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C\u00e9cile brings to Mazars her 25-year experience in marketing, communication and brand management. In particular, she spent the past 12 years driving brand, communications, knowledge dissemination and reputation strategies at McKinsey & Company globally. Prior to joining McKinsey, she served as Strategy, Marketing and Communications Director for LexisNexis France (Reed Elsevier group).<\/p>\n
At Mazars, C\u00e9cile will work closely with the Group Executive Board and reports to Herv\u00e9 H\u00e9lias, its CEO, to help enhance the group\u2019s brand reputation and client value proposition across its markets globally, as well as grow its businesses.<\/p>\n
\u201cWe are thrilled to welcome in our leadership team a seasoned expert and thought leader such as Cecile\u201d, <\/strong>group CEO Herv\u00e9 H\u00e9lias explains. \u201cIn a moment in time when Mazars has a key role to play in bringing more competition to the market and getting new clients in the audit rotation, Cecile\u2019s action will be critical to communicate to our clients who we are, what we do, and the specific things we bring and that others don\u2019t, which make us a partner of choice\u201d.\u00a0 <\/strong><\/p>\n In addition to her core mission, C\u00e9cile will help Mazars achieve greater gender diversity within the organisation, leveraging her ten-year experience as co-author and leader of the McKinsey\u2019s \u00abWomen Matter \u00bb series of research. \u201cHer deep expertise and strong leadership on the topic are key assets for our group to make a step change towards our aspirations\u201d<\/strong>, Laurent Choain, Chief People Officer of Mazars group, explains.<\/p>\n About Mazars<\/strong><\/p>\n An international, integrated and independent organisation, specialising in audit, accountancy, tax, legal and advisory services,\u00a0Mazars is a unique firm in the world of professional services. Rich in its European origins, enjoying 75 years of growth, and operating as an integrated global partnership with 20,000+ staff in 86 countries and territories, the Group is seeking today to build a modern, consistent and differentiated brand perception worldwide, reflecting the value for clients, across geographies, businesses and markets, of its unique global and integrated partnership.<\/p>\n