{"id":770673,"date":"2018-12-05T16:21:57","date_gmt":"2018-12-05T14:21:57","guid":{"rendered":""},"modified":"2018-12-26T18:47:28","modified_gmt":"2018-12-26T16:47:28","slug":"western-eba-pr-hub-dyskusiya-z-pryvodu-vzayemodiyi-biznesu-ta-media","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/western-eba-pr-hub-dyskusiya-z-pryvodu-vzayemodiyi-biznesu-ta-media\/","title":{"rendered":"Western EBA PR Hub. Discussion on business and media interaction."},"content":{"rendered":"<p>On December 5,\u00a0media, representatives from the public sector, business and the state authorities\u00a0have\u00a0met at Territory Co-working (our hospitality partner), as part of the\u00a0Western EBA PR Hub,\u00a0to discuss main aspects of effective interaction. We invited guests\u00a0who\u00a0are diverse in their approaches and activities in order to have the opportunity to look at the situation from different points of view and leave the right of each participant to form their own opinion.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>Together with the guests &#8211;\u00a0Serhii\u00a0Smirnov, Anna\u00a0Zhurba\u00a0from the\u00a0<i>Tvoe<\/i><i>\u00a0<\/i><i>misto<\/i>\u00a0Media Hub, Arsen\u00a0Danyliuk\u00a0from the\u00a0<i>Lux<\/i><i>\u00a0<\/i>TV and Radio Company, Oleh\u00a0Radyk\u00a0from the\u00a0<i>Forpost<\/i><i>\u00a0<\/i>public site,\u00a0moderator of the meeting Viktor\u00a0Halchynsky\u00a0(<i>Kredobank<\/i>),\u00a0found answers to several questions of the participants:<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&#8211;\u00a0<i>Is it true that any media and business relationship is an adver<\/i><i>tisement? Is it possible to get media coverage\u00a0<\/i><i>for<\/i><i>\u00a0free (with an interesting news<\/i><i>)?<\/i><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>Many participants of the meeting agreed that advertising is not the only possible option for media and business cooperation. In fact, the mass media could publish information on a free or affiliate basis if it relates to an interesting topic and will\u00a0correspond to the interests of their target audience.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&#8211; Business jeans. Special source of income or the way of survival?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&#8220;Business jeans&#8221;\u00a0by definition of\u00a0the participants of the event is\u00a0a published paid information without a note, for example, &#8220;advertising&#8221;, \u201cpartnership\u00a0publication\u201d. It is present on the market, because for someone the mass media is a business or a sphere of personal earnings. However, fortunately, most journalists do not recognize this behavior as acceptable and condemn such an approach of working with the audience.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&#8211; Media blackmailing. How to deal with this?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>If the business is\u00a0confident\u00a0in its own rights,\u00a0defending\u00a0own strong position at legal field is the best way to fight the blackmailing. Do not neglect your right to comment in a conflict situation &#8211; sometimes with the help of your comment the situation can be directed to the other way.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&#8211; How to deal with manipulations in a time of military conflict?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li>analyze information coming from outside, and not just blindly absorb it<\/li>\n<li>verify the truth of the information on several sources;<\/li>\n<li>selectreliableinformation platforms;<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li>think well beforedistributing this or that news around<\/li>\n<\/ul>\n<p>Each of us is personally responsible for the\u00a0ecology of\u00a0informational\u00a0space.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>As a conclusion of the\u00a0meeting,\u00a0the media recommended the business:<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li>Information submitted by the businessfor publication should be useful to the audience of the media to which you are applying. Segment your audience andprepare\u00a0text for each segment.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li>Define the purpose of the publication.<\/li>\n<li>Be visible to the media! Distribute information about your activities on your own websites, social networks, talk about it.<\/li>\n<li>Perceive media as a business partnerand let\u00a0the\u00a0main goal of your cooperation will be\u00a0to find common value added, not to make the media your own sales department.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p>In order to position your business on the\u00a0market and know the consumer it is good to\u00a0build a long-term relationship with the media.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>Tips\u00a0from business\u00a0to media:<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li>Follow the &#8220;balance of ideas&#8221;, which means to\u00a0give each party indicated in the publication \/ subject to express own\u00a0opinion.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li>Submit the full picturebecause sometimes extracting phrases from the context deforms the essence of the news.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li>While covering any topic forthe mass marketit\u00a0would be worthwhile to describe it in plain language and sometimes to go deeper into it, involving business representatives \/experts.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li>Delivernews that is more positive!<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p>So, information is a genuine product for which both the producer and consumer is each of us.\u00a0The better the informational\u00a0market\u00a0is,\u00a0the more transparent and understandable are the rules,\u00a0the more comfortable\u00a0is\u00a0our environment\u00a0in general.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On December 5,\u00a0media, representatives from the public sector, business and the state authorities\u00a0have\u00a0met at Territory Co-working (our hospitality partner), as part of the\u00a0Western EBA PR Hub,\u00a0to discuss main aspects of effective interaction. We invited guests\u00a0who\u00a0are diverse in their approaches and activities in order to have the opportunity to look at the situation from different points [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":153614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15564,15568],"tags":[],"class_list":["post-770673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lobbying-news-en","category-lviv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/770673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=770673"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/770673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/153614"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=770673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=770673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=770673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}