Online-Development Programme on Product Management for non-IT specialists

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Online-Development Programme on Product Management for non-IT specialists. Date: 17 November2025. Time: 17:00 19:00. Language: Ukrainian. Place: Online Zoom. In today’s business world, product management is no longer just about IT. Even in traditional industries, companies increasingly need professionals, who can create and grow products based on real user needs and data. This programme will equip you with best practices and tools for product management, teach you to make data-driven decisions, work with analytics, and leverage AI to take your product to the next level. EBA Management Development Centre team launches new Online-Development Programme on Product Management for non-IT specialists, who want to systematize their knowledge and gain hands-on skills through real-life business cases. Target audience: This programme is designed for mid and senior-level product managers who want to: deepen their expertise in product management. immerse themselves in practical business cases. master modern approaches and tools, including AI. After participating in the programme, you will be able to: Develop a clear product strategy. Understand and address real users needs. Use data analytics for decision-making. Apply AI to improve product management efficiency. Programme Module 1: Basics and strategy of the product – November 17 - Oleksandr Starovit Role of product manager. How to think by products. Design of the vision and strategy. Market and competitor’s analysis. Basics of product analytics. Skill of forming strategic direction for the product. Module 2: Customer Development and Prioritization - November 19 - Oleksandr Starovit How to understand the real need of users. Transformation of insights to hypothesis. Skill to generate and choose the most valuable ideas for checking. Prioritization. Module 3: Decisions based on data: Product Analytics – November 24 - Andrii Sviatovets Analytics instruments for insights searc. Clients’ segmentation and cohort analysis. Data usage for grounding product decisions. Key metrics of the product. Module 4: Experiment art: A/B testing and reasoning – November 26 - Elena Havrylyak Basics of controlled experiments for product growing. Projecting, launch and analysis of A/B test result. Advanced methods of testing. Skill to check hypothesis via experiments and take decisions based on facts. Practical workshop: Development of Product Concept from A to Z – November 28 - Oleksandr Starovit Format: 1, 2-hour interactive session. Module 5: Launch and scaling of ideas and products – December 01 - Oleksii Lunkov Effective interaction with development team (Agile/Scrum). Basics of Product-Led Growth (PLG) and methods of customer retention. From idea to release and further development. Module 6: AI optimization and product innovation – December 03 - Oleksandr Starovit AI as an instrument for effectiveness growth at all stages (from market analysis to analytics). Peculiarities of development management via AI instruments. How AI changes approaches to personalisation and growth. Integration of AI into your work and product for getting competitor’s advantage. Speakers. Oleksandr Starovit. Product Manager, EPAM Ukraine, more than 10 years of experience in managing projects, teams and products. Working experience as Business Analyst, COO, Product Owner, Product Manager. Domains-e-commerce, healthcare, automotive.. Andrii Sviatovets. Product Manager at Howly by SKELAR. Approximately 12 years of experience in product management. He used to work in different spheres such as telecom, game dev, auto rent, corporate traveling, pharma and so on, as well as on different levels positions. Elena Havryliak. Product Manager at Liven by SKELAR. Beofre IT industry she used to work for 2,5 years in FMCG in Carlsberg Ukraine asBrand Manager of Lvivske. Her way she started from analytics – at first in MOKO agency, then on 1+1 channel in commercial-content analytics.. Oleksii Lunkov. E-commerce director and consultant. He helps businesses to sell online better. He builds strategy, team and realises projects turnkey. He makes productivity higher for leaders and teams. Has more that 10 years of experience in leading international agencies and more that 25000 working hours with brands like Wimbledon, Beauty Code and CostCareAI. Author of courses for Дія.Освіта and Projector. Mentor in Projector and Mission POSSIBLE. Author in AIN.UA, Future Commerce, Projector and People First Media. His podcasts were in TOP 3 in Ukraine on Apple Podcasts.. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 067 240 90 90.

About the Programme

In today’s business world, product management is no longer just about IT. Even in traditional industries, companies increasingly need professionals, who can create and grow products based on real user needs and data.
This programme will equip you with best practices and tools for product management, teach you to make data-driven decisions, work with analytics, and leverage AI to take your product to the next level.

EBA Management Development Centre team launches new Online-Development Programme on Product Management for non-IT specialists, who want to systematize their knowledge and gain hands-on skills through real-life business cases.

Target audience:

This programme is designed for mid and senior-level product managers who want to:

deepen their expertise in product management.
immerse themselves in practical business cases.
master modern approaches and tools, including AI.

After participating in the programme, you will be able to:

Develop a clear product strategy.
Understand and address real users needs.
Use data analytics for decision-making.
Apply AI to improve product management efficiency.

Programme

Module 1: Basics and strategy of the product – November 17 – Oleksandr Starovit

Role of product manager. How to think by products.
Design of the vision and strategy. Market and competitor’s analysis.
Basics of product analytics.
Skill of forming strategic direction for the product.

Module 2: Customer Development and Prioritization – November 19 – Oleksandr Starovit

How to understand the real need of users.
Transformation of insights to hypothesis.
Skill to generate and choose the most valuable ideas for checking. Prioritization.

Module 3: Decisions based on data: Product Analytics – November 24 – Andrii Sviatovets

Analytics instruments for insights searc.
Clients’ segmentation and cohort analysis.
Data usage for grounding product decisions.
Key metrics of the product.

Module 4: Experiment art: A/B testing and reasoning – November 26 – Elena Havrylyak

Basics of controlled experiments for product growing.
Projecting, launch and analysis of A/B test result.
Advanced methods of testing.
Skill to check hypothesis via experiments and take decisions based on facts.

Practical workshop: Development of Product Concept from A to Z – November 28 – Oleksandr Starovit

Format: 1, 2-hour interactive session.

Module 5: Launch and scaling of ideas and products – December 01 – Oleksii Lunkov

Effective interaction with development team (Agile/Scrum).
Basics of Product-Led Growth (PLG) and methods of customer retention.
From idea to release and further development.

Module 6: AI optimization and product innovation – December 03 – Oleksandr Starovit

AI as an instrument for effectiveness growth at all stages (from market analysis to analytics).
Peculiarities of development management via AI instruments.
How AI changes approaches to personalisation and growth.
Integration of AI into your work and product for getting competitor’s advantage.

Trainers

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Oleksandr Starovit

Product Manager, EPAM Ukraine, more than 10 years of experience in managing projects, teams and products. Working experience as Business Analyst, COO, Product Owner, Product Manager. Domains-e-commerce, healthcare, automotive.

Andrii Sviatovets

Product Manager at Howly by SKELAR. Approximately 12 years of experience in product management. He used to work in different spheres such as telecom, game dev, auto rent, corporate traveling, pharma and so on, as well as on different levels' positions

Elena Havryliak

Product Manager at Liven by SKELAR. Beofre IT industry she used to work for 2,5 years in FMCG in Carlsberg Ukraine asBrand Manager of Lvivske. Her way she started from analytics – at first in MOKO agency, then on 1+1 channel in commercial-content analytics.

Oleksii Lunkov

E-commerce director and consultant. He helps businesses to sell online better. He builds strategy, team and realises projects turnkey. He makes productivity higher for leaders and teams. Has more that 10 years of experience in leading international agencies and more that 25000 working hours with brands like Wimbledon, Beauty Code and CostCareAI. Author of courses for Дія.Освіта and Projector. Mentor in Projector and Mission POSSIBLE. Author in AIN.UA, Future Commerce, Projector and People First Media. His podcasts were in TOP 3 in Ukraine on Apple Podcasts.

Oleksandr Starovit

Andrii Sviatovets

Elena Havryliak

Oleksii Lunkov

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