{"id":775258,"date":"2021-03-31T14:05:14","date_gmt":"2021-03-31T11:05:14","guid":{"rendered":""},"modified":"2022-09-02T17:41:09","modified_gmt":"2022-09-02T14:41:09","slug":"komunikatsijna-strategiya-tse-must-have","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/komunikatsijna-strategiya-tse-must-have\/","title":{"rendered":"Communication strategy is a \u201cmust-have\u201d!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-328880 alignleft\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-300x251.png\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-300x251.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-768x644.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-650x545.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting-800x671.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2021\/04\/PR-Hub-Meeting.png 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Communication strategy is a \u201cmust-have\u201d!\u00a0This was convincingly stated by the invited WUO PR Hub experts on March 31, 2021.<\/p>\n<p><strong>Orest Vachkov<\/strong>, CEO of FreshPR, and <strong>Oksana Koval<\/strong>, Communications, PR, and GR Department Manager at KERNEL, shared their thoughts and experience on new communication developments.<\/p>\n<p>Oksana Koval emphasized that not knowing who you communicate with, how you communicate, and through which channels means zero efficiency and budget funds losses.<\/p>\n<p>Orest Vachkov revealed several secrets in the successful communication strategy preparation, including:<\/p>\n<ul>\n<li>Focus on the company&#8217;s values,<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Multi-scenario coverage, total digitalization, conciseness in strategy writing, and expanding both communication channels and target audience.<\/li>\n<\/ul>\n<p>The expert also noted that today, customers explore more market opportunities, customer behavior, and product prospects, as well as engaging audiences to improve a product or service. That is how they establish more effective communication with potential buyers.<\/p>\n<p>Long-term and flexibility of the communication system is almost one of the main recommendations of the event invited experts.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>You can get acquainted with the meeting record by sending a request to <a href=\"mailto:Olha.Didyk@new.eba.com.ua\">Olha.Didyk@new.eba.com.ua<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communication strategy is a \u201cmust-have\u201d!\u00a0This was convincingly stated by the invited WUO PR Hub experts on March 31, 2021. Orest Vachkov, CEO of FreshPR, and Oksana Koval, Communications, PR, and [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":328895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15568],"tags":[],"class_list":["post-775258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-lviv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/775258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=775258"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/775258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/328895"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=775258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=775258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=775258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}