u043b\u0438\u043a\u0430 \u043e\u0444\u043b\u0430\u0439\u043d \u0437\u0443\u0441\u0442\u0440\u0456\u0447 \u041a\u043e\u043c\u0456\u0442\u0435\u0442\u0443 \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0457 \u0411\u0456\u0437\u043d\u0435\u0441 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u0443 2024 \u0440\u043e\u0446\u0456. \u041e\u0431\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438 \u0442\u0430 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u0438, \u0437\u043c\u0456\u043d\u0443 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0442\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u043d\u0430 2024 \u0440\u0456\u043a.<\/p>\n<p>\ud83d\udcca \u041e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f PR \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432 \u0415\u0412\u0410: <a href=\"https:\/\/bit.ly\/3TgAJUc\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/3TgAJUc<\/a><\/p>\n<p>\ud83d\udcac \u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0439\u043d\u043e\u0457 \u043f\u0430\u043d\u0435\u043b\u0456 \u0440\u0430\u0437\u043e\u043c \u0437 <b>\u041d\u0456\u043d\u043e\u044e \u0412\u0430\u0441\u0438\u043b\u044c\u043e\u0432\u043e\u044e<\/b> \u0437 EPAM Ukraine, <b>\u0412\u0456\u043a\u0442\u043e\u0440\u043e\u043c \u0417\u0456\u043d\u0447\u0435\u043d\u043a\u043e<\/b> \u0437 \u0414\u0422\u0415\u041a \u0415\u043d\u0435\u0440\u0433\u043e, <b>\u0410\u043d\u043d\u043e\u044e \u0406\u043b\u044c\u0454\u043d\u043a\u043e<\/b> \u0437 Gradus, <b>\u041c\u0438\u0445\u0430\u0439\u043b\u043e\u043c \u0428\u0443\u0440\u0430\u043d\u043e\u0432\u0438\u043c<\/b> \u0437 NEQSOL HOLDING UKRAINE \u0442\u0430 <b>\u041d\u0430\u0442\u0430\u043b\u0456\u0454\u044e \u0423\u043b\u0438\u043d\u0435\u0446\u044c<\/b> \u0437 Perfect PR \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043f\u0440\u043e \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0457 \u044f\u043a \u043e\u0434\u0438\u043d \u0437 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u0456\u0432 \u0432 \u0440\u043e\u0431\u043e\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0438\u043a\u0456\u0432 \u0442\u0430 \u0432\u043f\u043b\u0438\u0432 \u043f\u043e\u0432\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u043e\u0457 \u0432\u0456\u0439\u043d\u0438 \u0443 \u0446\u044c\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456.<\/p>\n<p>\ud83e\udd1d \u041c\u0438 \u0449\u0438\u0440\u043e \u0432\u0434\u044f\u0447\u043d\u0456 \u0441\u043f\u0456\u043a\u0435\u0440\u0430\u043c \u0442\u0430 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0430\u043c, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043d\u0430\u0448\u0438\u043c \u0447\u0443\u0434\u043e\u0432\u0438\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c, \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u044f\u043a\u0438\u043c \u0446\u044f \u0437\u0443\u0441\u0442\u0440\u0456\u0447 \u0441\u0442\u0430\u043b\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u044e &#8211; \u0437\u0430 \u0437\u0440\u0443\u0447\u043d\u0443 \u0442\u0430 \u0437\u0430\u0442\u0438\u0448\u043d\u0443 \u043b\u043e\u043a\u0430\u0446\u0456\u044e &#8211; FORUM GROUP, \u0437\u0430 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0443 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0443 &#8211; Perfect PR, Miele \u0437\u0430 \u0441\u043c\u0430\u0447\u043d\u0443 \u043a\u0430\u0432\u0443, Coca-Cola Ukraine \u0437\u0430 \u043f\u0440\u043e\u0445\u043e\u043b\u043e\u0434\u043d\u0456 \u043d\u0430\u043f\u043e\u0457!<\/p>\n<p style=\"text-align: center;\"><strong>\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0438 \u0437\u0430\u0445\u043e\u0434\u0443<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"no-border-bottom\" href=\"https:\/\/perfect-pr.com.ua\/en\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-534951\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/logo-cyprus-300x87.png\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/logo-cyprus-300x87.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/logo-cyprus.png 419w\" alt=\"\" width=\"227\" height=\"66\" \/><\/a> \u00a0 <a class=\"no-border-bottom\" href=\"https:\/\/www.miele.ua\/uk\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-534952\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/20000156674.highres-300x115.jpg\" sizes=\"auto, (max-width: 159px) 100vw, 159px\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/20000156674.highres-300x115.jpg 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/20000156674.highres-1024x392.jpg 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/20000156674.highres-768x294.jpg 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/20000156674.highres-650x249.jpg 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/20000156674.highres-800x306.jpg 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2024\/02\/20000156674.highres.jpg 1400w\" alt=\"\" width=\"159\" height=\"61\" \/><\/a>\u00a0 \u00a0 <a class=\"no-border-bottom\" href=\"https:\/\/ua.coca-colahellenic.com\/ua\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-233244\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/12\/Coca-Cola_logo-e1708432631566-300x89.png\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/12\/Coca-Cola_logo-e1708432631566-300x89.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/12\/Coca-Cola_logo-e1708432631566-585x177.png 585w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/12\/Coca-Cola_logo-e1708432631566.png 600w\" alt=\"\" width=\"229\" height=\"68\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>\u041b\u043e\u043a\u0430\u0446\u0456\u044f-\u043f\u0430\u0440\u0442\u043d\u0435\u0440 <\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"no-border-bottom\" href=\"https:\/\/www.forumgroup.ua\/ua\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-449514\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/12\/forum-group-e1670047743312-300x144.png\" sizes=\"auto, (max-width: 185px) 100vw, 185px\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/12\/forum-group-e1670047743312-300x144.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/12\/forum-group-e1670047743312.png 500w\" alt=\"\" width=\"185\" height=\"89\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud83d\udce3 29 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[&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":538067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15563],"tags":[],"class_list":["post-783388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-main-news-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/783388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=783388"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/783388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/538067"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=783388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=783388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=783388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}