{"id":775435,"date":"2021-05-26T13:20:15","date_gmt":"2021-05-26T10:20:15","guid":{"rendered":""},"modified":"2021-05-31T12:27:13","modified_gmt":"2021-05-31T09:27:13","slug":"yak-poperedyty-abo-vyjty-z-reputatsijnoyi-kryzy-shho-deshevshe-porady-vid-eksperta","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/yak-poperedyty-abo-vyjty-z-reputatsijnoyi-kryzy-shho-deshevshe-porady-vid-eksperta\/","title":{"rendered":"What is cheaper: to prevent or overcome the reputation crisis? Tips from the expert"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"EBA Dnipro PR &amp; Marketing HUB: \u0410\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u043e\u0432\u0438\u0439 PR. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0423\u043a\u0440\u0430\u0457\u043d\u0438\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TZq5z6TnVi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Research has estimated that value of a reputation as an intangible asset for the S &amp; P500 companies can cost near 21 trillion dollars, so save reputation and prevent a crisis not only necessary, but also economically beneficial.<\/p>\n<p><strong>Sergii Bidenko,<\/strong> Reputation and Anti-Crisis Advisor, author of the book \u201cReputational Anti-Stress, Instructor for Owners and Top Managers of Companies\u201d, shared practical cases during <strong>the EBA Dnipro PR &amp; Marketing HUB<\/strong>meeting, analyzed typical reputational problems of Ukrainian companies and addressed attention to such <strong>communication traps as:<\/strong><\/p>\n<p>\u2714 product quality;<\/p>\n<p>\u2714 service;<\/p>\n<p>\u2714 misunderstandings in ethical issues;<\/p>\n<p>\u2714 technological or natural disasters;<\/p>\n<p>\u2714 cyberattacks;<\/p>\n<p>\u2714 information attacks.<\/p>\n<p><strong>Reput<\/strong><strong>ation has value when it is visible,<\/strong> it works in favor of the owner. It is always necessary to check all information channels, social networks, publications to form a positive digital footprint.<\/p>\n<p>To conduct a reputation audit, you need to determine the communication strategy and stakeholders and their expectations. By choosing relevant and effective platforms, you should try to create actual content<strong> &#8220;here and now&#8221;.<\/strong><\/p>\n<p><strong>Watch the video to find out<\/strong>:<\/p>\n<ol>\n<li>four questions for rapid diagnostics, which will help to distinguish the crisis from the anxious situation;<\/li>\n<li>how search results influences on decision making by employer, client and partner;<\/li>\n<li>five steps you need to take to get out of an unexpected reputation crisis.<\/li>\n<\/ol>\n<p><strong>We truly thank speaker Serhi<\/strong><strong>i Bidenko and <\/strong><strong>Head of the PR &amp; Marketing HUB <\/strong><strong>EBA Dnipro Olga Zenina for a wonderful and informative meeting.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research has estimated that value of a reputation as an intangible asset for the S &amp; P500 companies can cost near 21 trillion dollars, so save reputation and prevent a crisis not only necessary, but also economically beneficial. Sergii Bidenko, Reputation and Anti-Crisis Advisor, author of the book \u201cReputational Anti-Stress, Instructor for Owners and Top [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":335425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15567,15564],"tags":[],"class_list":["post-775435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dnipro-en","category-lobbying-news-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/775435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=775435"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/775435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/335425"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=775435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=775435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=775435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}