{"id":777157,"date":"2022-05-13T17:41:39","date_gmt":"2022-05-13T14:41:39","guid":{"rendered":""},"modified":"2022-05-13T17:46:28","modified_gmt":"2022-05-13T14:46:28","slug":"yak-prodavaty-poslugy","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/yak-prodavaty-poslugy\/","title":{"rendered":"How to sell services?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-411047 size-large\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248-1024x545.png\" alt=\"\" width=\"1024\" height=\"545\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248-1024x545.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248-300x160.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248-768x409.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248-650x346.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248-800x426.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248-170x90.png 170w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/05\/skryn-urok-3-shkola-prodazh-e1652453132248.png 1289w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-GB\">On <b>the 3rd Module of <\/b><strong><a href=\"https:\/\/new.eba.com.ua\/en\/event\/shkola-prodazhiv-z-asotsiatsiyeyu-v-odesi-onlajn-kurs-2022-01-19-12-24\/\">the EBA Odesa Sales School<\/a><\/strong> we talked about selling services. Participants discussed how important it is to clarify the client&#8217;s requests and needs, and only then make presentations. You should be gratitude to customers, do something extra for a particular person,\u00a0especially in this difficult time. People want to buy a product from satisfied people who empathetically and happily talk about their product, because our condition affects sales. For a client to buy from us: it is important that people know about us (you need to talk about yourself, talk to people, etc.), it is very important that the client wants to buy from us (what does not depend on us, in fact, but depends on desire), and his willingness to pay. We learned that the service is not tangible, inseparable from the source, may differ in quality and it is not stored in time and space. Therefore, it must be marked, captured, materialized.<\/span><\/span><span class=\"x_eop\">\u00a0<\/span><\/p>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><b><span lang=\"EN-GB\">Olha Antonova<\/span><\/b><\/span><span class=\"x_normaltextrun\"><span lang=\"EN-GB\">, the trainer, noticed that when the customer speaks 70% and the seller 30% &#8211; the sale can take place. The speaker also shared the following life-hacks:<\/span><\/span><span class=\"x_eop\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-GB\">Add to the portfolio of tools &#8220;strong and delicious words&#8221;, &#8220;my story&#8221; &#8211; we can talk about what issues we have helped to solve their customers. Using figures and facts without evaluative judgments.<\/span><\/span><span class=\"x_eop\">\u00a0<\/span><\/li>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-GB\">During a decent presentation we can: ask questions, &#8220;give a kitten&#8221;, tell in the language of numbers, facts, use vivid images. Fact tells, story sells.<\/span><\/span><\/li>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-GB\">Use the formula: 3 sentences, 3 theses, 3 words.<\/span><\/span><span class=\"x_eop\">\u00a0<\/span><\/li>\n<li class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-GB\">Improvisation is the worst thing in sales, so you need to bring your presentation to automatism.<\/span><\/span><\/li>\n<\/ul>\n<p class=\"x_paragraph\"><span class=\"x_normaltextrun\"><span lang=\"EN-GB\">See you in June on the 4th School\u2019s module! <\/span><\/span><span class=\"x_eop\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the 3rd Module of the EBA Odesa Sales School we talked about selling services. Participants discussed how important it is to clarify the client&#8217;s requests and needs, and only then make presentations. You should be gratitude to customers, do something extra for a particular person,\u00a0especially in this difficult time. People want to buy a [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":411049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15569],"tags":[],"class_list":["post-777157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odesa-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/777157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=777157"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/777157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/411049"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=777157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=777157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=777157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}