{"id":770026,"date":"2018-05-23T14:55:55","date_gmt":"2018-05-23T11:55:55","guid":{"rendered":""},"modified":"2020-07-10T13:24:26","modified_gmt":"2020-07-10T10:24:26","slug":"pmd-pre-mba-2018_module-3-marketing","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/pmd-pre-mba-2018_module-3-marketing\/","title":{"rendered":"PMD Pre-MBA 2018_Module 3. Marketing"},"content":{"rendered":"
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Marketing Communications are vital for any business and its operational efficiency. Today, it is the formation of Integrated Marketing Communications (IMC) which is crucial to any organisation. It is a simple concept which ensures that all forms of communications and messages are carefully linked together whilst ensuring the efforts of every stakeholder are aligned to the changing requirements within any market place. IMC solidifies communications around customers and helps them move through the various stages of the buying process.<\/p>\n

At the third module of\u00a0PMD Pre-MBA<\/a>\u00a0Chris Liassides<\/a>, Academic Director of Postgraduate Studies, Senior Lecturer, The University of Sheffield International Faculty (UK), addressed issues relating to IMC strategies and techniques that all contemporary marketers should adopt.<\/p>\n

We would like to extend our sincerest thanks and appreciation to\u00a0Chris Liassides<\/a>\u00a0for the very practical information and engaging exercises. Special thanks to our partners:\u00a0CITY College, International Faculty of the University of Sheffield<\/a>,\u00a0Japan Tobacco International<\/a>,\u00a0Radisson Blu Hotel, Kyiv Podil<\/a>,\u00a0\u0420\u0435\u043f\u0440\u0438\u0437\u0430<\/a>. Look forward to the next session on June 30th!<\/p>\n","protected":false},"excerpt":{"rendered":"

  Marketing Communications are vital for any business and its operational efficiency. Today, it is the formation of Integrated Marketing Communications (IMC) which is crucial to any organisation. It is a simple concept which ensures that all forms of communications and messages are carefully linked together whilst ensuring the efforts of every stakeholder are aligned […]<\/p>\n","protected":false},"author":4489,"featured_media":112340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15577],"tags":[],"class_list":["post-770026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/770026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=770026"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/770026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/112340"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=770026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=770026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=770026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}