{"id":783330,"date":"2023-10-11T10:13:13","date_gmt":"2023-10-11T07:13:13","guid":{"rendered":""},"modified":"2024-02-21T10:16:41","modified_gmt":"2024-02-21T08:16:41","slug":"farmak-stav-najdorozhchym-ukrayinskym-brendom-sered-vyrobnykiv-likarskyh-zasobiv","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/farmak-stav-najdorozhchym-ukrayinskym-brendom-sered-vyrobnykiv-likarskyh-zasobiv\/","title":{"rendered":"Farmak has become the most expensive Ukrainian brand among pharmaceutical companies"},"content":{"rendered":"

\"\"<\/p>\n

NV magazine and the research company MPP Consulting have compiled a list of the most expensive brands in the country. Farmak was also included in the top 50 list, receiving the highest rating in the Medicine and Pharmaceuticals segment.<\/p>\n

The total expected value of the most expensive brands in Ukraine is $2.4 billion. The list includes retail and e-commerce companies, manufacturers of food, alcoholic and non-alcoholic drinks, household goods, telecommunications, fuel, and energy companies.<\/p>\n

As MPP Consulting experts explain, brand value is solely the value of a trademark without taking into account production facilities, company infrastructure, patents, inventions, and other material or intellectual values. The formula for calculating brand value is the product of four coefficients: investment, geographic, technological, and competitive, as well as a unique identifier and a composite financial indicator.<\/p>\n

For thirteen years in a row, Farmak has been the leader of the Ukrainian pharmaceutical market in terms of sales of medicines in monetary terms*. Today, products of domestic manufacturers are represented in Ukraine and more than 50 countries around the world.<\/p>\n

*According to Proxima Research<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

NV magazine and the research company MPP Consulting have compiled a list of the most expensive brands in the country. Farmak was also included in the top 50 list, receiving […]<\/p>\n","protected":false},"author":4489,"featured_media":535205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15576,15575],"tags":[],"class_list":["post-783330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-articles-en","category-news-and-articles-from-companies-en","company-19054"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/783330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=783330"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/783330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/535205"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=783330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=783330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=783330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}