{"id":770718,"date":"2018-12-18T09:00:06","date_gmt":"2018-12-18T07:00:06","guid":{"rendered":""},"modified":"2018-12-19T15:21:32","modified_gmt":"2018-12-19T13:21:32","slug":"zasidannya-komitetu-z-marketyngu-ta-komunikatsij-asotsiatsiyi-u-dnipri","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/zasidannya-komitetu-z-marketyngu-ta-komunikatsij-asotsiatsiyi-u-dnipri\/","title":{"rendered":"EBA Dnipro Marketing & Communication Committee meeting"},"content":{"rendered":"
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 <\/p>\n

It is always interesting to open the curtain and see what is waiting for us in the future, especially on the New Year \u2019s Eve. And yesterday, December 18, at a meeting of the EBA Dnipro Marketing and Communications Committee, we succeeded! In the framework of our meeting in the format of open discussion, the participants talked with Olga Zenina<\/strong>, the chairman of the committee, trends in marketing communications in 2019. Ready to share some of them with you:<\/p>\n

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  • the main tendency in marketing remains the focus on the individual customer<\/strong>;<\/li>\n
  • the second trend is SMM’s own strengths and the denial of copywriter services<\/strong>, as more consumer confidence is enjoyed by the live stories of the company’s employees and existing customers than the flawless custom-made texts;<\/li>\n
  • Social Marketing<\/strong> \u2013 the companies are increasingly beginning to focus on global societal challenges such as gender and racial inequality, ecology, and others;<\/li>\n
  • different perceptions of the generations X, Y and Z<\/strong>, and what should be emphasized for each of these groups;<\/li>\n
  • video-marketing<\/strong> as a new trend in 2019, which according to experts’ forecasts will dominate in the near future among the channels for promoting products and services in the markets.<\/li>\n<\/ul>\n

    At the end of the meeting, special prizes from the publishing house Balance Business Books and BDO Ukraine were won by Yulia Gubka<\/strong>, Head of the Figaro Catering branch in the Dnipro, and Vladislava Sakun<\/strong>, a manager of Oscar company.<\/p>\n

    We thank all the participants for the active discussion and good mood, and the speaker Olga Zenina<\/strong> for interesting and up-to-date material. For hospitality and organizational support, we thank our regular partners at the Parle Conference Center and the Ukrainian Coffee Company.<\/p>\n

    See all of you in the new year!<\/p>\n","protected":false},"excerpt":{"rendered":"

      It is always interesting to open the curtain and see what is waiting for us in the future, especially on the New Year \u2019s Eve. And yesterday, December 18, at a meeting of the EBA Dnipro Marketing and Communications Committee, we succeeded! In the framework of our meeting in the format of open discussion, […]<\/p>\n","protected":false},"author":4489,"featured_media":156349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15567,15564],"tags":[],"class_list":["post-770718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dnipro-en","category-lobbying-news-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/770718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=770718"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/770718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/156349"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=770718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=770718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=770718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}