{"id":776172,"date":"2021-10-22T16:45:40","date_gmt":"2021-10-22T13:45:40","guid":{"rendered":""},"modified":"2021-10-26T16:56:11","modified_gmt":"2021-10-26T13:56:11","slug":"yak-stvoryty-sylnyj-brend-robotodavtsya","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/yak-stvoryty-sylnyj-brend-robotodavtsya\/","title":{"rendered":"How to create a strong employer brand?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-367563 alignleft\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/10\/247500790_2022741701210958_4064800358693821509_n-300x251.png\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/10\/247500790_2022741701210958_4064800358693821509_n-300x251.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/10\/247500790_2022741701210958_4064800358693821509_n-768x644.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/10\/247500790_2022741701210958_4064800358693821509_n-650x545.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/10\/247500790_2022741701210958_4064800358693821509_n-800x671.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/10\/247500790_2022741701210958_4064800358693821509_n.png 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Employer brand = (product, field of activity + voice of employees + marketing, PR) * consistency. By gathering all the components in the formula, we can create a really strong brand.<\/p>\n<p>Employee loyalty is an important part of creating an employer brand. Loyalty represents employee&#8217;s relationship with customers, colleagues, management and the product. Combining all the connections, employee will feel a sense of his belonging to the company.<\/p>\n<p>The conference participants also heard trends in HR, which still include an increase in the share of remote workers or hybrid teams, adaptation of work to individual requests, focus on improving employee productivity, more attention to skills than experience, company concern for the employee, transition to project teams, humanization of business.<\/p>\n<p>\u0421orporate culture and values are extremely important! The relations between employees, their attitude to customers,and to the product must resonate with them.<\/p>\n<p>These and other issues were discussed by invited experts at an HR conference which was held on October 21 with the support of partners Kredobank, Ankor Ukraine and Robota Yua.<\/p>\n<p>Thank to our speakers for wonderful and inspiring performances: <strong>Andriy Danyliuk<\/strong> (ANCOR Ukraine), <strong>Kateryna Matyushchenko<\/strong> (Leopolis Hotel Lviv), <strong>Iryna Prymak<\/strong> (Employer Branding Consulting Agency \u201cDo Marketing!\u201d), <strong>Mykhailo Kolisnyk<\/strong> (FINART Smart Solutions), <strong>Tetyana Romanenko<\/strong>\u00a0(HR Consultant), <strong>Antonina Kurets<\/strong> (PwC Lviv SDC), <strong>Olena Yefremova-Kursik<\/strong> (HR Director Henkel Ukraine), <strong>Iryna Romanenko<\/strong> (HRD Continental Farmers Group), <strong>Alla Zayats<\/strong> (Business Coach), <strong>Maksym Doroshenko<\/strong> (EPAM), <strong>Victor Halchynskyy<\/strong> (Kredobank), <strong>Areta Belyakova<\/strong> (Winner College), <strong>Mykhaylo Tkach<\/strong> (SoftServe).<\/p>\n<p>Also grateful to <strong>Elena Pudikova Skyba<\/strong> (Kredobank) for the incredible moderation of a powerful event!<\/p>\n<p>Make your brand even stronger!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employer brand = (product, field of activity + voice of employees + marketing, PR) * consistency. By gathering all the components in the formula, we can create a really strong brand. Employee loyalty is an important part of creating an employer brand. Loyalty represents employee&#8217;s relationship with customers, colleagues, management and the product. Combining all [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":367562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15568],"tags":[],"class_list":["post-776172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lviv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/776172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=776172"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/776172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/367562"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=776172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=776172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=776172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}