{"id":775258,"date":"2021-03-31T14:05:14","date_gmt":"2021-03-31T11:05:14","guid":{"rendered":""},"modified":"2022-09-02T17:41:09","modified_gmt":"2022-09-02T14:41:09","slug":"komunikatsijna-strategiya-tse-must-have","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/komunikatsijna-strategiya-tse-must-have\/","title":{"rendered":"Communication strategy is a \u201cmust-have\u201d!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-328880 alignleft\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-300x251.png\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-300x251.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-768x644.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-650x545.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-800x671.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting.png 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Communication strategy is a \u201cmust-have\u201d!\u00a0This was convincingly stated by the invited WUO PR Hub experts on March 31, 2021.<\/p>\n<p><strong>Orest Vachkov<\/strong>, CEO of FreshPR, and <strong>Oksana Koval<\/strong>, Communications, PR, and GR Department Manager at KERNEL, shared their thoughts and experience on new communication developments.<\/p>\n<p>Oksana Koval emphasized that not knowing who you communicate with, how you communicate, and through which channels means zero efficiency and budget funds losses.<\/p>\n<p>Orest Vachkov revealed several secrets in the successful communication strategy preparation, including:<\/p>\n<ul>\n<li>Focus on the company&#8217;s values,<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Multi-scenario coverage, total digitalization, conciseness in strategy writing, and expanding both communication channels and target audience.<\/li>\n<\/ul>\n<p>The expert also noted that today, customers explore more market opportunities, customer behavior, and product prospects, as well as engaging audiences to improve a product or service. That is how they establish more effective communication with potential buyers.<\/p>\n<p>Long-term and flexibility of the communication system is almost one of the main recommendations of the event invited experts.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>You can get acquainted with the meeting record by sending a request to <a href=\"mailto:Olha.Didyk@new.eba.com.ua\">Olha.Didyk@new.eba.com.ua<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communication strategy is a \u201cmust-have\u201d!\u00a0This was convincingly stated by the invited WUO PR Hub experts on March 31, 2021. Orest Vachkov, CEO of FreshPR, and Oksana Koval, Communications, PR, and GR Department Manager at KERNEL, shared their thoughts and experience on new communication developments. Oksana Koval emphasized that not knowing who you communicate with, how [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":328895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15568],"tags":[],"class_list":["post-775258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-lviv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/775258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=775258"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/775258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/328895"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=775258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=775258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=775258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}