{"id":774328,"date":"2020-11-03T10:00:21","date_gmt":"2020-11-03T08:00:21","guid":{"rendered":""},"modified":"2020-11-11T13:33:31","modified_gmt":"2020-11-11T11:33:31","slug":"eba-dnipro-pr-marketing-hub","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/eba-dnipro-pr-marketing-hub\/","title":{"rendered":"EBA Dnipro PR &#038; Marketing HUB"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-297698 size-large\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-1024x571.png 1024w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-100x56.png 100w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-300x167.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-768x428.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-650x363.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-270x152.png 270w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-800x446.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11-125x70.png 125w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/11\/marketyng-3-11.png 1149w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>During the meeting we talked about the features of interactive digital advertising, which differs favorably from the traditional one, has its own capabilities and tools to attract and interact with the consumer.<\/p>\n<p><strong>Natalya Tachinska<\/strong> was introduced as a speaker. She is an art director and creative director with the 12-years experience in integrated advertising campaigns (<a href=\"https:\/\/talatach.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/talatach.com\/<\/a>).<\/p>\n<p><strong>Digital advertising<\/strong> is an involvement and interaction through creative solutions that evokes emotions and makes users be better acquainted with the brand.<\/p>\n<p><strong>Digital content<\/strong> is able to inform about the brand and with the help of using interactive, a two-way communication with customers is built.<\/p>\n<p><strong>Digital project<\/strong> is a multi-stage system that embodies technological solutions step by step to increase user interaction.<\/p>\n<p>There were also presented examples of interesting cases, that had been successfully implemented in digital projects and customization (KIA GT RIDE, VR for AUDI).<\/p>\n<p><strong>To get a positive experience to attract users, you should:<\/strong><\/p>\n<ul>\n<li>create interaction at the macro and micro level;<\/li>\n<li>improve details;<\/li>\n<li>hold the attention;<\/li>\n<li>customize and personalize content.<\/li>\n<\/ul>\n<p><strong>One of the disadvantages of interactive digital advertising<\/strong> is the fact that tools and cases become irrelevant quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the meeting we talked about the features of interactive digital advertising, which differs favorably from the traditional one, has its own capabilities and tools to attract and interact with the consumer. Natalya Tachinska was introduced as a speaker. She is an art director and creative director with the 12-years experience in integrated advertising campaigns [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":297698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15567],"tags":[],"class_list":["post-774328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dnipro-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/774328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=774328"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/774328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/297698"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=774328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=774328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=774328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}