{"id":772843,"date":"2020-04-02T09:00:16","date_gmt":"2020-04-02T06:00:16","guid":{"rendered":""},"modified":"2020-04-15T14:47:21","modified_gmt":"2020-04-15T11:47:21","slug":"online-eba-dnipro-pr-marketing-hub-zovnishni-ta-vnutrishni-komunikatsiyi-v-chasy-covid-19","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/online-eba-dnipro-pr-marketing-hub-zovnishni-ta-vnutrishni-komunikatsiyi-v-chasy-covid-19\/","title":{"rendered":"Online| EBA Dnipro PR &#038; Marketing HUB: Internal and external communications in the COVID-19 period"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-258492 alignleft\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/04\/FB-Post-Image-Dnipro-Office-kopyya-5-300x251.png\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/04\/FB-Post-Image-Dnipro-Office-kopyya-5-300x251.png 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/04\/FB-Post-Image-Dnipro-Office-kopyya-5-768x644.png 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/04\/FB-Post-Image-Dnipro-Office-kopyya-5-650x545.png 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/04\/FB-Post-Image-Dnipro-Office-kopyya-5-800x671.png 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2020\/04\/FB-Post-Image-Dnipro-Office-kopyya-5.png 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The topic of internal and external communications has come to the forefront.<\/strong> We are faced with such a force majeure that no one has any experience with. And it is extremely important to get oriented quickly and build your communications in the face of new reality.<\/p>\n<p><strong>Olga Zenina, Head of EBA Dnipro PR &amp; Marketing HUB<\/strong>, Head of BDO Ukraine International Relations and Business Events Unit, International Relations Coordinator, delivered the most up-to-date and structured information on crisis communications and shared best practices of her company.<\/p>\n<p>Now, as never before, business needs to be as customer-centric as possible. The lower the purchasing power, the stronger the rivalry of goods and services for the client&#8217;s wallet. And after this crisis those who work competently and professionally \u2013 on the client, will survive.<\/p>\n<ul>\n<li>Be closer to people, support them. And when better times come, you will see their gratitude.<\/li>\n<li>Determine the purpose of your communication. After all, it can both mobilize help and cause negativity.<\/li>\n<\/ul>\n<p><strong>Top 8 Communication Steps for Any Business:<\/strong><\/p>\n<ol>\n<li>Don&#8217;t be afraid to talk to the world.<\/li>\n<li>Customer safety and comfort topics are a top priority.<\/li>\n<li>Internal communications.<\/li>\n<li>Development of communication plan.<\/li>\n<li>Openness and transparency.<\/li>\n<li>View the already scheduled activities.<\/li>\n<li>New remote communication.<\/li>\n<li>An alternative and a look into the future.<\/li>\n<\/ol>\n<p><strong>BDO Best Practices:<\/strong><\/p>\n<ul>\n<li>Mailing the President&#8217;s and Senior Partner&#8217;s appeals to all customers about the company&#8217;s work at those new conditions.<\/li>\n<li>New Business Instrument &#8211; COVID-19 Financial and Tax Measures <a href=\"https:\/\/is.gd\/1hxv8y\" target=\"_blank\" rel=\"noopener\">https:\/\/is.gd\/1hxv8y<\/a><\/li>\n<li>Transition of BDO Academy to online<\/li>\n<li>Transition of social networks of the company into the &#8220;press center&#8221; &#8211; the basic important information for clients<\/li>\n<\/ul>\n<p>Also, Olga presented the audio book of Maksym Ilyakhov and Lyudmyla Saricheva &#8220;New Rules of Business Correspondence&#8221; to each participant of the online meeting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The topic of internal and external communications has come to the forefront. We are faced with such a force majeure that no one has any experience with. And it is [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":258494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15567],"tags":[],"class_list":["post-772843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dnipro-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/772843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=772843"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/772843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/258494"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=772843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=772843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=772843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}