{"id":777303,"date":"2022-05-26T11:10:31","date_gmt":"2022-05-26T08:10:31","guid":{"rendered":""},"modified":"2022-05-27T11:19:07","modified_gmt":"2022-05-27T08:19:07","slug":"marketyng-za-zakonamy-voyennogo-chasu-pro-klyuchovi-vminnya-polkovodtsya-pravyla-upravlinnya-u-vijskovyj-chas-ta-aktualni-algorytmy-komunikatsiyi","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/marketyng-za-zakonamy-voyennogo-chasu-pro-klyuchovi-vminnya-polkovodtsya-pravyla-upravlinnya-u-vijskovyj-chas-ta-aktualni-algorytmy-komunikatsiyi\/","title":{"rendered":"Martial Law Marketing: Key Commander Skills, Wartime Management Rules and Current Communication Algorithms"},"content":{"rendered":"

\"\"<\/p>\n

Difficult times pose difficult questions for business. To find answers, it is useful to think like a military leader. Therefore, on May 26, 2022, during the EBA Odesa<\/b> PR & Marketing HUB <\/b>online meeting, Kateryna Vershinina <\/b>and Andriy <\/b><\/span>Salamatov<\/span><\/b>, founders of the 4Press creative and <\/span>GreenDuck<\/span> business intelligence agency, relied on the cases of great military figures who lived from ancient China to the present. They talked about the principles of management as a business in general, and <\/span>marketing in particular<\/span>.<\/span>\u00a0<\/p>\n

The nature of war imposes two directly opposite requirements on the commander: on the one hand, it requires great flexibility in changing once-adopted plans, on the other – great perseverance and firmness in defending these plans. Therefore, among the main super abilities of the commander <\/span>are:<\/span> scale and balance of personality, lack of fear of uncertainty, knowledge of all the intricacies of war and readiness for any scenario, attention to detail and responsibility for all processes, determination, severity and justice, thirst to new knowledge, etc.<\/span><\/p>\n

Thus, knowledge and application of key leadership skills, wartime management rules and current communication algorithms can help businesses maintain their positions and fight for customers, seek new operational spaces, and make winning decisions in a changing environment. In times of war, it is important for business to use such tools as: communication with the team and partners, collaborations, social responsibility, traditional tools of promotion, benchmarking and meta-competencies, etc.<\/span><\/p>\n

In addition, the authors cited prominent historical figures and the acquisition of writing for a deeper understanding of the topic. We leave the key ideas here:<\/span>\u00a0<\/p>\n