{"id":771389,"date":"2019-06-13T11:25:01","date_gmt":"2019-06-13T08:25:01","guid":{"rendered":""},"modified":"2019-06-21T11:27:13","modified_gmt":"2019-06-21T08:27:13","slug":"eba-dnipro-pr-marketing-hub-ivent-marketyng-yak-prosuvaty-brend-za-dopomogoyu-iventiv","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/eba-dnipro-pr-marketing-hub-ivent-marketyng-yak-prosuvaty-brend-za-dopomogoyu-iventiv\/","title":{"rendered":"EBA Dnipro PR &#038; Marketing HUB: Event Marketing. How to promote a brand with the help of events"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-189884 size-full\" src=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06.jpg\" alt=\"\" width=\"1000\" height=\"701\" srcset=\"https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06.jpg 1000w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06-300x210.jpg 300w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06-768x538.jpg 768w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06-650x456.jpg 650w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06-800x561.jpg 800w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06-170x120.jpg 170w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06-480x337.jpg 480w, https:\/\/new.eba.com.ua\/wp-content\/uploads\/2019\/06\/Dnepr-13-06-100x70.jpg 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Event marketing<\/strong> is considered to be one of the best tools for shaping the attitude to a company&#8217;s product or service. Its main task is to create an emotional connection between a brand and a consumer.<\/p>\n<p><strong>Galiia Zakharchenko<\/strong>, the Head of Biosphere Corporation&#8217;s Events Department, spoke about the features and subtleties of this marketing direction, shared tips and live examples of her experiences at various events.<\/p>\n<p>Each year Biosphere Corporation holds about 55 events. Galiia advises to make a passport for each event, so that if necessary in future, its data could be used; before the event \u2013 a Brief for agencies, in order to facilitate mutual understanding and communicate ones desires and goals as accurately as possible.<\/p>\n<p>How, in the end, to evaluate the success of the event, what are the criteria for its effectiveness? Here are the following ones from the speaker:<\/p>\n<ul>\n<li>Conversion \u2013 how many people came?<\/li>\n<li>Involvement \u2013 posts, photos in social networks<\/li>\n<li>Media resonance.<\/li>\n<\/ul>\n<p>After the event, you should also do &#8220;a work on the mistakes&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event marketing is considered to be one of the best tools for shaping the attitude to a company&#8217;s product or service. Its main task is to create an emotional connection between a brand and a consumer. Galiia Zakharchenko, the Head of Biosphere Corporation&#8217;s Events Department, spoke about the features and subtleties of this marketing direction, [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":189884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15567,15564],"tags":[],"class_list":["post-771389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dnipro-en","category-lobbying-news-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/771389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=771389"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/771389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/189884"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=771389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=771389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=771389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}