The EBA Odesa Sales School<\/a><\/strong> continues despite the start of hostilities and has somewhat transformed its program to take into account the new conditions of doing business in Ukraine.<\/p>\nThus, in the second session on April 14, 2022<\/strong>, participants developed self-help techniques in order to normalize the moral and psychological state, updated information on the rules of sales in the new conditions, learned how to start\/continue communication with clients, understand what the military model of the economy in the country means and how to work in this case. Olga Antonova<\/strong>, the trainer of the course, paid special attention to the trends of sales and marketing, communication in sales and worked on mistakes when doing homework.<\/p>\nIn particular, among the key trends<\/strong> that await sellers in the near future:<\/p>\n\n- Emphasis on environmental friendliness (people are interested in how something is now produced or sold, how environmentally friendly you are – in your communications on social networks and messengers, etc.).<\/li>\n
- Artificial intelligence and personalized sales (customers want more personalized appeals, less bureaucracy and simplified procedures for themselves).<\/li>\n
- B2B and B2C sales will soon be irrelevant, the future is of D2C – buying directly from manufacturers of goods or services (refusal to buy from distributors).<\/li>\n
- Influence marketing.<\/li>\n
- Video content.<\/li>\n<\/ul>\n
We look forward to the next lessons of the course and pray that Peace reigns in Ukraine! Glory to Ukraine!<\/p>\n
![\"\"](\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/04\/skryn-1-modul-2-14.04.22-1024x549.png\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
The EBA Odesa Sales School continues despite the start of hostilities and has somewhat transformed its program to take into account the new conditions of doing business in Ukraine. Thus, […]<\/p>\n","protected":false},"author":4489,"featured_media":405477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15569],"tags":[],"class_list":["post-777011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odesa-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/777011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=777011"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/777011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/405477"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=777011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=777011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=777011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2022\/04\/skryn-2-modul-2-14.04.22-1024x547.png\")
<\/p>\n