Online-Internet Marketing Development Programme

• Status:We are working on the next season

About the Programme

Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of a producer’s physical presence. In this case competition among producers increases, there is a necessity to astonish customers. The main difference of internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web analytics. This gives the possibility to become closer to the customer, understand him/her, create a product or service that will be fully consistent with his/her expectations. 

EBA Management Development Centre announce the renewed Internet Marketing Development Programme, which will help you to understand and deepen in the principles of Facebook and Google, acquire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market. 

Having successfully finished the programme, you will receive certificates of completion.

What knowledge and skills will you acquire?

• Learn how to work with Google analytics 
• Make better your working skills in Facebook analytics sphere 
• Accomplish personalization of users at different stages of the purchase funnel 
• Understand how to work with Google Tag Manager
• Analyze how to adjust Google Data Studio та Google Spreadsheets
• Increase conversion

TARGET AUDIENCE:

• Marketing managers, that are willing to inquire innovations in the internet marketing
• PR managers
• Beginners in the marketing sphere
• Internal communication specialists

SYLLABUS

Module 1. Strategy of internet marketing for business – Anton Voroniuk – September 23 – 16.00 – 19.00

• Instruments of internet marketing
• Adjustment of advertising campaigns
• Understanding of users and 
• Digital marketing investigation: how to estimate the communication result 

Module 2. Adjustment of targeting advertising on Facebook – Eldar Nagorniy  – September 28 – 16.00 – 19.00

• Who, how and what for uses web analytics
• The main instrument of Facebook analytics 
• KPI — how to formulate and evaluate 
• Audiences. Types and alignment 
• Peculiarities of the geographical targeting 
• Audiences in accordance with interests
• Crossing of audiences 
• Work with Facebook Pixel and its events. Methods of alignment 

Module 3. Business Manager of the Facebook – Eugene Mokin – September 30 – 16.00 – 19.00

• Traffic management at the basis of acting funnel
• Traffic map
• Work with creativity
• Business Manager

Module 4. Google Analytics. Part 1 – Maksym Hapchuk – October 05 – 16.00 – 19.00

• Principles of analytics systems work (js + cookie)
• Main principles of conversion adjustment
• Working with basic reports
• TA analysis
•  Traffic analysis
• User behavior analysis
• Working with conversions and transactions

Module 5. Google Analytics. Part 2 – Maksym Hapchuk – October 08 – 16.00 – 19.00

• Visualization of data with Google instruments
• Work with tables Google Spreadsheets
• Visualization of data in Google Data Studio
• Work with big data

Module 6. Google Tag Manager – Maksym Hapchuk – October 12 – 16.00 – 19.00

• Google TagManager:
  – Principles of GTM work
  – Setting codes through GTM
  – Setting up tracking of basic events:
  – Clicks
  – Form submission
  – Scroll
  – Pop-up opening
  – JS errors

You can send a question to: