{"id":769759,"date":"2018-02-23T16:00:25","date_gmt":"2018-02-23T14:00:25","guid":{"rendered":""},"modified":"2018-02-28T17:58:17","modified_gmt":"2018-02-28T15:58:17","slug":"eva-lviv-nejromarketyng-shho-mif-shho-pravda-pro-mozok","status":"publish","type":"post","link":"https:\/\/new.eba.com.ua\/en\/eva-lviv-nejromarketyng-shho-mif-shho-pravda-pro-mozok\/","title":{"rendered":"EBA Lviv: Neuromarketing: myths and truths about our brain"},"content":{"rendered":"
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 <\/p>\n

EBA Lviv together with the University of Sheffield International Faculty held a special workshop by\u00a0Nikolaos Dimitriadis.<\/strong><\/p>\n

Key points that were under discussion at the workshop:<\/p>\n

    \n
  • Breaking misunderstandings and myths concerning our brain<\/li>\n
  • Full understanding the brain approach to marketing and sales<\/li>\n
  • Exploring how branding really works within the brain<\/li>\n
  • Recognizing the impact of marketing research, PR, sales and negotiations<\/li>\n
  • Learning a comprehensive model for applying brain-based marketing<\/li>\n
  • Making your own brain \u2018marketing-smarter\u2019 and achieve more.<\/li>\n<\/ul>\n

    Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the book \u201cNeuroscience for Leaders: A Brain Adaptive Leadership Approach\u201d (Kogan Page, London) and spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication. He is a certified NeuroMarketer and a contributor to the NeuroMarketing Manager Program at Hamburg Media School. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Raiffeisen Bank, Rauch, Teekanne, USAID and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is the CEO of Trizma Neuro, a cutting-edge Neuromarketing company, and the Regional Director of The University of Sheffield International Faculty, City College, for the Western Balkans. Dr. Dimitriadis is a strong advocate of brain-based solutions to business challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"

      EBA Lviv together with the University of Sheffield International Faculty held a special workshop by\u00a0Nikolaos Dimitriadis. Key points that were under discussion at the workshop: Breaking misunderstandings and myths concerning our brain Full understanding the brain approach to marketing and sales Exploring how branding really works within the brain Recognizing the impact of marketing […]<\/p>\n","protected":false},"author":4489,"featured_media":97236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15568],"tags":[],"class_list":["post-769759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lviv-en"],"_links":{"self":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/769759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=769759"}],"version-history":[{"count":0,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/769759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media\/97236"}],"wp:attachment":[{"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=769759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=769759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=769759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}