{"id":777472,"date":"2022-06-10T14:47:35","date_gmt":"2022-06-10T11:47:35","guid":{"rendered":""},"modified":"2022-06-10T14:52:36","modified_gmt":"2022-06-10T11:52:36","slug":"yak-prodavaty-novi-produkty-u-tsej-skladnyj-chas","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/yak-prodavaty-novi-produkty-u-tsej-skladnyj-chas\/","title":{"rendered":"How to sell new products in this difficult time?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-416732 size-large\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997-1024x519.png\" alt=\"\" width=\"1024\" height=\"519\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997-1024x519.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997-300x152.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997-768x389.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997-1536x779.png 1536w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997-650x330.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997-800x406.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/06\/skryn_modul4_shkola_prodazh_9.06.22-e1654861559997.png 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">At the fourth module of the <b>EBA Odesa Sales School<\/b> talked about how to sell new products in this difficult time, explained why it is important to understand the difference between need and value, need and motive, need and whim and how it can help in sales and communications. <\/span><\/span><span class=\"x_contextualspellingandgrammarerror\"><span lang=\"EN-AU\">Also<\/span><\/span><span class=\"x_normaltextrun\"><span lang=\"EN-AU\"> we explored filters attention. In addition, participants\u00a0synthesized the knowledge gained in previous classes.<\/span><\/span><span class=\"x_eop\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">Thus, when you launch a new product and talk about it, and customers ask you some questions yourself &#8211; it means that these people have already adapted to new realities. Moreover, the task now is to give possible solutions quickly, because customers are not ready to wait now.<\/span><\/span><span class=\"x_eop\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><b><span lang=\"EN-AU\">Olga Antonova<\/span><\/b><\/span><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">, the course trainer, stressed that the service is an easy \u2018\u2019ghost\u2019\u2019, and to understand how to sell it, you need to <\/span><\/span><span class=\"x_advancedproofingissue\"><span lang=\"EN-AU\">take into account<\/span><\/span><span class=\"x_normaltextrun\"><span lang=\"EN-AU\"> this specific feature.<\/span><\/span><span class=\"x_eop\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><b><span lang=\"EN-AU\">The speaker also shared the following useful tips:<\/span><\/b><\/span><span class=\"x_eop\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<ul>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">Sales skills are formed when we perform simple actions that we perform at certain stages of sales: establish contact, identify customer needs, product presentation, work with objections, complete the sale. Sometimes this cycle can end for some reason.<\/span><\/span><span class=\"x_eop\"><span lang=\"RU\">\u00a0<\/span><\/span><\/li>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">There is a seller&#8217;s area of responsibility, so if it is important to understand the area of responsibility in sales in general.<\/span><\/span><span class=\"x_eop\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/li>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">Everyone has their own filters of attention and usually\u00a0there are 2-3 of them. Among the main: time, people, places, objects, events, values.<\/span><\/span><span class=\"x_eop\"><span lang=\"RU\">\u00a0<\/span><\/span><\/li>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">If a person does not buy from you, there are always four reasons: not enough information, there are doubts, changed his mind to buy, wants to buy, but not you.<\/span><\/span><span class=\"x_eop\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-AU\">Let\u2019s continue to work on ourselves together and everything will be Ukraine! The next final session will take place in July.<\/span><\/span><span class=\"x_eop\"><span lang=\"RU\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the fourth module of the EBA Odesa Sales School talked about how to sell new products in this difficult time, explained why it is important to understand the difference between need and value, need and motive, need and whim and how it can help in sales and communications. Also we explored filters attention. In [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":416734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15569],"tags":[],"class_list":["post-777472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odesa-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/777472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=777472"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/777472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/416734"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=777472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=777472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=777472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}