{"id":792339,"global_id":"new.eba.com.ua\/en\/?id=792339","global_id_lineage":["new.eba.com.ua\/en\/?id=792339"],"author":"4513","status":"publish","date":"2019-06-27 14:56:30","date_utc":"2019-06-27 11:56:30","modified":"2019-10-29 14:30:06","modified_utc":"2019-10-29 12:30:06","url":"https:\/\/new.eba.com.ua\/en\/event\/programa-rozvytku-z-pr-2019-06-27-14-56\/","rest_url":"https:\/\/new.eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/events\/792339","title":"PR Development Programme","description":"<p>PR strategy is the algorythm, sequence of the precisely formulated actions with concrete aims. Point of departure for its effective building is creating strategy and aim of the company in common. Within the process of its formulating several stages can be distinguished: elicitation, goal setting and mission statement, auditorium definition, mechanisms and interaction channel`s definition, planning and programming. For modern specialists it is important to define weak sides, think over the anti-crisis plan in case of negative communication and understand how to work better in online and offline formats after creating and implementation of the company`s aim.<\/p>\n<p>Having successfully finished the development programme, you will the receive certificate of completion.<\/p>\n<p><strong>DURING THE MODULES YOU WILL<\/strong><\/p>\n<ul>\n<li>Create PR strategy\u00a0<\/li>\n<li>Get to know which instruments should be better used\u00a0<\/li>\n<li>Make anti-crisis plan and take part in simulations of anti-crisis operations\u00a0<\/li>\n<li>Understand how the speaker should behave in the interview when the crisis situation happened\u00a0<\/li>\n<li>Get to know about the online instruments in PR\u00a0<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>TARGET AUDIENCE<\/strong><\/p>\n<ul>\n<li>PR specialists<\/li>\n<li>Specialists on internal communications<\/li>\n<\/ul>\n<p><strong>SYLLABUS<\/strong><\/p>\n<p><strong>Module 1. Online Instruments for effective PR \u2013 <\/strong><strong>October 16 &#8211; <\/strong><strong>Julia Petryk<\/strong><\/p>\n<ul>\n<li>Investigation, monitoring and measurement<\/li>\n<li>Understanding the main tendencies and development ways of the PR effectiveness approach<\/li>\n<li>Measurement methods classification of PR effectiveness<\/li>\n<li>Work with analytical services online<\/li>\n<\/ul>\n<p><strong>Module 2. Work with Influencers &#8211; practical module in SODA office &#8211; October 21 &#8211; Oksana Lykhozhon<\/strong><\/p>\n<ul>\n<li>What is new media, n\u0430no-, micro-influencers and top-bloggers. Thier place in modern PR\u00a0\u00a0<\/li>\n<li>Is it all necessary for your business? Goal-setting. From idea to realisation\u00a0<\/li>\n<li>Variants of cooperation. Bloggers` search<\/li>\n<li>Main mistakes in working with bloggers\u00a0<\/li>\n<li>Working rules with New Media.Possibilities of this instrument\u00a0<\/li>\n<li>Examples from practice: successful and failed\u00a0<\/li>\n<li>Practical cases\u00a0<\/li>\n<\/ul>\n<p><strong>Module 3. How to adapt to the conditions today? &#8211; October 23 &#8211; Victoria Ruban<\/strong><\/p>\n<ul>\n<li>Which modern instruments should be in the armoury of the modern PR manager?\u00a0<\/li>\n<li>How to analise the new niche in a correct way?\u00a0<\/li>\n<li>Lifehacks to increase the number of mentions on mass media\u00a0<\/li>\n<li>Reputational wars and their analysis &#8211; how to survive for you and your company and bear away?\u00a0<\/li>\n<\/ul>\n<p><strong>Module 4. Speaker preparation to the interview in crisis situation &#8211; October 28 <\/strong><strong>&#8211; Fedir Krykun<\/strong><\/p>\n<ul>\n<li>Preparation plan to the interview, key issues: who, what, when, where, why and how it relates to the spectators<\/li>\n<li>Action status in case of crisis<\/li>\n<li>Preparation of the first crisis announcement<\/li>\n<li>Examples of successful and failed cases<\/li>\n<\/ul>\n<p><strong>Module 5. PR strategy creation: what about, whom and how brands say &#8211; October 30 &#8211; Mykhailo Shuranov<\/strong><\/p>\n<ul>\n<li>PR for the brands: myths and truth<\/li>\n<li>Channels and formats: how to create the newsworthy event and find your place in mass media\u00a0<\/li>\n<li>How to create and manage you own mass media<\/li>\n<li>Effective sponsorship and partnership\u00a0<\/li>\n<li>Strategy in PR: how to plan and reach success<\/li>\n<\/ul>\n<p><strong>Module 6. Anti-crisis communications. Online and Offline Formats &#8211; November 04 &#8211; Denis Kazvan<\/strong><\/p>\n<ul>\n<li>Defining a crisis<\/li>\n<li>Crisis communications scenarios<\/li>\n<li>Crisis leadership<\/li>\n<li>Crisis plan development<\/li>\n<li>Managing bad news<\/li>\n<li>Practical exercises\/drills<\/li>\n<\/ul>","excerpt":"","slug":"programa-rozvytku-z-pr-2019-06-27-14-56","image":false,"all_day":false,"start_date":"2019-10-16 16:00:00","start_date_details":{"year":"2019","month":"10","day":"16","hour":"16","minutes":"00","seconds":"00"},"end_date":"2019-11-04 19:00:00","end_date_details":{"year":"2019","month":"11","day":"04","hour":"19","minutes":"00","seconds":"00"},"utc_start_date":"2019-10-16 13:00:00","utc_start_date_details":{"year":"2019","month":"10","day":"16","hour":"13","minutes":"00","seconds":"00"},"utc_end_date":"2019-11-04 17:00:00","utc_end_date_details":{"year":"2019","month":"11","day":"04","hour":"17","minutes":"00","seconds":"00"},"timezone":"Europe\/Kiev","timezone_abbr":"EEST","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Regional events","slug":"regional-events-en","term_group":0,"term_taxonomy_id":15683,"taxonomy":"tribe_events_cat","description":"<p>Join the Association in your city. Our offices conduct a number of interesting events, including meetings with high officials, and within committees, social and development.<\/p>\r\n<p>The offices of the Association, besides the main one in Kyiv, are also located in Dnipro, Lviv, Odesa, and Kharkiv.\u00a0We are pleased to offer our regional platform for further development of your company and contacts search.<\/p>","parent":0,"count":4365,"filter":"raw","order":"0","id":15683,"urls":{"self":"https:\/\/new.eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/15683","collection":"https:\/\/new.eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"PR Development Programme","description":"&lt;p&gt;PR strategy is the algorythm, sequence of the precisely formulated actions with concrete aims. Point of departure for its effective building is creating strategy and aim of the company in common. Within the process of its formulating several stages can be distinguished: elicitation, goal setting and mission statement, auditorium definition, mechanisms and interaction channel`s definition, [&hellip;]&lt;\/p&gt;\\n","url":"https:\/\/new.eba.com.ua\/en\/event\/programa-rozvytku-z-pr-2019-06-27-14-56\/","performer":[{"@type":"Person","name":"Fedir Krykun"},{"@type":"Person","name":"Oksana Lykhozhon"},{"@type":"Person","name":"Victoria Ruban"},{"@type":"Person","name":"Denis Kazvan"}],"startDate":"2019-10-16T16:00:00+00:00","endDate":"2019-11-04T19:00:00+00:00"}}