Online-Development Program on Employer Brand: A Course for Employer Brand Builders

• Status:We are working on the next season

About the Programme

The EBA Management Development Centre Team invites you to the Online-Development Program on Employer Brand: A Course for Employer Brand Builders. Employer branding is not just about pretty words on a career page. It’s a strategic tool that attracts “their” people, builds team loyalty, and strengthens business goals. 

TARGET AUDIENCE    

• HR professionals who want to broadcast communication about their company systematically 
• Recruiters who shape tone of voice to attract new talent 
• PR managers who work with external manifestations and internal culture 
• Businesses who want to build loyalty and engagement, not just hire 

THIS PROGRAM IS WORTH CHOOSING BECAUSE YOU WILL GET: 

• Understanding the components of an EB strategy for your company 
• A vision of how to work with a team and how to systematically approach the implementation of the direction 
• How to evaluate the work of an employer brand specialist 
• Feedback from the lecturer and discussion of participant cases 

FORMAT 

• Online program. 
• 8 Ukrainian-language modules. 
• 16 hours of training. 
• 5:00 p.m. – 7:00 p.m. 

PROGRAM 

Module 1. Introduction: Intro to employer branding — October 21 

• What is an employer brand and how does it differ from a corporate brand. 
• Common mistakes when starting a business. 
• Where are we now: how to conduct a basic audit and understand what people think about us. 

Module 2. EVP: how to find and form an employer promise — October 23 

• EVP: Creating an Employer Value Proposition that Works. 
• Value, culture, benefits: How to put together a cohesive proposition. 
• Testing your EVP for reality and appeal. 

Module 3. Communications strategy: target audiences, tone of voice and interaction channels  — October 28 

• How to segment audiences and adapt messages. 
• Own and external platforms: social networks, job boards, career page. 
• How to build a tone of voice that reflects values. 

Module 4. External activities: events, partnerships, integrations — October 30 

• External presence: events, partnerships and creative integrations. 
• How to integrate into existing events. 
• Organizing your own events: principles and rules. 

Module 5. Working with the media: how to make your employer brand visible — November 2 

• How to work with journalists and the media. 
• Is it possible to “cover” a story for free. 
• Covering corporate social responsibility (CSR) projects. 

Module 6. Internal communications: from recruitment to employee experience — November 4 

• How to Adapt EVP in Recruitment. 
• Communicating with Employees to Become Ambassadors. 
• How to Convey Values Through Employees’ Daily Experiences. 

Module 7. Metrics: what and how to measure — November 11 

• How to measure brand awareness and attitude. 
• What metrics are important for business. 
• How to lobby EB activities for stakeholders. 

Module 8. Practice: your strategy + feedback — November 13 

• Analysis of participants’ plans. 
• Discussion of practical cases. 
• Individual feedback and advice. 

After successfully completing the course, participants will receive a certificate of completion of the Online Development Program. 

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